SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

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structure of the folders/directorieson our server to re-organize ourcontent, in the exact same way thatwe did with the navigation systemearlier.For example, if your site was aninformational site, you could addthe following sub-folders underyour “dog” folder on the server:• Training• Toys• Beds• Food & treatsEach of these would then store the
content related to those folders. Sofor example, all articles on dogtraining would be located in the“/dogs/training/” folder on yourserver.If your site sold pets, perhaps amore logical way to organize thecontent would be to have subfolderslike:• Alsatians• Terriers• Dalmatians• Huskies.. and so on.
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An SEO ChecklistA step-by-step plan
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What People are Sayingabout this bo
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"Extremely useful informationfor an
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tested himself. This book is inline
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fitness for any particular purpose.
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ContentsWhat People are Saying abou
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Internal Linking of contentSite Str
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Checklist Point #9 - ContentQuality
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estateCheckpoint 3 - Site Structure
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Why this Book?I’ve already writte
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yourself and try to view yourwebsit
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hundreds or thousands of lowquality
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building) that were previouslytoler
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How to Use this BookI’ve divided
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If you like, you can work your wayt
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Guidelines," which outlinesome of t
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“illicit practices”?Here is a l
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extensively in backlinkingcampaigns
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backlinks. Google don’t even like
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pages”. These are poor qualitypag
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Page 50 and 51: We’ll look at some of the otherth
Page 53 and 54: Checklist Point #1 - TheDomain Name
Page 55 and 56: Google had finally decided to takea
Page 57 and 58: • Is the site specifically target
Page 59 and 60: Any of those phrases turned into an
Page 61 and 62: However, if I search the Way BackMa
Page 63 and 64: Notice the main header on the pageu
Page 65 and 66: Machine website. See if yourdomain
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Page 69 and 70: The Domain NameChecklist• EMD? If
Page 72 and 73: Checklist Point #2 -Web Page Real E
Page 74 and 75: of the poor user experience onthese
Page 76 and 77: would the remaining content beseen
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Page 83 and 84: A good test here is to ask a friend
Page 85 and 86: What if you could use Google’ssea
Page 87 and 88: rank for.NOTE: Site-wide links can
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Page 91 and 92: navigation menu, but certainlysecti
Page 93 and 94: think in terms of how yournavigatio
Page 95 and 96: from a search engine perspective,li
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Page 101 and 102: big clues about the content. Forexa
Page 103 and 104: 1. Never use a word or phraseas bot
Page 105 and 106: Each of these links goes to another
Page 107 and 108: I’d make with internal linking is
Page 109 and 110: 3. For any particular anchortext, m
Page 111 and 112: • If you have a large site, do yo
Page 114 and 115: Checklist Point #4 -CommentsVisitor
Page 116 and 117: so.If you already have a commentfor
Page 118 and 119: go through every singlecomment on y
Page 120 and 121: sole intention of getting a valuabl
Page 122 and 123: disguised.For example, a spammer mi
Page 124 and 125: favorite web hosting company(which
Page 127 and 128: Comments Checklist• Does your web
Page 130 and 131: Checklist Point #5 -Social Presence
Page 132 and 133: You can see how I have this setupon
Page 134 and 135: • Current special offers from you
Page 136 and 137: “Wow, this site must be good”.N
Page 138 and 139: displays how many Twitterfollowers
Page 140: Google knows that YOU arethe origin
Page 143: Let’s see how you can give yourvi
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You’ll see at the end of the Twee
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Google obviously monitor Googleplus
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• Setup Google Authorship for you
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a photo of a real person increasesc
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Do you see how Shane looks like are
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is in a resource box at the end ofe
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your site. It also gives you anoppo
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intermediary in the sales process,r
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as you only share qualityinformatio
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If your site is related to health o
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posted.• Bad reviews.• Poorly t
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• Is your business address displa
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Checklist Point #7 -Bounce Rates &
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on-site-bounce-rate-get-the-realnum
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rate, I am happy with this pagebeca
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content is good, maybe it’s just
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• Are visitors spending a long or
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might include things like cookiepol
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Legal Pages ChecklistNot all of the
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Checklist Point #9 -Content Quality
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content that people will wantto boo
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two from your web page and searchfo
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http://ezseonews.com/general/intern
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• Affiliate link disclaimer?If yo
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As you read your content, askyourse
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Fluff rating is a term I use with m
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websites that outsource theirconten
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A sitemap is a great way to checkyo
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This website has an article on“ro
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What about these two pages foundon
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similar reasons. Google hastraditio
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humans.While we are on the topic of
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somewhere. Now press CTRL+A(command
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Google. Therefore, according toGoog
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to see whether:• Links to that pa
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This is always a good check tomake.
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and see which keywords arerelevant
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available in the top 10 of Google?
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Content QualityChecklistLook at eve
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• If you use affiliate links, do
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than around the interests of thevis
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• Is your content driven bykeywor
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schemes”.“Any links intended to
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To put it bluntly, Google don’twa
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deleted/removed.OK, it’s importan
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There is a link at the top of the t
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This page tells me thatgreenscapeme
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In this case, it looks like one“a
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though there is a free version to g
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This site is a popular one, for goo
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how do you evaluate them?Link Schem
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could pay for a backlink in anynumb
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section of their website. Whenpeopl
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See how the anchor texts within the
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services, you won’t be able to ge
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Wordpress site that usually lists
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In terms of critiquing/cleaning upy
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results using the disavow tool:http
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keyword phrases that youwant your s
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This type of backlink is VERYbad fo
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unknowingly perhaps via thecomments
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them.• Are there site-wide links
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Real-World Examplesof Bad SEOModern
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There are 4 sections to thisnavigat
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Does it help the visitor?If this si
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The sitemap only has 9 entries, and
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the pages in the sidebar menu(Pages
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The webmaster was clearly trying to
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Example of FakeCommentsHere are the
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Google found that exact samesentenc
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clearly is not a good idea. As I wa
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An example of how NOTto create a co
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Incidentally, the same website also
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There are links fromPR1, PR2 andPR3
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Example of bad internallinkingInter
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your site using contextual links, t
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One final example on this site isth
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and not automated tools to do yourS
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have largely been removed, and that
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(like it still makes good income or
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in the footer, especially keywordri
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most potentially damaging.• If yo
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Checkpoint 4 -Comments• Does your
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Checkpoint 5 - Socialpresence• Do
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Checkpoint 6 - Wouldyou Trust this
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grammatical errors. Check yournavig
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• Are visitors spending a long or
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• Do you have an email policy pag
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websites. If it has, you need toimp
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to remove a lot of fluff, perhaps t
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use them. These should not bekeywor
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Checkpoint 10 -Inbound link profile
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URL or title/headline of the articl
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reason to cross-link the sites,remo
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Andy Williams
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the Panda update. Panda wasdesigned
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October).Whereas Panda seems to pen
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Amazon UK(https://www.amazon.co.uk/
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in our history, an opportunity iskn
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book, I published my first Kindlebo
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specifically need to know.I see eno
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Building a website was once thedoma
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step of your journey in great detai
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CSS for BeginnersLearn CSSwithdetai
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* The Float property* Units of Leng
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A basic knowledge of HTML isrecomme
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CreatingFatContent.com, where Ibuil
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