SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

If you like, you can work your way
through the book, checking off each
point as you go. However, you
might like to read the whole book
first and then take action once you
understand all of the areas that
need your attention.
To make things easier for you, at
the end of the book, I’ve compiled a
master checklist that includes all of
the checkpoints mentioned
throughout the book.
OK, let’s start off by looking at what
Google actually want.