SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

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Checklist Point #8 –Legal pagesThere are certain pages on a websitethat I call “legal” pages. These arethings like:• Privacy• Disclaimers (including anymedical or earnings disclaimers).• Contact Us• Terms• About Us (we talked about thisearlier in terms of visitor trust).• Any other documents that shouldbe displayed on your site. These
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An SEO ChecklistA step-by-step plan
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What People are Sayingabout this bo
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"Extremely useful informationfor an
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tested himself. This book is inline
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fitness for any particular purpose.
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ContentsWhat People are Saying abou
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Internal Linking of contentSite Str
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Checklist Point #9 - ContentQuality
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estateCheckpoint 3 - Site Structure
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Why this Book?I’ve already writte
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yourself and try to view yourwebsit
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hundreds or thousands of lowquality
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building) that were previouslytoler
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How to Use this BookI’ve divided
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If you like, you can work your wayt
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Guidelines," which outlinesome of t
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“illicit practices”?Here is a l
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extensively in backlinkingcampaigns
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backlinks. Google don’t even like
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pages”. These are poor qualitypag
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interlink your content if it helps
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We’ll look at some of the otherth
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Checklist Point #1 - TheDomain Name
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Google had finally decided to takea
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• Is the site specifically target
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Any of those phrases turned into an
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However, if I search the Way BackMa
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Notice the main header on the pageu
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Machine website. See if yourdomain
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video:http://www.youtube.com/watch?
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The Domain NameChecklist• EMD? If
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Checklist Point #2 -Web Page Real E
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of the poor user experience onthese
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would the remaining content beseen
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like Twitter, Facebook, Contact,Pri
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in the footer, especially keywordri
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A good test here is to ask a friend
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What if you could use Google’ssea
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rank for.NOTE: Site-wide links can
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the main navigation menu usuallylin
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navigation menu, but certainlysecti
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think in terms of how yournavigatio
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from a search engine perspective,li
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on your server for each of thesecon
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content related to those folders. S
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big clues about the content. Forexa
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1. Never use a word or phraseas bot
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Each of these links goes to another
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I’d make with internal linking is
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3. For any particular anchortext, m
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• If you have a large site, do yo
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Checklist Point #4 -CommentsVisitor
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so.If you already have a commentfor
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go through every singlecomment on y
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sole intention of getting a valuabl
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disguised.For example, a spammer mi
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favorite web hosting company(which
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Comments Checklist• Does your web
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Checklist Point #5 -Social Presence
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You can see how I have this setupon
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Page 140: Google knows that YOU arethe origin
Page 143: Let’s see how you can give yourvi
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Page 148 and 149: You’ll see at the end of the Twee
Page 150 and 151: Google obviously monitor Googleplus
Page 152: • Setup Google Authorship for you
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Page 158 and 159: Do you see how Shane looks like are
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Page 168 and 169: If your site is related to health o
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Page 175 and 176: Checklist Point #7 -Bounce Rates &
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Page 219 and 220: What is the point of that list?Does
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use them. These should not bekeywor
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Checklist Point #10 -Inbound Link P
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Any site that is seen to beparticip
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site to the same “pre-penalty”r
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hl=en)If you don’t have an accoun
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your site, and how many pages onyou
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I can view the URLs ongreenscapemed
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would try to get removed if my site
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• The URL that links to your site
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http://blog.majesticseo.com/general
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Link schemes include “anylinks in
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Get rid of any links on aresource/p
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fashion using software and/or spunc
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text. If you want to include a link
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• Theme & Widget backlinks.In rec
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pages on your site. All site-wideli
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clean up your backlinks, you canthe
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site-wide links that may needto be
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automated backlink softwareto creat
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Inbound Link ProfileChecklistCheck
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URL or title/headline of the articl
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reason to cross-link the sites,remo
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An example of BadNavigationThis was
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the site was built initially withpa
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“posts” in capital letters, bec
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few content pages.A sitemap should
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An example of Over-OptimizationHave
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This is an extreme example of overo
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Notice that all of the commentswere
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Example of SneakyAffiliate LinksThe
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On this page, the webmaster hadhype
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Instead of contact details for thes
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Example of a badInbound Link Profil
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This is exactly the type of thing t
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The anchor text in the first exampl
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The only point I can think of is th
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Where to go from here“Make sure t
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advice to you is to ignore anyoneth
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Appendix - TheChecklistCheckpoint 1
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Checkpoint 2 - Webpage real estate
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Checkpoint 3 - SiteStructure• Is
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• Is your content organized logic
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sole purpose is to get a backlink t
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• Setup Google Authorship for you
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site?• Is your business address d
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Checkpoint 7 - BounceRates & Time o
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Checkpoint 8 - LegalpagesNot all of
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Checkpoint 9 - ContentQualityLook a
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• If you use affiliate links, do
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than around the interests of thevis
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• Is your content driven bykeywor
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unknowingly perhaps via thecomments
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them.• Are there site-wide links
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Please leave a Reviewon AmazonIf yo
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My Other Kindle BooksSEO 2012 & Bey
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On September 28th 2012, Googlerelea
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around 10 years and have alwaystrie
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Kindle Publishing -Format, Publish
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material on Kindle. You may havebee
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audience for this type of education
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Wordpress ForBeginnersDo you want t
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use screenshots of everything, soth
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(https://www.amazon.co.uk/dp/B009Fo
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Whether you are buildingWordpress s
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* Over 160 screenshots and 20,000wo
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More Information fromDr. Andy Willi
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