SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

Google. Therefore, according to
Google, it is spam.
Incoming search term lists are not
the only type of block you’ll find on
web pages. On travel sites, I’ve
often seen long lists of towns or
cities. They are often not
hyperlinked to relevant sections of
the site, so only serve to add
keywords to a page.
Any block of text on your page that
is only there to increase keywords
on the page needs to be removed.
• Over-optimization of the page
as a whole.