SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

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disguised.For example, a spammer might finda page they want a backlink from onthe “health benefits of zinc”.They’ll then go and find an articleon the web about this topic andgrab a quote from that article to useas a comment. The quote will looklike a real comment about yourarticle, but will in fact be contentcopied from another website. Thistype is often difficult to catch,except to say that most cases don’tquite look right in the context ofyour article. If in doubt, grab thecontent of the comments, put it inquotes, and search Google for it.
Another type of comment spam iswhere the commenter is just tryingto get traffic to their own website.Here is an example of that:You can see I’ve blurred out theURL linking to his web page.His page is basically a review of his
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An SEO ChecklistA step-by-step plan
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What People are Sayingabout this bo
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"Extremely useful informationfor an
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tested himself. This book is inline
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fitness for any particular purpose.
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ContentsWhat People are Saying abou
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Internal Linking of contentSite Str
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Checklist Point #9 - ContentQuality
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estateCheckpoint 3 - Site Structure
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Why this Book?I’ve already writte
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yourself and try to view yourwebsit
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hundreds or thousands of lowquality
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building) that were previouslytoler
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How to Use this BookI’ve divided
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If you like, you can work your wayt
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Guidelines," which outlinesome of t
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“illicit practices”?Here is a l
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extensively in backlinkingcampaigns
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backlinks. Google don’t even like
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pages”. These are poor qualitypag
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interlink your content if it helps
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We’ll look at some of the otherth
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Checklist Point #1 - TheDomain Name
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Google had finally decided to takea
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• Is the site specifically target
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Any of those phrases turned into an
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However, if I search the Way BackMa
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Notice the main header on the pageu
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Machine website. See if yourdomain
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video:http://www.youtube.com/watch?
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The Domain NameChecklist• EMD? If
Page 72 and 73: Checklist Point #2 -Web Page Real E
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Page 83 and 84: A good test here is to ask a friend
Page 85 and 86: What if you could use Google’ssea
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Page 91 and 92: navigation menu, but certainlysecti
Page 93 and 94: think in terms of how yournavigatio
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Page 101 and 102: big clues about the content. Forexa
Page 103 and 104: 1. Never use a word or phraseas bot
Page 105 and 106: Each of these links goes to another
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Page 109 and 110: 3. For any particular anchortext, m
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Page 114 and 115: Checklist Point #4 -CommentsVisitor
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Page 127 and 128: Comments Checklist• Does your web
Page 130 and 131: Checklist Point #5 -Social Presence
Page 132 and 133: You can see how I have this setupon
Page 134 and 135: • Current special offers from you
Page 136 and 137: “Wow, this site must be good”.N
Page 138 and 139: displays how many Twitterfollowers
Page 140: Google knows that YOU arethe origin
Page 143: Let’s see how you can give yourvi
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Page 148 and 149: You’ll see at the end of the Twee
Page 150 and 151: Google obviously monitor Googleplus
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Page 155 and 156: a photo of a real person increasesc
Page 158 and 159: Do you see how Shane looks like are
Page 160 and 161: is in a resource box at the end ofe
Page 162 and 163: your site. It also gives you anoppo
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Page 168 and 169: If your site is related to health o
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• Is your business address displa
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Checklist Point #7 -Bounce Rates &
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on-site-bounce-rate-get-the-realnum
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rate, I am happy with this pagebeca
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content is good, maybe it’s just
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• Are visitors spending a long or
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might include things like cookiepol
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Legal Pages ChecklistNot all of the
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Checklist Point #9 -Content Quality
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content that people will wantto boo
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two from your web page and searchfo
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http://ezseonews.com/general/intern
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• Affiliate link disclaimer?If yo
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As you read your content, askyourse
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Fluff rating is a term I use with m
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websites that outsource theirconten
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A sitemap is a great way to checkyo
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This website has an article on“ro
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What about these two pages foundon
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similar reasons. Google hastraditio
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humans.While we are on the topic of
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somewhere. Now press CTRL+A(command
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Google. Therefore, according toGoog
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to see whether:• Links to that pa
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This is always a good check tomake.
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and see which keywords arerelevant
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available in the top 10 of Google?
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Content QualityChecklistLook at eve
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• If you use affiliate links, do
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than around the interests of thevis
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• Is your content driven bykeywor
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schemes”.“Any links intended to
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To put it bluntly, Google don’twa
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deleted/removed.OK, it’s importan
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There is a link at the top of the t
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This page tells me thatgreenscapeme
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In this case, it looks like one“a
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though there is a free version to g
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This site is a popular one, for goo
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how do you evaluate them?Link Schem
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could pay for a backlink in anynumb
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section of their website. Whenpeopl
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See how the anchor texts within the
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services, you won’t be able to ge
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Wordpress site that usually lists
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In terms of critiquing/cleaning upy
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results using the disavow tool:http
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keyword phrases that youwant your s
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This type of backlink is VERYbad fo
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unknowingly perhaps via thecomments
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them.• Are there site-wide links
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Real-World Examplesof Bad SEOModern
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There are 4 sections to thisnavigat
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Does it help the visitor?If this si
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The sitemap only has 9 entries, and
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the pages in the sidebar menu(Pages
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The webmaster was clearly trying to
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Example of FakeCommentsHere are the
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Google found that exact samesentenc
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clearly is not a good idea. As I wa
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An example of how NOTto create a co
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Incidentally, the same website also
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There are links fromPR1, PR2 andPR3
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Example of bad internallinkingInter
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your site using contextual links, t
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One final example on this site isth
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and not automated tools to do yourS
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have largely been removed, and that
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(like it still makes good income or
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in the footer, especially keywordri
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most potentially damaging.• If yo
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Checkpoint 4 -Comments• Does your
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Checkpoint 5 - Socialpresence• Do
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Checkpoint 6 - Wouldyou Trust this
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grammatical errors. Check yournavig
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• Are visitors spending a long or
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• Do you have an email policy pag
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websites. If it has, you need toimp
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to remove a lot of fluff, perhaps t
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use them. These should not bekeywor
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Checkpoint 10 -Inbound link profile
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URL or title/headline of the articl
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reason to cross-link the sites,remo
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Andy Williams
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the Panda update. Panda wasdesigned
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October).Whereas Panda seems to pen
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Amazon UK(https://www.amazon.co.uk/
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in our history, an opportunity iskn
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book, I published my first Kindlebo
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specifically need to know.I see eno
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Building a website was once thedoma
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step of your journey in great detai
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CSS for BeginnersLearn CSSwithdetai
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* The Float property* Units of Leng
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A basic knowledge of HTML isrecomme
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CreatingFatContent.com, where Ibuil
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