SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

The Domain Name
Checklist
• EMD? If yes, then be aware that
this will work against you and you’ll
need to de-optimize the site for the
phrase in the domain name.
• Keyword stuffed? There isn’t
much you can do with this other
than move the site to a better
domain. Keyword stuffed domains
look spammy and don’t instill much
confidence in visitors. Unless there
is good reason to keep the domain
(like it still makes good income or
ranks well), I’d consider moving the
site to a better, brandable domain.