INFORMATION SYSTEMS IN MANAGEMENT V - SGGW
INFORMATION SYSTEMS IN MANAGEMENT V - SGGW
INFORMATION SYSTEMS IN MANAGEMENT V - SGGW
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36<br />
A SYSTEM FOR COMPUTER AIDDED<br />
<strong>IN</strong>TEGRATED BUS<strong>IN</strong>ESS PLANN<strong>IN</strong>G <strong>IN</strong> AGRICULTURE<br />
Andrzej Mazurkiewicz<br />
Faculty of Economics<br />
ALMAMER Higher School of Economics, Warsaw<br />
Abstract: In every company, strategic planning is a vital area. Financial and<br />
investments planning in the strategy preparation has to take into<br />
consideration technological relationships, market constraints and finance area<br />
of the company. The above creates approach called integrated business<br />
planning (IBP). It is a complex area because of the size of the necessary<br />
information and the number of interrelationships. Computer aided process<br />
would have a real value for managers.<br />
This article presents a concept of a system that can help farm managers to use<br />
the IBP approach while making strategic decisions at their work. Such IBP<br />
for the agriculture has to comprise agriculture technological knowledge,<br />
financial interdependencies, market predictions and investments scenarios.<br />
Necessary models have to be generated automatically. On their basis, 'whatif'<br />
scenarios can be analyzed.<br />
Key words: integrated business planning, strategy planning, investments,<br />
agriculture.<br />
1. <strong>IN</strong>TRODUCTION<br />
In every company, strategic and operational planning are vital areas. Improper<br />
planning process can ruin every firm.<br />
An integrated business planning (IBP) approach integrates company's technology,<br />
market knowledge and financial area as a whole. Thus, all considerations in<br />
IBP should cover company internals as well as the operating environment what<br />
causes increased complexity of analysis ([Manners2006], [Whitehair1996]). As a<br />
conclusion, a computer aided process would be of a real value for managers.<br />
This article presents a concept of a system that can help farm managers to use<br />
integrated business planning to make strategic decisions in their work.