SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

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to see whether:• Links to that page are using thatphrase as anchor text?• Is that phrase also in key areas ofyour web page, like title, H1 header,opening paragraph, ALT tag, imagetitle tags, bolded, italic etc.As a general rule, SEO shouldbe “invisible”.I don’t mean that there is none.Just that what there is should bediscrete and not obvious and inyour-face.There are Wordpress pluginsavailable that are designed to help
check your on-page SEO. These arekeyword driven checks and I thinkthey are a bad idea. Content shouldnot be keyword driven, it should bevisitor driven.If you have been using an SEOplugin that checks for placement ofkeywords in an article, I’drecommend using it to de-optimizeyour articles (removing phrasesfrom places they really don’t needto be) and once done, delete theplugin.• Is your content driven bykeywords, or by what thevisitors want?
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An SEO ChecklistA step-by-step plan
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What People are Sayingabout this bo
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"Extremely useful informationfor an
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tested himself. This book is inline
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fitness for any particular purpose.
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ContentsWhat People are Saying abou
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Internal Linking of contentSite Str
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Checklist Point #9 - ContentQuality
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estateCheckpoint 3 - Site Structure
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Why this Book?I’ve already writte
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yourself and try to view yourwebsit
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hundreds or thousands of lowquality
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building) that were previouslytoler
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How to Use this BookI’ve divided
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If you like, you can work your wayt
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Guidelines," which outlinesome of t
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“illicit practices”?Here is a l
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extensively in backlinkingcampaigns
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backlinks. Google don’t even like
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pages”. These are poor qualitypag
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interlink your content if it helps
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We’ll look at some of the otherth
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Checklist Point #1 - TheDomain Name
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Google had finally decided to takea
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• Is the site specifically target
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Any of those phrases turned into an
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However, if I search the Way BackMa
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Notice the main header on the pageu
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Machine website. See if yourdomain
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video:http://www.youtube.com/watch?
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The Domain NameChecklist• EMD? If
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Checklist Point #2 -Web Page Real E
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of the poor user experience onthese
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would the remaining content beseen
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like Twitter, Facebook, Contact,Pri
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in the footer, especially keywordri
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A good test here is to ask a friend
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What if you could use Google’ssea
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rank for.NOTE: Site-wide links can
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the main navigation menu usuallylin
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navigation menu, but certainlysecti
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think in terms of how yournavigatio
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from a search engine perspective,li
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on your server for each of thesecon
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content related to those folders. S
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big clues about the content. Forexa
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1. Never use a word or phraseas bot
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Each of these links goes to another
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I’d make with internal linking is
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3. For any particular anchortext, m
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• If you have a large site, do yo
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Checklist Point #4 -CommentsVisitor
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so.If you already have a commentfor
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go through every singlecomment on y
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sole intention of getting a valuabl
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disguised.For example, a spammer mi
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favorite web hosting company(which
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Comments Checklist• Does your web
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Checklist Point #5 -Social Presence
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You can see how I have this setupon
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• Current special offers from you
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“Wow, this site must be good”.N
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displays how many Twitterfollowers
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Google knows that YOU arethe origin
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Let’s see how you can give yourvi
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essential list. It could be in thef
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You’ll see at the end of the Twee
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Google obviously monitor Googleplus
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• Setup Google Authorship for you
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a photo of a real person increasesc
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Do you see how Shane looks like are
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is in a resource box at the end ofe
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your site. It also gives you anoppo
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intermediary in the sales process,r
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as you only share qualityinformatio
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If your site is related to health o
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posted.• Bad reviews.• Poorly t
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Page 175 and 176: Checklist Point #7 -Bounce Rates &
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Page 186 and 187: might include things like cookiepol
Page 188 and 189: Legal Pages ChecklistNot all of the
Page 191 and 192: Checklist Point #9 -Content Quality
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Page 200 and 201: • Affiliate link disclaimer?If yo
Page 202 and 203: As you read your content, askyourse
Page 204 and 205: Fluff rating is a term I use with m
Page 206 and 207: websites that outsource theirconten
Page 208 and 209: A sitemap is a great way to checkyo
Page 210 and 211: This website has an article on“ro
Page 212 and 213: What about these two pages foundon
Page 214 and 215: similar reasons. Google hastraditio
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Page 230 and 231: Content QualityChecklistLook at eve
Page 232 and 233: • If you use affiliate links, do
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Page 241 and 242: To put it bluntly, Google don’twa
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Page 245 and 246: There is a link at the top of the t
Page 248 and 249: This page tells me thatgreenscapeme
Page 251 and 252: In this case, it looks like one“a
Page 253 and 254: though there is a free version to g
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Page 257 and 258: how do you evaluate them?Link Schem
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Page 261 and 262: section of their website. Whenpeopl
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Page 269 and 270: In terms of critiquing/cleaning upy
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keyword phrases that youwant your s
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This type of backlink is VERYbad fo
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unknowingly perhaps via thecomments
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them.• Are there site-wide links
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Real-World Examplesof Bad SEOModern
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There are 4 sections to thisnavigat
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Does it help the visitor?If this si
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The sitemap only has 9 entries, and
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the pages in the sidebar menu(Pages
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The webmaster was clearly trying to
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Example of FakeCommentsHere are the
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Google found that exact samesentenc
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clearly is not a good idea. As I wa
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An example of how NOTto create a co
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Incidentally, the same website also
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There are links fromPR1, PR2 andPR3
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Example of bad internallinkingInter
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your site using contextual links, t
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One final example on this site isth
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and not automated tools to do yourS
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have largely been removed, and that
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(like it still makes good income or
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in the footer, especially keywordri
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most potentially damaging.• If yo
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Checkpoint 4 -Comments• Does your
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Checkpoint 5 - Socialpresence• Do
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Checkpoint 6 - Wouldyou Trust this
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grammatical errors. Check yournavig
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• Are visitors spending a long or
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• Do you have an email policy pag
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websites. If it has, you need toimp
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to remove a lot of fluff, perhaps t
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use them. These should not bekeywor
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Checkpoint 10 -Inbound link profile
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URL or title/headline of the articl
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reason to cross-link the sites,remo
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Andy Williams
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the Panda update. Panda wasdesigned
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October).Whereas Panda seems to pen
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Amazon UK(https://www.amazon.co.uk/
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in our history, an opportunity iskn
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book, I published my first Kindlebo
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specifically need to know.I see eno
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Building a website was once thedoma
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step of your journey in great detai
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CSS for BeginnersLearn CSSwithdetai
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* The Float property* Units of Leng
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A basic knowledge of HTML isrecomme
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CreatingFatContent.com, where Ibuil
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