SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

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What People are Sayingabout this book"This is the most concise butcomplete guide to useful SEOI've seen anywhere since theGoogle updates." KarlSteppens"Dr. Andy really is anauthority on SEO and I highlyrecommend this book to allwebmasters." DebV"This book was veryinformative and easy tofollow. Many great reminders
Page 2 and 3: An SEO ChecklistA step-by-step plan
Page 6 and 7: and new information I didn'tknow."
Page 8 and 9: penalize my website....... Because
Page 11 and 12: DisclaimerI do not work for Google
Page 13: any format, sold, or used in any wa
Page 16 and 17: Keyword Stuffed DomainsThe Domain N
Page 18 and 19: About Us PageComments enabledDoes t
Page 20 and 21: Real-World Examples of Bad SEOAn ex
Page 22: SEO 2012 & Beyond - SearchEngine Op
Page 25 and 26: been there. Everything is goingreal
Page 27 and 28: don’t. As a result, they are nowe
Page 29 and 30: Google Panda and probably morespeci
Page 31: use on my student’s websites andt
Page 34 and 35: • Checklist Point #7 - Bounce Rat
Page 37 and 38: What does GoogleWant?Before we star
Page 39 and 40: “If you believe that anothersite
Page 41 and 42: • Any trick or “loophole”desi
Page 43 and 44: web page rank in the searchengine.
Page 45 and 46: cloaking is “sneaky redirects”.
Page 47 and 48: where each page is a review of apro
Page 49 and 50: search engine.• ALT tags that act
Page 51: THE SEOCHECKLIST
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domain would bebuyprescriptiondrugs
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prevent them from ranking simplybec
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about other pages on the site?• I
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registered that in the past to take
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That site existed in 2009, and then
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active site?Perhaps Google’s plan
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domain name is keyword stuffing.Let
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different domain. In this video,Mat
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• Has your domain never rankedpro
Page 73 and 74:
email subscription forms. Thegenera
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Look at your page above the fold.I
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Sneaky links in footers,headers or
Page 79 and 80:
Web Page Real EstateChecklist• Re
Page 82 and 83:
Checklist Point #3 -Site StructureI
Page 84 and 85:
An exampleOn one of my websites, I
Page 86 and 87:
If you have an Adsense account,you
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you remove this from your site,even
Page 90 and 91:
The navigation system on your sitec
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you had a travel site and a visitor
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• Dynamic Widgets.(http://wordpre
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therefore doesn’t apply toWordpre
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structure of the folders/directorie
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By organizing your content intologi
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NOTE: If you are using Wordpress,yo
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page within the body of yourcontent
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I’ve circled one hyperlink where
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particular phrase I was targeting.U
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Site Structure Checklist• Is your
Page 112:
content is in the same category orf
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person behind the site and oftenlik
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Most spammers leave commentswith th
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within a very short time of oneanot
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day:While I have no doubt that this
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Another type of comment spam iswher
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1. It is clear from the commentthat
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website.• Make comment links nofo
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ideas for a “bare minimum” soci
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Your Facebook page offers yourvisit
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send a tweet to your Twitteraccount
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social proof on your site. As yours
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As a bare minimum, I’d recommendy
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Do you see how my entry and thatof
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Typically, social media sharingbutt
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site and grab the button code toinc
Page 149 and 150:
leaders in your niche.When you have
Page 151 and 152:
Social PresenceChecklist• Does th
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Checklist Point #6 -Would you Trust
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found in a sidebar:
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Whichever photo you use, makesure y
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This author box is at the end of th
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We’ve already talked aboutcomment
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trust in your niche. It’s somethi
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will start to recognize youeverywhe
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• No business address or phonenum
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Trust Checklist• Does the site ha
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as well.• Are there unanswered co
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one page on your site before exitin
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problem. Look at these examples:The
Page 180 and 181:
The two pages that would worry mear
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Bounce Rate & Time onSite Checklist
Page 185 and 186:
Checklist Point #8 -Legal pagesTher
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There are “credits” written int
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• Do you have an outbound linkpol
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“Could the content appear in amag
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there are a number of things to loo
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See how there are 9 results inGoogl
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sides of the story and ALL products
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had used the product, they don’tm
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re-writing it or deleting it, that
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new information.Part (b) is exactly
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multiple articlesDoes information o
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the basis for separate articles.A s
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Do those three articles on babyshow
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phrases.Today, this type of keyword
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the same title.In the past, one of
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am including it as a separate bulle
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What is the point of that list?Does
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Google has gone out of its way tost
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check your on-page SEO. These areke
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article on “Advantages anddisadva
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killers and your page is mostlyabou
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with the topic of your page.• Vis
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websites. If it has, you need toimp
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to remove a lot of fluff, perhaps t
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use them. These should not bekeywor
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Checklist Point #10 -Inbound Link P
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Any site that is seen to beparticip
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site to the same “pre-penalty”r
Page 244 and 245:
hl=en)If you don’t have an accoun
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your site, and how many pages onyou
Page 249:
I can view the URLs ongreenscapemed
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would try to get removed if my site
Page 254 and 255:
• The URL that links to your site
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http://blog.majesticseo.com/general
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Link schemes include “anylinks in
Page 260 and 261:
Get rid of any links on aresource/p
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fashion using software and/or spunc
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text. If you want to include a link
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• Theme & Widget backlinks.In rec
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pages on your site. All site-wideli
Page 270 and 271:
clean up your backlinks, you canthe
Page 272 and 273:
site-wide links that may needto be
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automated backlink softwareto creat
Page 276 and 277:
Inbound Link ProfileChecklistCheck
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URL or title/headline of the articl
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reason to cross-link the sites,remo
Page 284:
An example of BadNavigationThis was
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the site was built initially withpa
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“posts” in capital letters, bec
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few content pages.A sitemap should
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An example of Over-OptimizationHave
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This is an extreme example of overo
Page 301:
Notice that all of the commentswere
Page 305 and 306:
Example of SneakyAffiliate LinksThe
Page 308:
On this page, the webmaster hadhype
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Instead of contact details for thes
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Example of a badInbound Link Profil
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This is exactly the type of thing t
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The anchor text in the first exampl
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The only point I can think of is th
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Where to go from here“Make sure t
Page 328 and 329:
advice to you is to ignore anyoneth
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Appendix - TheChecklistCheckpoint 1
Page 333 and 334:
Checkpoint 2 - Webpage real estate
Page 335 and 336:
Checkpoint 3 - SiteStructure• Is
Page 337 and 338:
• Is your content organized logic
Page 339 and 340:
sole purpose is to get a backlink t
Page 341 and 342:
• Setup Google Authorship for you
Page 343 and 344:
site?• Is your business address d
Page 345 and 346:
Checkpoint 7 - BounceRates & Time o
Page 347 and 348:
Checkpoint 8 - LegalpagesNot all of
Page 349 and 350:
Checkpoint 9 - ContentQualityLook a
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• If you use affiliate links, do
Page 353 and 354:
than around the interests of thevis
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• Is your content driven bykeywor
Page 357 and 358:
unknowingly perhaps via thecomments
Page 359 and 360:
them.• Are there site-wide links
Page 362 and 363:
Please leave a Reviewon AmazonIf yo
Page 365 and 366:
My Other Kindle BooksSEO 2012 & Bey
Page 367 and 368:
On September 28th 2012, Googlerelea
Page 369 and 370:
around 10 years and have alwaystrie
Page 372 and 373:
Kindle Publishing -Format, Publish
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material on Kindle. You may havebee
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audience for this type of education
Page 379 and 380:
Wordpress ForBeginnersDo you want t
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use screenshots of everything, soth
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(https://www.amazon.co.uk/dp/B009Fo
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Whether you are buildingWordpress s
Page 388 and 389:
* Over 160 screenshots and 20,000wo
Page 391 and 392:
More Information fromDr. Andy Willi
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SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

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