SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

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Fluff rating is a term I use with mystudents.Looking at thehttp://www.thefreedictionary.com/flfluff is defined as:Something of littlesubstance orconsequence, especially:a. Light or superficialentertainment: The movie wasjust another bit of fluff fromHollywood.b. Inflated or paddedmaterial: The report wasmostly fluff, with little
new information.Part (b) is exactly what I amreferring to - an article that goes onand on but doesn’t really sayanything.Webmasters have typically tried toincrease the length of their contentbecause they think that longercontent ranks better. This meansthat an article that could be coveredin just 400 words in a quality articleis stretched out to 600 words - 200of which are fluff, and only there toraise the word count.Fluffy content is often found on
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An SEO ChecklistA step-by-step plan
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What People are Sayingabout this bo
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"Extremely useful informationfor an
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tested himself. This book is inline
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fitness for any particular purpose.
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ContentsWhat People are Saying abou
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Internal Linking of contentSite Str
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Checklist Point #9 - ContentQuality
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estateCheckpoint 3 - Site Structure
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Why this Book?I’ve already writte
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yourself and try to view yourwebsit
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hundreds or thousands of lowquality
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building) that were previouslytoler
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How to Use this BookI’ve divided
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If you like, you can work your wayt
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Guidelines," which outlinesome of t
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“illicit practices”?Here is a l
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extensively in backlinkingcampaigns
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backlinks. Google don’t even like
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pages”. These are poor qualitypag
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interlink your content if it helps
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We’ll look at some of the otherth
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Checklist Point #1 - TheDomain Name
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Google had finally decided to takea
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• Is the site specifically target
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Any of those phrases turned into an
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However, if I search the Way BackMa
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Notice the main header on the pageu
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Machine website. See if yourdomain
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video:http://www.youtube.com/watch?
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The Domain NameChecklist• EMD? If
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Checklist Point #2 -Web Page Real E
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of the poor user experience onthese
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would the remaining content beseen
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like Twitter, Facebook, Contact,Pri
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in the footer, especially keywordri
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A good test here is to ask a friend
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What if you could use Google’ssea
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rank for.NOTE: Site-wide links can
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the main navigation menu usuallylin
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navigation menu, but certainlysecti
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think in terms of how yournavigatio
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from a search engine perspective,li
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on your server for each of thesecon
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content related to those folders. S
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big clues about the content. Forexa
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1. Never use a word or phraseas bot
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Each of these links goes to another
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I’d make with internal linking is
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3. For any particular anchortext, m
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• If you have a large site, do yo
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Checklist Point #4 -CommentsVisitor
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so.If you already have a commentfor
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go through every singlecomment on y
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sole intention of getting a valuabl
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disguised.For example, a spammer mi
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favorite web hosting company(which
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Comments Checklist• Does your web
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Checklist Point #5 -Social Presence
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You can see how I have this setupon
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• Current special offers from you
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“Wow, this site must be good”.N
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displays how many Twitterfollowers
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Google knows that YOU arethe origin
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Let’s see how you can give yourvi
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essential list. It could be in thef
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You’ll see at the end of the Twee
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Google obviously monitor Googleplus
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• Setup Google Authorship for you
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Page 158 and 159: Do you see how Shane looks like are
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Page 168 and 169: If your site is related to health o
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Page 172 and 173: • Is your business address displa
Page 175 and 176: Checklist Point #7 -Bounce Rates &
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Page 188 and 189: Legal Pages ChecklistNot all of the
Page 191 and 192: Checklist Point #9 -Content Quality
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Page 200 and 201: • Affiliate link disclaimer?If yo
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Page 206 and 207: websites that outsource theirconten
Page 208 and 209: A sitemap is a great way to checkyo
Page 210 and 211: This website has an article on“ro
Page 212 and 213: What about these two pages foundon
Page 214 and 215: similar reasons. Google hastraditio
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Page 230 and 231: Content QualityChecklistLook at eve
Page 232 and 233: • If you use affiliate links, do
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Page 241 and 242: To put it bluntly, Google don’twa
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Page 245 and 246: There is a link at the top of the t
Page 248 and 249: This page tells me thatgreenscapeme
Page 251 and 252: In this case, it looks like one“a
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This site is a popular one, for goo
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how do you evaluate them?Link Schem
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could pay for a backlink in anynumb
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section of their website. Whenpeopl
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See how the anchor texts within the
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services, you won’t be able to ge
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Wordpress site that usually lists
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In terms of critiquing/cleaning upy
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results using the disavow tool:http
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keyword phrases that youwant your s
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This type of backlink is VERYbad fo
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unknowingly perhaps via thecomments
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them.• Are there site-wide links
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Real-World Examplesof Bad SEOModern
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There are 4 sections to thisnavigat
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Does it help the visitor?If this si
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The sitemap only has 9 entries, and
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the pages in the sidebar menu(Pages
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The webmaster was clearly trying to
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Example of FakeCommentsHere are the
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Google found that exact samesentenc
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clearly is not a good idea. As I wa
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An example of how NOTto create a co
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Incidentally, the same website also
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There are links fromPR1, PR2 andPR3
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Example of bad internallinkingInter
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your site using contextual links, t
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One final example on this site isth
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and not automated tools to do yourS
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have largely been removed, and that
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(like it still makes good income or
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in the footer, especially keywordri
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most potentially damaging.• If yo
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Checkpoint 4 -Comments• Does your
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Checkpoint 5 - Socialpresence• Do
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Checkpoint 6 - Wouldyou Trust this
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grammatical errors. Check yournavig
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• Are visitors spending a long or
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• Do you have an email policy pag
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websites. If it has, you need toimp
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to remove a lot of fluff, perhaps t
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use them. These should not bekeywor
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Checkpoint 10 -Inbound link profile
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URL or title/headline of the articl
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reason to cross-link the sites,remo
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Andy Williams
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the Panda update. Panda wasdesigned
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October).Whereas Panda seems to pen
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Amazon UK(https://www.amazon.co.uk/
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in our history, an opportunity iskn
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book, I published my first Kindlebo
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specifically need to know.I see eno
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Building a website was once thedoma
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step of your journey in great detai
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CSS for BeginnersLearn CSSwithdetai
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* The Float property* Units of Leng
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A basic knowledge of HTML isrecomme
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CreatingFatContent.com, where Ibuil
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