SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

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About Us PageComments enabledDoes the site pretend to be amerchant?Is the Site/Webmaster aRecognized authority?Other reasons people don’t trustyour website?Trust ChecklistChecklist Point #7 – BounceRates & Time on SiteBounce Rate & Time on SiteChecklistChecklist Point #8 – Legal pagesLegal Pages Checklist
Checklist Point #9 – ContentQualityContent Quality ChecklistChecklist Point #10 – InboundLink ProfilesFinding Backlinks to yourWebsiteGoogle Webmaster ToolsSEO SpyglassAhrefsMajestic SEOLink SchemesOther Specific thing to look outfor in your backlink profileInbound Link Profile Checklist
Page 2 and 3: An SEO ChecklistA step-by-step plan
Page 5 and 6: What People are Sayingabout this bo
Page 7 and 8: "Extremely useful informationfor an
Page 9: tested himself. This book is inline
Page 12 and 13: fitness for any particular purpose.
Page 15 and 16: ContentsWhat People are Saying abou
Page 17: Internal Linking of contentSite Str
Page 21 and 22: estateCheckpoint 3 - Site Structure
Page 24 and 25: Why this Book?I’ve already writte
Page 26 and 27: yourself and try to view yourwebsit
Page 28 and 29: hundreds or thousands of lowquality
Page 30 and 31: building) that were previouslytoler
Page 33 and 34: How to Use this BookI’ve divided
Page 35: If you like, you can work your wayt
Page 38 and 39: Guidelines," which outlinesome of t
Page 40 and 41: “illicit practices”?Here is a l
Page 42 and 43: extensively in backlinkingcampaigns
Page 44 and 45: backlinks. Google don’t even like
Page 46 and 47: pages”. These are poor qualitypag
Page 48 and 49: interlink your content if it helps
Page 50 and 51: We’ll look at some of the otherth
Page 53 and 54: Checklist Point #1 - TheDomain Name
Page 55 and 56: Google had finally decided to takea
Page 57 and 58: • Is the site specifically target
Page 59 and 60: Any of those phrases turned into an
Page 61 and 62: However, if I search the Way BackMa
Page 63 and 64: Notice the main header on the pageu
Page 65 and 66: Machine website. See if yourdomain
Page 67 and 68: video:http://www.youtube.com/watch?
Page 69 and 70:
The Domain NameChecklist• EMD? If
Page 72 and 73:
Checklist Point #2 -Web Page Real E
Page 74 and 75:
of the poor user experience onthese
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would the remaining content beseen
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like Twitter, Facebook, Contact,Pri
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in the footer, especially keywordri
Page 83 and 84:
A good test here is to ask a friend
Page 85 and 86:
What if you could use Google’ssea
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rank for.NOTE: Site-wide links can
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the main navigation menu usuallylin
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navigation menu, but certainlysecti
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think in terms of how yournavigatio
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from a search engine perspective,li
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on your server for each of thesecon
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content related to those folders. S
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big clues about the content. Forexa
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1. Never use a word or phraseas bot
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Each of these links goes to another
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I’d make with internal linking is
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3. For any particular anchortext, m
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• If you have a large site, do yo
Page 114 and 115:
Checklist Point #4 -CommentsVisitor
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so.If you already have a commentfor
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go through every singlecomment on y
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sole intention of getting a valuabl
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disguised.For example, a spammer mi
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favorite web hosting company(which
Page 127 and 128:
Comments Checklist• Does your web
Page 130 and 131:
Checklist Point #5 -Social Presence
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You can see how I have this setupon
Page 134 and 135:
• Current special offers from you
Page 136 and 137:
“Wow, this site must be good”.N
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displays how many Twitterfollowers
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Google knows that YOU arethe origin
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Let’s see how you can give yourvi
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essential list. It could be in thef
Page 148 and 149:
You’ll see at the end of the Twee
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Google obviously monitor Googleplus
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• Setup Google Authorship for you
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a photo of a real person increasesc
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Do you see how Shane looks like are
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is in a resource box at the end ofe
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your site. It also gives you anoppo
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intermediary in the sales process,r
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as you only share qualityinformatio
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If your site is related to health o
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posted.• Bad reviews.• Poorly t
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• Is your business address displa
Page 175 and 176:
Checklist Point #7 -Bounce Rates &
Page 177 and 178:
on-site-bounce-rate-get-the-realnum
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rate, I am happy with this pagebeca
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content is good, maybe it’s just
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• Are visitors spending a long or
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might include things like cookiepol
Page 188 and 189:
Legal Pages ChecklistNot all of the
Page 191 and 192:
Checklist Point #9 -Content Quality
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content that people will wantto boo
Page 195:
two from your web page and searchfo
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http://ezseonews.com/general/intern
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• Affiliate link disclaimer?If yo
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As you read your content, askyourse
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Fluff rating is a term I use with m
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websites that outsource theirconten
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A sitemap is a great way to checkyo
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This website has an article on“ro
Page 212 and 213:
What about these two pages foundon
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similar reasons. Google hastraditio
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humans.While we are on the topic of
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somewhere. Now press CTRL+A(command
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Google. Therefore, according toGoog
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to see whether:• Links to that pa
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This is always a good check tomake.
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and see which keywords arerelevant
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available in the top 10 of Google?
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Content QualityChecklistLook at eve
Page 232 and 233:
• If you use affiliate links, do
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than around the interests of thevis
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• Is your content driven bykeywor
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schemes”.“Any links intended to
Page 241 and 242:
To put it bluntly, Google don’twa
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deleted/removed.OK, it’s importan
Page 245 and 246:
There is a link at the top of the t
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This page tells me thatgreenscapeme
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In this case, it looks like one“a
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though there is a free version to g
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This site is a popular one, for goo
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how do you evaluate them?Link Schem
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could pay for a backlink in anynumb
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section of their website. Whenpeopl
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See how the anchor texts within the
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services, you won’t be able to ge
Page 267 and 268:
Wordpress site that usually lists
Page 269 and 270:
In terms of critiquing/cleaning upy
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results using the disavow tool:http
Page 273 and 274:
keyword phrases that youwant your s
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This type of backlink is VERYbad fo
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unknowingly perhaps via thecomments
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them.• Are there site-wide links
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Real-World Examplesof Bad SEOModern
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There are 4 sections to thisnavigat
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Does it help the visitor?If this si
Page 290 and 291:
The sitemap only has 9 entries, and
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the pages in the sidebar menu(Pages
Page 296 and 297:
The webmaster was clearly trying to
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Example of FakeCommentsHere are the
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Google found that exact samesentenc
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clearly is not a good idea. As I wa
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An example of how NOTto create a co
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Incidentally, the same website also
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There are links fromPR1, PR2 andPR3
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Example of bad internallinkingInter
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your site using contextual links, t
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One final example on this site isth
Page 327 and 328:
and not automated tools to do yourS
Page 329:
have largely been removed, and that
Page 332 and 333:
(like it still makes good income or
Page 334 and 335:
in the footer, especially keywordri
Page 336 and 337:
most potentially damaging.• If yo
Page 338 and 339:
Checkpoint 4 -Comments• Does your
Page 340 and 341:
Checkpoint 5 - Socialpresence• Do
Page 342 and 343:
Checkpoint 6 - Wouldyou Trust this
Page 344 and 345:
grammatical errors. Check yournavig
Page 346 and 347:
• Are visitors spending a long or
Page 348 and 349:
• Do you have an email policy pag
Page 350 and 351:
websites. If it has, you need toimp
Page 352 and 353:
to remove a lot of fluff, perhaps t
Page 354 and 355:
use them. These should not bekeywor
Page 356 and 357:
Checkpoint 10 -Inbound link profile
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URL or title/headline of the articl
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reason to cross-link the sites,remo
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Andy Williams
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the Panda update. Panda wasdesigned
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October).Whereas Panda seems to pen
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Amazon UK(https://www.amazon.co.uk/
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in our history, an opportunity iskn
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book, I published my first Kindlebo
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specifically need to know.I see eno
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Building a website was once thedoma
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step of your journey in great detai
Page 385 and 386:
CSS for BeginnersLearn CSSwithdetai
Page 387 and 388:
* The Float property* Units of Leng
Page 389:
A basic knowledge of HTML isrecomme
Page 392:
CreatingFatContent.com, where Ibuil
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SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

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