- Page 2 and 3:
An SEO ChecklistA step-by-step plan
- Page 5 and 6:
What People are Sayingabout this bo
- Page 7 and 8:
"Extremely useful informationfor an
- Page 9:
tested himself. This book is inline
- Page 12 and 13:
fitness for any particular purpose.
- Page 15 and 16:
ContentsWhat People are Saying abou
- Page 17 and 18:
Internal Linking of contentSite Str
- Page 19 and 20:
Checklist Point #9 - ContentQuality
- Page 21 and 22:
estateCheckpoint 3 - Site Structure
- Page 24 and 25:
Why this Book?I’ve already writte
- Page 26 and 27:
yourself and try to view yourwebsit
- Page 28 and 29:
hundreds or thousands of lowquality
- Page 30 and 31:
building) that were previouslytoler
- Page 33 and 34:
How to Use this BookI’ve divided
- Page 35:
If you like, you can work your wayt
- Page 38 and 39:
Guidelines," which outlinesome of t
- Page 40 and 41:
“illicit practices”?Here is a l
- Page 42 and 43:
extensively in backlinkingcampaigns
- Page 44 and 45:
backlinks. Google don’t even like
- Page 46 and 47:
pages”. These are poor qualitypag
- Page 48 and 49:
interlink your content if it helps
- Page 50 and 51:
We’ll look at some of the otherth
- Page 53 and 54:
Checklist Point #1 - TheDomain Name
- Page 55 and 56:
Google had finally decided to takea
- Page 57 and 58:
• Is the site specifically target
- Page 59 and 60:
Any of those phrases turned into an
- Page 61 and 62:
However, if I search the Way BackMa
- Page 63 and 64:
Notice the main header on the pageu
- Page 65 and 66:
Machine website. See if yourdomain
- Page 67 and 68:
video:http://www.youtube.com/watch?
- Page 69 and 70:
The Domain NameChecklist• EMD? If
- Page 72 and 73:
Checklist Point #2 -Web Page Real E
- Page 74 and 75:
of the poor user experience onthese
- Page 76 and 77:
would the remaining content beseen
- Page 78 and 79:
like Twitter, Facebook, Contact,Pri
- Page 80:
in the footer, especially keywordri
- Page 83 and 84:
A good test here is to ask a friend
- Page 85 and 86:
What if you could use Google’ssea
- Page 87 and 88:
rank for.NOTE: Site-wide links can
- Page 89 and 90:
the main navigation menu usuallylin
- Page 91 and 92:
navigation menu, but certainlysecti
- Page 93 and 94:
think in terms of how yournavigatio
- Page 95 and 96:
from a search engine perspective,li
- Page 97 and 98:
on your server for each of thesecon
- Page 99 and 100:
content related to those folders. S
- Page 101 and 102:
big clues about the content. Forexa
- Page 103 and 104:
1. Never use a word or phraseas bot
- Page 105 and 106: Each of these links goes to another
- Page 107 and 108: I’d make with internal linking is
- Page 109 and 110: 3. For any particular anchortext, m
- Page 111 and 112: • If you have a large site, do yo
- Page 114 and 115: Checklist Point #4 -CommentsVisitor
- Page 116 and 117: so.If you already have a commentfor
- Page 118 and 119: go through every singlecomment on y
- Page 120 and 121: sole intention of getting a valuabl
- Page 122 and 123: disguised.For example, a spammer mi
- Page 124 and 125: favorite web hosting company(which
- Page 127 and 128: Comments Checklist• Does your web
- Page 130 and 131: Checklist Point #5 -Social Presence
- Page 132 and 133: You can see how I have this setupon
- Page 134 and 135: • Current special offers from you
- Page 136 and 137: “Wow, this site must be good”.N
- Page 138 and 139: displays how many Twitterfollowers
- Page 140: Google knows that YOU arethe origin
- Page 143: Let’s see how you can give yourvi
- Page 146 and 147: essential list. It could be in thef
- Page 148 and 149: You’ll see at the end of the Twee
- Page 150 and 151: Google obviously monitor Googleplus
- Page 152: • Setup Google Authorship for you
- Page 155: a photo of a real person increasesc
- Page 159 and 160: Whichever photo you use, makesure y
- Page 161 and 162: This author box is at the end of th
- Page 163 and 164: We’ve already talked aboutcomment
- Page 165 and 166: trust in your niche. It’s somethi
- Page 167 and 168: will start to recognize youeverywhe
- Page 169 and 170: • No business address or phonenum
- Page 171 and 172: Trust Checklist• Does the site ha
- Page 173: as well.• Are there unanswered co
- Page 176 and 177: one page on your site before exitin
- Page 178 and 179: problem. Look at these examples:The
- Page 180 and 181: The two pages that would worry mear
- Page 182 and 183: Bounce Rate & Time onSite Checklist
- Page 185 and 186: Checklist Point #8 -Legal pagesTher
- Page 187 and 188: There are “credits” written int
- Page 189: • Do you have an outbound linkpol
- Page 192 and 193: “Could the content appear in amag
- Page 194 and 195: there are a number of things to loo
- Page 197 and 198: See how there are 9 results inGoogl
- Page 199 and 200: sides of the story and ALL products
- Page 201 and 202: had used the product, they don’tm
- Page 203 and 204: re-writing it or deleting it, that
- Page 205 and 206: new information.Part (b) is exactly
- Page 207 and 208:
multiple articlesDoes information o
- Page 209 and 210:
the basis for separate articles.A s
- Page 211 and 212:
Do those three articles on babyshow
- Page 213 and 214:
phrases.Today, this type of keyword
- Page 215 and 216:
the same title.In the past, one of
- Page 217 and 218:
am including it as a separate bulle
- Page 219 and 220:
What is the point of that list?Does
- Page 221 and 222:
Google has gone out of its way tost
- Page 223 and 224:
check your on-page SEO. These areke
- Page 225 and 226:
article on “Advantages anddisadva
- Page 227 and 228:
killers and your page is mostlyabou
- Page 229 and 230:
with the topic of your page.• Vis
- Page 231 and 232:
websites. If it has, you need toimp
- Page 233 and 234:
to remove a lot of fluff, perhaps t
- Page 235 and 236:
use them. These should not bekeywor
- Page 238 and 239:
Checklist Point #10 -Inbound Link P
- Page 240 and 241:
Any site that is seen to beparticip
- Page 242 and 243:
site to the same “pre-penalty”r
- Page 244 and 245:
hl=en)If you don’t have an accoun
- Page 246:
your site, and how many pages onyou
- Page 249:
I can view the URLs ongreenscapemed
- Page 252 and 253:
would try to get removed if my site
- Page 254 and 255:
• The URL that links to your site
- Page 256 and 257:
http://blog.majesticseo.com/general
- Page 258 and 259:
Link schemes include “anylinks in
- Page 260 and 261:
Get rid of any links on aresource/p
- Page 262 and 263:
fashion using software and/or spunc
- Page 264 and 265:
text. If you want to include a link
- Page 266 and 267:
• Theme & Widget backlinks.In rec
- Page 268 and 269:
pages on your site. All site-wideli
- Page 270 and 271:
clean up your backlinks, you canthe
- Page 272 and 273:
site-wide links that may needto be
- Page 274 and 275:
automated backlink softwareto creat
- Page 276 and 277:
Inbound Link ProfileChecklistCheck
- Page 278 and 279:
URL or title/headline of the articl
- Page 280:
reason to cross-link the sites,remo
- Page 284:
An example of BadNavigationThis was
- Page 287 and 288:
the site was built initially withpa
- Page 289 and 290:
“posts” in capital letters, bec
- Page 291 and 292:
few content pages.A sitemap should
- Page 294:
An example of Over-OptimizationHave
- Page 297:
This is an extreme example of overo
- Page 301:
Notice that all of the commentswere
- Page 305 and 306:
Example of SneakyAffiliate LinksThe
- Page 308:
On this page, the webmaster hadhype
- Page 313 and 314:
Instead of contact details for thes
- Page 316 and 317:
Example of a badInbound Link Profil
- Page 318:
This is exactly the type of thing t
- Page 321 and 322:
The anchor text in the first exampl
- Page 323 and 324:
The only point I can think of is th
- Page 326 and 327:
Where to go from here“Make sure t
- Page 328 and 329:
advice to you is to ignore anyoneth
- Page 331 and 332:
Appendix - TheChecklistCheckpoint 1
- Page 333 and 334:
Checkpoint 2 - Webpage real estate
- Page 335 and 336:
Checkpoint 3 - SiteStructure• Is
- Page 337 and 338:
• Is your content organized logic
- Page 339 and 340:
sole purpose is to get a backlink t
- Page 341 and 342:
• Setup Google Authorship for you
- Page 343 and 344:
site?• Is your business address d
- Page 345 and 346:
Checkpoint 7 - BounceRates & Time o
- Page 347 and 348:
Checkpoint 8 - LegalpagesNot all of
- Page 349 and 350:
Checkpoint 9 - ContentQualityLook a
- Page 351 and 352:
• If you use affiliate links, do
- Page 353 and 354:
than around the interests of thevis
- Page 355 and 356:
• Is your content driven bykeywor
- Page 357 and 358:
unknowingly perhaps via thecomments
- Page 359 and 360:
them.• Are there site-wide links
- Page 362 and 363:
Please leave a Reviewon AmazonIf yo
- Page 365 and 366:
My Other Kindle BooksSEO 2012 & Bey
- Page 367 and 368:
On September 28th 2012, Googlerelea
- Page 369 and 370:
around 10 years and have alwaystrie
- Page 372 and 373:
Kindle Publishing -Format, Publish
- Page 374 and 375:
material on Kindle. You may havebee
- Page 376 and 377:
audience for this type of education
- Page 379 and 380:
Wordpress ForBeginnersDo you want t
- Page 381 and 382:
use screenshots of everything, soth
- Page 383:
(https://www.amazon.co.uk/dp/B009Fo
- Page 386 and 387:
Whether you are buildingWordpress s
- Page 388 and 389:
* Over 160 screenshots and 20,000wo
- Page 391 and 392:
More Information fromDr. Andy Willi