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210 Robin Truth Goodman<br />

capital,” or habits <strong>of</strong> <strong>the</strong> body, is instrumental in maintaining socialized<br />

class differences and power domination. 5 According to Nikolas Rose,<br />

during World War II <strong>the</strong> field <strong>of</strong> pr<strong>of</strong>essional psychology discovered that<br />

disciplining attitudes through group behaviorism would lift morale, and<br />

this finding was translated into factory management, where <strong>the</strong> “subjective<br />

commitments <strong>of</strong> <strong>the</strong> worker were to be incorporated within<br />

<strong>the</strong> objectives <strong>of</strong> <strong>the</strong> firm.” 6 “At work,” explains Rose, “unconscious<br />

conflicts, unsuccessful repression <strong>of</strong> thwarted instincts, and unexpressed<br />

emotions could be found at <strong>the</strong> root <strong>of</strong> many industrial problems. . . . The<br />

question <strong>of</strong> industrial efficiency was, at root, one <strong>of</strong> mental hygiene—<br />

<strong>the</strong> diagnosis and treatment <strong>of</strong> <strong>the</strong> minor mental troubles <strong>of</strong> <strong>the</strong> manager<br />

<strong>of</strong> <strong>the</strong> worker before <strong>the</strong>y produced major and disabling problems;<br />

<strong>the</strong> promotion <strong>of</strong> correct habits in light <strong>of</strong> a knowledge <strong>of</strong> <strong>the</strong> nature<br />

<strong>of</strong> mental life; <strong>the</strong> organization <strong>of</strong> <strong>the</strong> factory itself so as to minimize<br />

<strong>the</strong> production <strong>of</strong> symptoms <strong>of</strong> emotional and mental instability and<br />

enhance adjustment.” 7 Etiquette was one <strong>of</strong> <strong>the</strong> ways which management<br />

used to get labor to identify with <strong>the</strong> needs <strong>of</strong> management<br />

during industrialization. Richard Sennett has explored <strong>the</strong> public performance<br />

<strong>of</strong> class replacing sumptuary laws <strong>of</strong> dress and comportment<br />

as critical masses congregated with strangers in <strong>the</strong> growing urban<br />

centers <strong>of</strong> <strong>the</strong> eighteenth- and nineteenth-century western Europe. As<br />

a man was no longer recognized familiarly and his reputation no longer<br />

built out <strong>of</strong> his family name, vestments, and ancestry, gestures served to<br />

codify strength <strong>of</strong> character and trustworthiness.<br />

Nancy Armstrong has discussed how, with <strong>the</strong> rise <strong>of</strong> <strong>the</strong> popular<br />

press and leading toward <strong>the</strong> advent <strong>of</strong> <strong>the</strong> novel, eighteenth-century<br />

conduct books for women “enabled a coherent idea <strong>of</strong> <strong>the</strong> middle class<br />

to take shape,” 8 producing a sense <strong>of</strong> female domestic propriety, taste,<br />

virtue, leisure, and privacy as separated from <strong>the</strong> economic and <strong>the</strong><br />

public. Ann Laura Stoler has shown how eighteenth-century manuals <strong>of</strong><br />

conduct and child rearing were seen to preserve a proper white culture<br />

as <strong>the</strong> culture <strong>of</strong> governance and superiority in colonial Malaysia.<br />

I use <strong>the</strong> Indies to illustrate . . . how a cultivation <strong>of</strong> <strong>the</strong> European<br />

self (and specifically a Dutch bourgeois identity) was affirmed<br />

in <strong>the</strong> proliferating discourses around pedagogy, parenting,<br />

children’s sexuality, servants, and tropical hygiene: micro-sites<br />

where designations <strong>of</strong> racial membership were subject to gendered

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