SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

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DisclaimerI do not work for Google and Google in noway endorse this book. The book providesinformation based on my own experiencesof more than 10 years working as awebmaster and SEO.The author and publisher of this eBookand the accompanying materials haveused their best efforts in preparing thiseBook and make no representation orwarranties with respect to the accuracy,applicability, fitness, or completeness ofthe contents of this eBook. Theinformation contained in this eBook isstrictly for educational purposes.Therefore, if you wish to apply ideascontained in this eBook, you are taking fullresponsibility for your actions. The authorand publisher disclaim any warranties(express or implied), merchantability, or
Page 2 and 3: An SEO ChecklistA step-by-step plan
Page 5 and 6: What People are Sayingabout this bo
Page 7 and 8: "Extremely useful informationfor an
Page 9: tested himself. This book is inline
Page 13: any format, sold, or used in any wa
Page 16 and 17: Keyword Stuffed DomainsThe Domain N
Page 18 and 19: About Us PageComments enabledDoes t
Page 20 and 21: Real-World Examples of Bad SEOAn ex
Page 22: SEO 2012 & Beyond - SearchEngine Op
Page 25 and 26: been there. Everything is goingreal
Page 27 and 28: don’t. As a result, they are nowe
Page 29 and 30: Google Panda and probably morespeci
Page 31: use on my student’s websites andt
Page 34 and 35: • Checklist Point #7 - Bounce Rat
Page 37 and 38: What does GoogleWant?Before we star
Page 39 and 40: “If you believe that anothersite
Page 41 and 42: • Any trick or “loophole”desi
Page 43 and 44: web page rank in the searchengine.
Page 45 and 46: cloaking is “sneaky redirects”.
Page 47 and 48: where each page is a review of apro
Page 49 and 50: search engine.• ALT tags that act
Page 51: THE SEOCHECKLIST
Page 54 and 55: domain would bebuyprescriptiondrugs
Page 56 and 57: prevent them from ranking simplybec
Page 58 and 59: about other pages on the site?• I
Page 60 and 61:
registered that in the past to take
Page 62 and 63:
That site existed in 2009, and then
Page 64 and 65:
active site?Perhaps Google’s plan
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domain name is keyword stuffing.Let
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different domain. In this video,Mat
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• Has your domain never rankedpro
Page 73 and 74:
email subscription forms. Thegenera
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Look at your page above the fold.I
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Sneaky links in footers,headers or
Page 79 and 80:
Web Page Real EstateChecklist• Re
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Checklist Point #3 -Site StructureI
Page 84 and 85:
An exampleOn one of my websites, I
Page 86 and 87:
If you have an Adsense account,you
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you remove this from your site,even
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The navigation system on your sitec
Page 92 and 93:
you had a travel site and a visitor
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• Dynamic Widgets.(http://wordpre
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therefore doesn’t apply toWordpre
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structure of the folders/directorie
Page 100 and 101:
By organizing your content intologi
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NOTE: If you are using Wordpress,yo
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page within the body of yourcontent
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I’ve circled one hyperlink where
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particular phrase I was targeting.U
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Site Structure Checklist• Is your
Page 112:
content is in the same category orf
Page 115 and 116:
person behind the site and oftenlik
Page 117 and 118:
Most spammers leave commentswith th
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within a very short time of oneanot
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day:While I have no doubt that this
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Another type of comment spam iswher
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1. It is clear from the commentthat
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website.• Make comment links nofo
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ideas for a “bare minimum” soci
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Your Facebook page offers yourvisit
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send a tweet to your Twitteraccount
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social proof on your site. As yours
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As a bare minimum, I’d recommendy
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Do you see how my entry and thatof
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Typically, social media sharingbutt
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site and grab the button code toinc
Page 149 and 150:
leaders in your niche.When you have
Page 151 and 152:
Social PresenceChecklist• Does th
Page 154 and 155:
Checklist Point #6 -Would you Trust
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found in a sidebar:
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Whichever photo you use, makesure y
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This author box is at the end of th
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We’ve already talked aboutcomment
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trust in your niche. It’s somethi
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will start to recognize youeverywhe
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• No business address or phonenum
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Trust Checklist• Does the site ha
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as well.• Are there unanswered co
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one page on your site before exitin
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problem. Look at these examples:The
Page 180 and 181:
The two pages that would worry mear
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Bounce Rate & Time onSite Checklist
Page 185 and 186:
Checklist Point #8 -Legal pagesTher
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There are “credits” written int
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• Do you have an outbound linkpol
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“Could the content appear in amag
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there are a number of things to loo
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See how there are 9 results inGoogl
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sides of the story and ALL products
Page 201 and 202:
had used the product, they don’tm
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re-writing it or deleting it, that
Page 205 and 206:
new information.Part (b) is exactly
Page 207 and 208:
multiple articlesDoes information o
Page 209 and 210:
the basis for separate articles.A s
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Do those three articles on babyshow
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phrases.Today, this type of keyword
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the same title.In the past, one of
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am including it as a separate bulle
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What is the point of that list?Does
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Google has gone out of its way tost
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check your on-page SEO. These areke
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article on “Advantages anddisadva
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killers and your page is mostlyabou
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with the topic of your page.• Vis
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websites. If it has, you need toimp
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to remove a lot of fluff, perhaps t
Page 235 and 236:
use them. These should not bekeywor
Page 238 and 239:
Checklist Point #10 -Inbound Link P
Page 240 and 241:
Any site that is seen to beparticip
Page 242 and 243:
site to the same “pre-penalty”r
Page 244 and 245:
hl=en)If you don’t have an accoun
Page 246:
your site, and how many pages onyou
Page 249:
I can view the URLs ongreenscapemed
Page 252 and 253:
would try to get removed if my site
Page 254 and 255:
• The URL that links to your site
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http://blog.majesticseo.com/general
Page 258 and 259:
Link schemes include “anylinks in
Page 260 and 261:
Get rid of any links on aresource/p
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fashion using software and/or spunc
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text. If you want to include a link
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• Theme & Widget backlinks.In rec
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pages on your site. All site-wideli
Page 270 and 271:
clean up your backlinks, you canthe
Page 272 and 273:
site-wide links that may needto be
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automated backlink softwareto creat
Page 276 and 277:
Inbound Link ProfileChecklistCheck
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URL or title/headline of the articl
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reason to cross-link the sites,remo
Page 284:
An example of BadNavigationThis was
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the site was built initially withpa
Page 289 and 290:
“posts” in capital letters, bec
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few content pages.A sitemap should
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An example of Over-OptimizationHave
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This is an extreme example of overo
Page 301:
Notice that all of the commentswere
Page 305 and 306:
Example of SneakyAffiliate LinksThe
Page 308:
On this page, the webmaster hadhype
Page 313 and 314:
Instead of contact details for thes
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Example of a badInbound Link Profil
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This is exactly the type of thing t
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The anchor text in the first exampl
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The only point I can think of is th
Page 326 and 327:
Where to go from here“Make sure t
Page 328 and 329:
advice to you is to ignore anyoneth
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Appendix - TheChecklistCheckpoint 1
Page 333 and 334:
Checkpoint 2 - Webpage real estate
Page 335 and 336:
Checkpoint 3 - SiteStructure• Is
Page 337 and 338:
• Is your content organized logic
Page 339 and 340:
sole purpose is to get a backlink t
Page 341 and 342:
• Setup Google Authorship for you
Page 343 and 344:
site?• Is your business address d
Page 345 and 346:
Checkpoint 7 - BounceRates & Time o
Page 347 and 348:
Checkpoint 8 - LegalpagesNot all of
Page 349 and 350:
Checkpoint 9 - ContentQualityLook a
Page 351 and 352:
• If you use affiliate links, do
Page 353 and 354:
than around the interests of thevis
Page 355 and 356:
• Is your content driven bykeywor
Page 357 and 358:
unknowingly perhaps via thecomments
Page 359 and 360:
them.• Are there site-wide links
Page 362 and 363:
Please leave a Reviewon AmazonIf yo
Page 365 and 366:
My Other Kindle BooksSEO 2012 & Bey
Page 367 and 368:
On September 28th 2012, Googlerelea
Page 369 and 370:
around 10 years and have alwaystrie
Page 372 and 373:
Kindle Publishing -Format, Publish
Page 374 and 375:
material on Kindle. You may havebee
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audience for this type of education
Page 379 and 380:
Wordpress ForBeginnersDo you want t
Page 381 and 382:
use screenshots of everything, soth
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(https://www.amazon.co.uk/dp/B009Fo
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Whether you are buildingWordpress s
Page 388 and 389:
* Over 160 screenshots and 20,000wo
Page 391 and 392:
More Information fromDr. Andy Willi
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