SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

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By organizing your content intological folders on your server, theURLs of these pages would be likethis:mypetsite.com/dogs/training/clickersmypetsite.com/dogs/training/walkinto-heel.htmlmypetsite.com/dogs/food/mixers.htmmypetsite.com/dogs/training/chokechain.htmlmypetsite.com/dogs/food/tinneddog-food.htmlmypetsite.com/dogs/food/snacks.htmThese URLs give the search engines
big clues about the content. Forexample, the search engines wouldknow that all 6 of those web pageswere about dogs. It would alsoknow that three were related totraining dogs, while three wererelated to dog food.This type of physical organizationhelps the search engines categorizeand rank your content because yourpages end up in “silos” of relatedcontent (with links between relatedcontent).This folder organization on yourserver should match the menunavigation on your site.
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An SEO ChecklistA step-by-step plan
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What People are Sayingabout this bo
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"Extremely useful informationfor an
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tested himself. This book is inline
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fitness for any particular purpose.
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ContentsWhat People are Saying abou
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Internal Linking of contentSite Str
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Checklist Point #9 - ContentQuality
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estateCheckpoint 3 - Site Structure
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Why this Book?I’ve already writte
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yourself and try to view yourwebsit
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hundreds or thousands of lowquality
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building) that were previouslytoler
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How to Use this BookI’ve divided
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If you like, you can work your wayt
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Guidelines," which outlinesome of t
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“illicit practices”?Here is a l
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extensively in backlinkingcampaigns
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backlinks. Google don’t even like
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pages”. These are poor qualitypag
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interlink your content if it helps
Page 50 and 51: We’ll look at some of the otherth
Page 53 and 54: Checklist Point #1 - TheDomain Name
Page 55 and 56: Google had finally decided to takea
Page 57 and 58: • Is the site specifically target
Page 59 and 60: Any of those phrases turned into an
Page 61 and 62: However, if I search the Way BackMa
Page 63 and 64: Notice the main header on the pageu
Page 65 and 66: Machine website. See if yourdomain
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Page 69 and 70: The Domain NameChecklist• EMD? If
Page 72 and 73: Checklist Point #2 -Web Page Real E
Page 74 and 75: of the poor user experience onthese
Page 76 and 77: would the remaining content beseen
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Page 83 and 84: A good test here is to ask a friend
Page 85 and 86: What if you could use Google’ssea
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Page 91 and 92: navigation menu, but certainlysecti
Page 93 and 94: think in terms of how yournavigatio
Page 95 and 96: from a search engine perspective,li
Page 97 and 98: on your server for each of thesecon
Page 99: content related to those folders. S
Page 103 and 104: 1. Never use a word or phraseas bot
Page 105 and 106: Each of these links goes to another
Page 107 and 108: I’d make with internal linking is
Page 109 and 110: 3. For any particular anchortext, m
Page 111 and 112: • If you have a large site, do yo
Page 114 and 115: Checklist Point #4 -CommentsVisitor
Page 116 and 117: so.If you already have a commentfor
Page 118 and 119: go through every singlecomment on y
Page 120 and 121: sole intention of getting a valuabl
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Page 127 and 128: Comments Checklist• Does your web
Page 130 and 131: Checklist Point #5 -Social Presence
Page 132 and 133: You can see how I have this setupon
Page 134 and 135: • Current special offers from you
Page 136 and 137: “Wow, this site must be good”.N
Page 138 and 139: displays how many Twitterfollowers
Page 140: Google knows that YOU arethe origin
Page 143: Let’s see how you can give yourvi
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Page 148 and 149: You’ll see at the end of the Twee
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Google obviously monitor Googleplus
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• Setup Google Authorship for you
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a photo of a real person increasesc
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Do you see how Shane looks like are
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is in a resource box at the end ofe
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your site. It also gives you anoppo
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intermediary in the sales process,r
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as you only share qualityinformatio
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If your site is related to health o
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posted.• Bad reviews.• Poorly t
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• Is your business address displa
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Checklist Point #7 -Bounce Rates &
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on-site-bounce-rate-get-the-realnum
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rate, I am happy with this pagebeca
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content is good, maybe it’s just
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• Are visitors spending a long or
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might include things like cookiepol
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Legal Pages ChecklistNot all of the
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Checklist Point #9 -Content Quality
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content that people will wantto boo
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two from your web page and searchfo
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http://ezseonews.com/general/intern
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• Affiliate link disclaimer?If yo
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As you read your content, askyourse
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Fluff rating is a term I use with m
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websites that outsource theirconten
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A sitemap is a great way to checkyo
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This website has an article on“ro
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What about these two pages foundon
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similar reasons. Google hastraditio
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humans.While we are on the topic of
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somewhere. Now press CTRL+A(command
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Google. Therefore, according toGoog
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to see whether:• Links to that pa
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This is always a good check tomake.
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and see which keywords arerelevant
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available in the top 10 of Google?
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Content QualityChecklistLook at eve
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• If you use affiliate links, do
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than around the interests of thevis
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• Is your content driven bykeywor
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schemes”.“Any links intended to
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To put it bluntly, Google don’twa
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deleted/removed.OK, it’s importan
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There is a link at the top of the t
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This page tells me thatgreenscapeme
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In this case, it looks like one“a
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though there is a free version to g
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This site is a popular one, for goo
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how do you evaluate them?Link Schem
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could pay for a backlink in anynumb
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section of their website. Whenpeopl
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See how the anchor texts within the
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services, you won’t be able to ge
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Wordpress site that usually lists
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In terms of critiquing/cleaning upy
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results using the disavow tool:http
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keyword phrases that youwant your s
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This type of backlink is VERYbad fo
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unknowingly perhaps via thecomments
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them.• Are there site-wide links
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Real-World Examplesof Bad SEOModern
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There are 4 sections to thisnavigat
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Does it help the visitor?If this si
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The sitemap only has 9 entries, and
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the pages in the sidebar menu(Pages
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The webmaster was clearly trying to
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Example of FakeCommentsHere are the
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Google found that exact samesentenc
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clearly is not a good idea. As I wa
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An example of how NOTto create a co
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Incidentally, the same website also
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There are links fromPR1, PR2 andPR3
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Example of bad internallinkingInter
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your site using contextual links, t
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One final example on this site isth
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and not automated tools to do yourS
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have largely been removed, and that
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(like it still makes good income or
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in the footer, especially keywordri
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most potentially damaging.• If yo
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Checkpoint 4 -Comments• Does your
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Checkpoint 5 - Socialpresence• Do
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Checkpoint 6 - Wouldyou Trust this
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grammatical errors. Check yournavig
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• Are visitors spending a long or
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• Do you have an email policy pag
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websites. If it has, you need toimp
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to remove a lot of fluff, perhaps t
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use them. These should not bekeywor
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Checkpoint 10 -Inbound link profile
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URL or title/headline of the articl
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reason to cross-link the sites,remo
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Andy Williams
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the Panda update. Panda wasdesigned
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October).Whereas Panda seems to pen
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Amazon UK(https://www.amazon.co.uk/
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in our history, an opportunity iskn
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book, I published my first Kindlebo
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specifically need to know.I see eno
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Building a website was once thedoma
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step of your journey in great detai
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CSS for BeginnersLearn CSSwithdetai
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* The Float property* Units of Leng
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A basic knowledge of HTML isrecomme
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CreatingFatContent.com, where Ibuil
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SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

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