SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

“illicit practices”?
Here is a list of some things you
need to avoid.
• Pages that are designed for
the search engines, not for the
visitor. We’ve all seen these in the
search engine results pages
(SERPs). They are pages that are
designed with the sole purpose of
ranking well in Google, without a
care to what the visitor might think
when they arrive. Google want
engaging, unique content (and I’m
talking unique in terms of “voice”,
discussion or ideas, not just the
words and their order on the page).