SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

pages on your site. All site-wide
links with keyword rich anchor text
need to be looked at, and changed.
As you can see, link building has
just become a lot more difficult. If
you listen to Google, they’ll just tell
you to write great content and the
links will come naturally. It’s really
not that simple because
webmasters are not so generous
about linking out to other websites.
We therefore do need to find ways
to get backlinks that at least appear
to be more natural. My companion
book “SEO 2013 & Beyond” has
ideas for these (see appendix at the
back for details of my other books).