SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

your site using contextual links, the
anchor texts MUST be related to the
page you are linking to. The anchor
text must also be fairly self-serving,
not leaving anything to the
imagination as to what the
destination is about. I mean, what
would a visitor think the
destination URL is about if the link
text is “consumer”? What about
“no experience”?
The “consumer” link went to an
article on “mileage credit cards”.
The “no experience” link went to a
page on “credit card debt relief”.
Do these help the visitor? Nope!