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INFORMATION SYSTEMS IN MANAGEMENT V - SGGW

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36<br />

A SYSTEM FOR COMPUTER AIDDED<br />

<strong>IN</strong>TEGRATED BUS<strong>IN</strong>ESS PLANN<strong>IN</strong>G <strong>IN</strong> AGRICULTURE<br />

Andrzej Mazurkiewicz<br />

Faculty of Economics<br />

ALMAMER Higher School of Economics, Warsaw<br />

Abstract: In every company, strategic planning is a vital area. Financial and<br />

investments planning in the strategy preparation has to take into<br />

consideration technological relationships, market constraints and finance area<br />

of the company. The above creates approach called integrated business<br />

planning (IBP). It is a complex area because of the size of the necessary<br />

information and the number of interrelationships. Computer aided process<br />

would have a real value for managers.<br />

This article presents a concept of a system that can help farm managers to use<br />

the IBP approach while making strategic decisions at their work. Such IBP<br />

for the agriculture has to comprise agriculture technological knowledge,<br />

financial interdependencies, market predictions and investments scenarios.<br />

Necessary models have to be generated automatically. On their basis, 'whatif'<br />

scenarios can be analyzed.<br />

Key words: integrated business planning, strategy planning, investments,<br />

agriculture.<br />

1. <strong>IN</strong>TRODUCTION<br />

In every company, strategic and operational planning are vital areas. Improper<br />

planning process can ruin every firm.<br />

An integrated business planning (IBP) approach integrates company's technology,<br />

market knowledge and financial area as a whole. Thus, all considerations in<br />

IBP should cover company internals as well as the operating environment what<br />

causes increased complexity of analysis ([Manners2006], [Whitehair1996]). As a<br />

conclusion, a computer aided process would be of a real value for managers.<br />

This article presents a concept of a system that can help farm managers to use<br />

integrated business planning to make strategic decisions in their work.

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