SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

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(like it still makes good income orranks well), I’d consider moving thesite to a better, brandable domain.• Has your domain never rankedproperly? If not, then check itshistory at the Way Back Machine.Consider a reconsideration requestat Google if it looks like the domainwas used before.
Checkpoint 2 - Webpage real estate• Resize your browser to 1024x768and see what loads above the fold.Is there useful content? Are theretoo many adverts? If there are toomany adverts, especially above thefold, consider removing (or moving)them.• If you removed all of the advertsfrom the pages on your site, wouldthose pages still offer the visitorwhat they are looking for? If not,then the content is not goodenough.• Does your site have sneaky links
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An SEO ChecklistA step-by-step plan
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What People are Sayingabout this bo
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"Extremely useful informationfor an
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tested himself. This book is inline
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fitness for any particular purpose.
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ContentsWhat People are Saying abou
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Internal Linking of contentSite Str
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Checklist Point #9 - ContentQuality
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estateCheckpoint 3 - Site Structure
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Why this Book?I’ve already writte
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yourself and try to view yourwebsit
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hundreds or thousands of lowquality
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building) that were previouslytoler
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How to Use this BookI’ve divided
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If you like, you can work your wayt
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Guidelines," which outlinesome of t
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“illicit practices”?Here is a l
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extensively in backlinkingcampaigns
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backlinks. Google don’t even like
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pages”. These are poor qualitypag
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interlink your content if it helps
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We’ll look at some of the otherth
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Checklist Point #1 - TheDomain Name
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Google had finally decided to takea
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• Is the site specifically target
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Any of those phrases turned into an
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However, if I search the Way BackMa
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Notice the main header on the pageu
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Machine website. See if yourdomain
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video:http://www.youtube.com/watch?
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The Domain NameChecklist• EMD? If
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Checklist Point #2 -Web Page Real E
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of the poor user experience onthese
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would the remaining content beseen
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like Twitter, Facebook, Contact,Pri
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in the footer, especially keywordri
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A good test here is to ask a friend
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What if you could use Google’ssea
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rank for.NOTE: Site-wide links can
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the main navigation menu usuallylin
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navigation menu, but certainlysecti
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think in terms of how yournavigatio
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from a search engine perspective,li
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on your server for each of thesecon
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content related to those folders. S
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big clues about the content. Forexa
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1. Never use a word or phraseas bot
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Each of these links goes to another
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I’d make with internal linking is
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3. For any particular anchortext, m
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• If you have a large site, do yo
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Checklist Point #4 -CommentsVisitor
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so.If you already have a commentfor
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go through every singlecomment on y
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sole intention of getting a valuabl
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disguised.For example, a spammer mi
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favorite web hosting company(which
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Comments Checklist• Does your web
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Checklist Point #5 -Social Presence
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You can see how I have this setupon
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• Current special offers from you
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“Wow, this site must be good”.N
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displays how many Twitterfollowers
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Google knows that YOU arethe origin
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Let’s see how you can give yourvi
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essential list. It could be in thef
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You’ll see at the end of the Twee
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Google obviously monitor Googleplus
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• Setup Google Authorship for you
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a photo of a real person increasesc
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Do you see how Shane looks like are
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is in a resource box at the end ofe
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your site. It also gives you anoppo
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intermediary in the sales process,r
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as you only share qualityinformatio
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If your site is related to health o
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posted.• Bad reviews.• Poorly t
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• Is your business address displa
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Checklist Point #7 -Bounce Rates &
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on-site-bounce-rate-get-the-realnum
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rate, I am happy with this pagebeca
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content is good, maybe it’s just
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• Are visitors spending a long or
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might include things like cookiepol
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Legal Pages ChecklistNot all of the
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Checklist Point #9 -Content Quality
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content that people will wantto boo
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two from your web page and searchfo
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http://ezseonews.com/general/intern
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• Affiliate link disclaimer?If yo
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As you read your content, askyourse
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Fluff rating is a term I use with m
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websites that outsource theirconten
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A sitemap is a great way to checkyo
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This website has an article on“ro
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What about these two pages foundon
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similar reasons. Google hastraditio
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humans.While we are on the topic of
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somewhere. Now press CTRL+A(command
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Google. Therefore, according toGoog
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to see whether:• Links to that pa
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This is always a good check tomake.
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and see which keywords arerelevant
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available in the top 10 of Google?
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Content QualityChecklistLook at eve
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• If you use affiliate links, do
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than around the interests of thevis
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• Is your content driven bykeywor
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schemes”.“Any links intended to
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To put it bluntly, Google don’twa
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deleted/removed.OK, it’s importan
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There is a link at the top of the t
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This page tells me thatgreenscapeme
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In this case, it looks like one“a
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though there is a free version to g
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This site is a popular one, for goo
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how do you evaluate them?Link Schem
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could pay for a backlink in anynumb
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section of their website. Whenpeopl
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See how the anchor texts within the
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services, you won’t be able to ge
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Wordpress site that usually lists
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In terms of critiquing/cleaning upy
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results using the disavow tool:http
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keyword phrases that youwant your s
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This type of backlink is VERYbad fo
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unknowingly perhaps via thecomments
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them.• Are there site-wide links
Page 282: Real-World Examplesof Bad SEOModern
Page 286 and 287: There are 4 sections to thisnavigat
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Page 290 and 291: The sitemap only has 9 entries, and
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Page 296 and 297: The webmaster was clearly trying to
Page 299: Example of FakeCommentsHere are the
Page 303: Google found that exact samesentenc
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Page 311: An example of how NOTto create a co
Page 314: Incidentally, the same website also
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Page 320 and 321: Example of bad internallinkingInter
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Page 324: One final example on this site isth
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Page 338 and 339: Checkpoint 4 -Comments• Does your
Page 340 and 341: Checkpoint 5 - Socialpresence• Do
Page 342 and 343: Checkpoint 6 - Wouldyou Trust this
Page 344 and 345: grammatical errors. Check yournavig
Page 346 and 347: • Are visitors spending a long or
Page 348 and 349: • Do you have an email policy pag
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Page 354 and 355: use them. These should not bekeywor
Page 356 and 357: Checkpoint 10 -Inbound link profile
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Page 360: reason to cross-link the sites,remo
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Page 366 and 367: the Panda update. Panda wasdesigned
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Page 373 and 374: in our history, an opportunity iskn
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step of your journey in great detai
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CSS for BeginnersLearn CSSwithdetai
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* The Float property* Units of Leng
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A basic knowledge of HTML isrecomme
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CreatingFatContent.com, where Ibuil
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