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INFORMATION SYSTEMS IN MANAGEMENT V - SGGW

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� new knowledge and complementary resources needed to innovation process<br />

realization including technology,<br />

� market where useless companies’ resources could be sold giving to companies<br />

chance to involve its finance resource to other innovative undertakings.<br />

The structure of open market could also give to companies an ability to reduce<br />

risk level directly connected with realization innovation process.<br />

Furthermore open market structure influencing on shaping basis companies’<br />

competences in range of implementing and innovation selling, productivity maximization<br />

without increasing R&D expenses on innovation processes.<br />

Figure. 4. The Model of Open Market and Open Innovation<br />

Source: Own work.<br />

Secondly new approach to looking for opportunities and manage innovation<br />

has been formed. This opportunities is called open innovation and in the model of<br />

open innovation a company commercializing innovation which comes from both<br />

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