SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

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Google found that exact samesentence /comment on 15 webpages, including Amazon.Could the webmaster have foundthese comments on Amazon andadded them to his website? Ormaybe he paid someone to addcomments and they copied themfrom Amazon?Whatever the answer, this is bad.I checked the other “fake”comments on the webpage andevery one of them was found onnumerous other websites includingAmazon.
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An SEO ChecklistA step-by-step plan
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What People are Sayingabout this bo
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"Extremely useful informationfor an
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tested himself. This book is inline
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fitness for any particular purpose.
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ContentsWhat People are Saying abou
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Internal Linking of contentSite Str
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Checklist Point #9 - ContentQuality
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estateCheckpoint 3 - Site Structure
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Why this Book?I’ve already writte
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yourself and try to view yourwebsit
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hundreds or thousands of lowquality
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building) that were previouslytoler
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How to Use this BookI’ve divided
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If you like, you can work your wayt
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Guidelines," which outlinesome of t
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“illicit practices”?Here is a l
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extensively in backlinkingcampaigns
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backlinks. Google don’t even like
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pages”. These are poor qualitypag
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interlink your content if it helps
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We’ll look at some of the otherth
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Checklist Point #1 - TheDomain Name
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Google had finally decided to takea
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• Is the site specifically target
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Any of those phrases turned into an
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However, if I search the Way BackMa
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Notice the main header on the pageu
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Machine website. See if yourdomain
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video:http://www.youtube.com/watch?
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The Domain NameChecklist• EMD? If
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Checklist Point #2 -Web Page Real E
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of the poor user experience onthese
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would the remaining content beseen
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like Twitter, Facebook, Contact,Pri
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in the footer, especially keywordri
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A good test here is to ask a friend
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What if you could use Google’ssea
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rank for.NOTE: Site-wide links can
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the main navigation menu usuallylin
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navigation menu, but certainlysecti
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think in terms of how yournavigatio
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from a search engine perspective,li
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on your server for each of thesecon
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content related to those folders. S
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big clues about the content. Forexa
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1. Never use a word or phraseas bot
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Each of these links goes to another
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I’d make with internal linking is
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3. For any particular anchortext, m
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• If you have a large site, do yo
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Checklist Point #4 -CommentsVisitor
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so.If you already have a commentfor
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go through every singlecomment on y
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sole intention of getting a valuabl
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disguised.For example, a spammer mi
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favorite web hosting company(which
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Comments Checklist• Does your web
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Checklist Point #5 -Social Presence
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You can see how I have this setupon
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• Current special offers from you
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“Wow, this site must be good”.N
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displays how many Twitterfollowers
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Google knows that YOU arethe origin
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Let’s see how you can give yourvi
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essential list. It could be in thef
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You’ll see at the end of the Twee
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Google obviously monitor Googleplus
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• Setup Google Authorship for you
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a photo of a real person increasesc
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Do you see how Shane looks like are
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is in a resource box at the end ofe
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your site. It also gives you anoppo
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intermediary in the sales process,r
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as you only share qualityinformatio
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If your site is related to health o
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posted.• Bad reviews.• Poorly t
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• Is your business address displa
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Checklist Point #7 -Bounce Rates &
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on-site-bounce-rate-get-the-realnum
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rate, I am happy with this pagebeca
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content is good, maybe it’s just
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• Are visitors spending a long or
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might include things like cookiepol
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Legal Pages ChecklistNot all of the
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Checklist Point #9 -Content Quality
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content that people will wantto boo
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two from your web page and searchfo
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http://ezseonews.com/general/intern
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• Affiliate link disclaimer?If yo
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As you read your content, askyourse
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Fluff rating is a term I use with m
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websites that outsource theirconten
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A sitemap is a great way to checkyo
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This website has an article on“ro
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What about these two pages foundon
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similar reasons. Google hastraditio
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humans.While we are on the topic of
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somewhere. Now press CTRL+A(command
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Google. Therefore, according toGoog
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to see whether:• Links to that pa
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This is always a good check tomake.
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and see which keywords arerelevant
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available in the top 10 of Google?
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Content QualityChecklistLook at eve
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• If you use affiliate links, do
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than around the interests of thevis
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• Is your content driven bykeywor
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schemes”.“Any links intended to
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To put it bluntly, Google don’twa
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deleted/removed.OK, it’s importan
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There is a link at the top of the t
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This page tells me thatgreenscapeme
Page 251 and 252: In this case, it looks like one“a
Page 253 and 254: though there is a free version to g
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Page 257 and 258: how do you evaluate them?Link Schem
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Page 263 and 264: See how the anchor texts within the
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Page 269 and 270: In terms of critiquing/cleaning upy
Page 271 and 272: results using the disavow tool:http
Page 273 and 274: keyword phrases that youwant your s
Page 275 and 276: This type of backlink is VERYbad fo
Page 277 and 278: unknowingly perhaps via thecomments
Page 279 and 280: them.• Are there site-wide links
Page 282: Real-World Examplesof Bad SEOModern
Page 286 and 287: There are 4 sections to thisnavigat
Page 288 and 289: Does it help the visitor?If this si
Page 290 and 291: The sitemap only has 9 entries, and
Page 292: the pages in the sidebar menu(Pages
Page 296 and 297: The webmaster was clearly trying to
Page 299: Example of FakeCommentsHere are the
Page 305 and 306: Example of SneakyAffiliate LinksThe
Page 308: On this page, the webmaster hadhype
Page 313 and 314: Instead of contact details for thes
Page 316 and 317: Example of a badInbound Link Profil
Page 318: This is exactly the type of thing t
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Page 323 and 324: The only point I can think of is th
Page 326 and 327: Where to go from here“Make sure t
Page 328 and 329: advice to you is to ignore anyoneth
Page 331 and 332: Appendix - TheChecklistCheckpoint 1
Page 333 and 334: Checkpoint 2 - Webpage real estate
Page 335 and 336: Checkpoint 3 - SiteStructure• Is
Page 337 and 338: • Is your content organized logic
Page 339 and 340: sole purpose is to get a backlink t
Page 341 and 342: • Setup Google Authorship for you
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Page 345 and 346: Checkpoint 7 - BounceRates & Time o
Page 347 and 348: Checkpoint 8 - LegalpagesNot all of
Page 349 and 350: Checkpoint 9 - ContentQualityLook a
Page 351 and 352: • If you use affiliate links, do
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than around the interests of thevis
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• Is your content driven bykeywor
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unknowingly perhaps via thecomments
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them.• Are there site-wide links
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Please leave a Reviewon AmazonIf yo
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My Other Kindle BooksSEO 2012 & Bey
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On September 28th 2012, Googlerelea
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around 10 years and have alwaystrie
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Kindle Publishing -Format, Publish
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material on Kindle. You may havebee
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audience for this type of education
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Wordpress ForBeginnersDo you want t
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use screenshots of everything, soth
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(https://www.amazon.co.uk/dp/B009Fo
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Whether you are buildingWordpress s
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* Over 160 screenshots and 20,000wo
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More Information fromDr. Andy Willi
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