SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

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Google knows that YOU arethe original owner; thereforeyou aren’t likely to beoutranked by a thief.2. Your Avatar can show up inthe search results next to yourentry, which can increase yourclick through rate andincreases your authority in theeyes of the searchers. Here isan example of how this looksin Google:
No information found
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An SEO ChecklistA step-by-step plan
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What People are Sayingabout this bo
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"Extremely useful informationfor an
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tested himself. This book is inline
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fitness for any particular purpose.
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ContentsWhat People are Saying abou
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Internal Linking of contentSite Str
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Checklist Point #9 - ContentQuality
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estateCheckpoint 3 - Site Structure
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Why this Book?I’ve already writte
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yourself and try to view yourwebsit
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hundreds or thousands of lowquality
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building) that were previouslytoler
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How to Use this BookI’ve divided
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If you like, you can work your wayt
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Guidelines," which outlinesome of t
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“illicit practices”?Here is a l
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extensively in backlinkingcampaigns
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backlinks. Google don’t even like
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pages”. These are poor qualitypag
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interlink your content if it helps
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We’ll look at some of the otherth
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Checklist Point #1 - TheDomain Name
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Google had finally decided to takea
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• Is the site specifically target
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Any of those phrases turned into an
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However, if I search the Way BackMa
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Notice the main header on the pageu
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Machine website. See if yourdomain
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video:http://www.youtube.com/watch?
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The Domain NameChecklist• EMD? If
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Checklist Point #2 -Web Page Real E
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of the poor user experience onthese
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would the remaining content beseen
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like Twitter, Facebook, Contact,Pri
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in the footer, especially keywordri
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A good test here is to ask a friend
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What if you could use Google’ssea
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rank for.NOTE: Site-wide links can
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Page 91 and 92: navigation menu, but certainlysecti
Page 93 and 94: think in terms of how yournavigatio
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Page 97 and 98: on your server for each of thesecon
Page 99 and 100: content related to those folders. S
Page 101 and 102: big clues about the content. Forexa
Page 103 and 104: 1. Never use a word or phraseas bot
Page 105 and 106: Each of these links goes to another
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Page 109 and 110: 3. For any particular anchortext, m
Page 111 and 112: • If you have a large site, do yo
Page 114 and 115: Checklist Point #4 -CommentsVisitor
Page 116 and 117: so.If you already have a commentfor
Page 118 and 119: go through every singlecomment on y
Page 120 and 121: sole intention of getting a valuabl
Page 122 and 123: disguised.For example, a spammer mi
Page 124 and 125: favorite web hosting company(which
Page 127 and 128: Comments Checklist• Does your web
Page 130 and 131: Checklist Point #5 -Social Presence
Page 132 and 133: You can see how I have this setupon
Page 134 and 135: • Current special offers from you
Page 136 and 137: “Wow, this site must be good”.N
Page 138 and 139: displays how many Twitterfollowers
Page 142 and 143: Do you see how my entry and thatof
Page 145 and 146: Typically, social media sharingbutt
Page 147 and 148: site and grab the button code toinc
Page 149 and 150: leaders in your niche.When you have
Page 151 and 152: Social PresenceChecklist• Does th
Page 154 and 155: Checklist Point #6 -Would you Trust
Page 156: found in a sidebar:
Page 159 and 160: Whichever photo you use, makesure y
Page 161 and 162: This author box is at the end of th
Page 163 and 164: We’ve already talked aboutcomment
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Page 167 and 168: will start to recognize youeverywhe
Page 169 and 170: • No business address or phonenum
Page 171 and 172: Trust Checklist• Does the site ha
Page 173: as well.• Are there unanswered co
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Page 178 and 179: problem. Look at these examples:The
Page 180 and 181: The two pages that would worry mear
Page 182 and 183: Bounce Rate & Time onSite Checklist
Page 185 and 186: Checklist Point #8 -Legal pagesTher
Page 187 and 188: There are “credits” written int
Page 189: • Do you have an outbound linkpol
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“Could the content appear in amag
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there are a number of things to loo
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See how there are 9 results inGoogl
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sides of the story and ALL products
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had used the product, they don’tm
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re-writing it or deleting it, that
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new information.Part (b) is exactly
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multiple articlesDoes information o
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the basis for separate articles.A s
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Do those three articles on babyshow
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phrases.Today, this type of keyword
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the same title.In the past, one of
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am including it as a separate bulle
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What is the point of that list?Does
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Google has gone out of its way tost
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check your on-page SEO. These areke
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article on “Advantages anddisadva
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killers and your page is mostlyabou
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with the topic of your page.• Vis
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websites. If it has, you need toimp
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to remove a lot of fluff, perhaps t
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use them. These should not bekeywor
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Checklist Point #10 -Inbound Link P
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Any site that is seen to beparticip
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site to the same “pre-penalty”r
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hl=en)If you don’t have an accoun
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your site, and how many pages onyou
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I can view the URLs ongreenscapemed
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would try to get removed if my site
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• The URL that links to your site
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http://blog.majesticseo.com/general
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Link schemes include “anylinks in
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Get rid of any links on aresource/p
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fashion using software and/or spunc
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text. If you want to include a link
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• Theme & Widget backlinks.In rec
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pages on your site. All site-wideli
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clean up your backlinks, you canthe
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site-wide links that may needto be
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automated backlink softwareto creat
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Inbound Link ProfileChecklistCheck
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URL or title/headline of the articl
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reason to cross-link the sites,remo
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An example of BadNavigationThis was
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the site was built initially withpa
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“posts” in capital letters, bec
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few content pages.A sitemap should
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An example of Over-OptimizationHave
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This is an extreme example of overo
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Notice that all of the commentswere
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Example of SneakyAffiliate LinksThe
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On this page, the webmaster hadhype
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Instead of contact details for thes
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Example of a badInbound Link Profil
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This is exactly the type of thing t
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The anchor text in the first exampl
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The only point I can think of is th
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Where to go from here“Make sure t
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advice to you is to ignore anyoneth
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Appendix - TheChecklistCheckpoint 1
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Checkpoint 2 - Webpage real estate
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Checkpoint 3 - SiteStructure• Is
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• Is your content organized logic
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sole purpose is to get a backlink t
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• Setup Google Authorship for you
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site?• Is your business address d
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Checkpoint 7 - BounceRates & Time o
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Checkpoint 8 - LegalpagesNot all of
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Checkpoint 9 - ContentQualityLook a
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• If you use affiliate links, do
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than around the interests of thevis
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• Is your content driven bykeywor
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unknowingly perhaps via thecomments
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them.• Are there site-wide links
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Please leave a Reviewon AmazonIf yo
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My Other Kindle BooksSEO 2012 & Bey
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On September 28th 2012, Googlerelea
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around 10 years and have alwaystrie
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Kindle Publishing -Format, Publish
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material on Kindle. You may havebee
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audience for this type of education
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Wordpress ForBeginnersDo you want t
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use screenshots of everything, soth
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(https://www.amazon.co.uk/dp/B009Fo
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Whether you are buildingWordpress s
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* Over 160 screenshots and 20,000wo
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More Information fromDr. Andy Willi
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