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Take Clo<strong>the</strong>s, For Example<br />
245<br />
<strong>the</strong> beholder. Under special circumstances, it represents, in fact, a conscious<br />
artistic production, whe<strong>the</strong>r in a film or at a wedding. Even on<br />
<strong>the</strong> everyday level, clo<strong>the</strong>s may be a minor but enriching pleasure, just<br />
as one may experience a genuine joy facing a natural sunset, one that<br />
is on a lesser scale but still commensurable to <strong>the</strong> response evoked by<br />
a Turner.<br />
Clo<strong>the</strong>s are a self-presentation, and it is in this aspect that we find<br />
<strong>the</strong>ir imbrication with <strong>the</strong> rules <strong>of</strong> etiquette to be most evident. Here<br />
also we see, quintessentially, <strong>the</strong> interaction <strong>of</strong> <strong>the</strong> duo, conformity and<br />
distinction. My choice <strong>of</strong> dress is decided by <strong>the</strong> kind <strong>of</strong> image I want<br />
to be mirrored in <strong>the</strong> appraising looks <strong>of</strong> o<strong>the</strong>rs—<strong>of</strong> particular o<strong>the</strong>rs<br />
or <strong>of</strong> any o<strong>the</strong>rs I may happen to meet. (Which o<strong>the</strong>rs is one <strong>of</strong> <strong>the</strong><br />
factors involved in my choice.) Unless my intention is to defy convention,<br />
I will move freely between certain limits <strong>of</strong> expectation. I will not wear<br />
a bikini to a funeral or a clown costume at an academic meeting. Nor<br />
anywhere, outside a costume party, <strong>the</strong> dress an ancestress wore in <strong>the</strong><br />
1920s. But beyond this minimum, <strong>the</strong> acceptable possibilities are infinite.<br />
One person may seek conformity to prevailing style so ardently as to<br />
try to be mirrored solely as one <strong>of</strong> <strong>the</strong> crowd, taking to <strong>the</strong> absurd <strong>the</strong><br />
counsel <strong>of</strong> Alexander Pope, “Be not <strong>the</strong> first by whom <strong>the</strong> new are<br />
tried, / Nor yet <strong>the</strong> last to lay <strong>the</strong> old aside.” 4 Someone else will try<br />
to excel by ushering in what is expected to become standard. Some<br />
want above all to find clo<strong>the</strong>s that set <strong>of</strong>f advantageously <strong>the</strong>ir particular<br />
figures and coloring; o<strong>the</strong>rs are content that <strong>the</strong> garment looks good<br />
on <strong>the</strong> rack. There are those who prefer clo<strong>the</strong>s that clearly proclaim<br />
what <strong>the</strong>y cost. And so on forever.<br />
The vagaries <strong>of</strong> fashion stand at <strong>the</strong> opposite extreme from ethics.<br />
The latter traditionally is required to ground itself on what is taken to<br />
be unshakable principles. The ethical person acts and judges by what<br />
<strong>the</strong> person au<strong>the</strong>ntically—that is, inwardly—believes to be true or right<br />
objectively, or as close to objectively as is humanly possible. The etiquette<br />
<strong>of</strong> clo<strong>the</strong>s embraces transience and is based squarely on <strong>the</strong><br />
importance <strong>of</strong> eliciting a desired response in o<strong>the</strong>rs. But before dismissing<br />
it as trivial, unnecessary, as something we would be better <strong>of</strong>f<br />
without, we should look more closely. As one form <strong>of</strong> socializing <strong>the</strong><br />
self, <strong>the</strong> etiquette <strong>of</strong> clo<strong>the</strong>s is more than a restriction and regulation<br />
<strong>of</strong> our spontaneous impulses. It is, to be sure, a means by which <strong>the</strong><br />
collective inscribes its beliefs and values. It provides, too, a way by