SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

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Building a website was once thedomain of computer geeks. Notanymore. Wordpress makes itpossible for anyone to create andrun a professional looking websiteWhile Wordpress is an amazingtool, the truth is it does have a steeplearning curve, even if you havebuilt websites before. Therefore, thegoal of this book is to take anyone,even a complete beginner and getthem building a professionallooking website. I'll hold your hand,step-by-step, all the way.As I was planning this book, I madeone decision early on. I wanted to
use screenshots of everything, sothe reader wasn't left looking forsomething on their screen that Iwas describing in text. This bookhas screenshots. I haven't countedthem all, but it must be close to300. These screenshots will helpyou find the things I am talkingabout. They'll help you check yoursettings and options against thescreenshot of mine. You look,compare and move on to the nextsection.With so many screenshots, you maybe worried that the text might be alittle on the skimpy side. No need toworry there. I have described every
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An SEO ChecklistA step-by-step plan
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What People are Sayingabout this bo
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"Extremely useful informationfor an
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tested himself. This book is inline
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fitness for any particular purpose.
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ContentsWhat People are Saying abou
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Internal Linking of contentSite Str
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Checklist Point #9 - ContentQuality
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estateCheckpoint 3 - Site Structure
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Why this Book?I’ve already writte
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yourself and try to view yourwebsit
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hundreds or thousands of lowquality
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building) that were previouslytoler
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How to Use this BookI’ve divided
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If you like, you can work your wayt
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Guidelines," which outlinesome of t
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“illicit practices”?Here is a l
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extensively in backlinkingcampaigns
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backlinks. Google don’t even like
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pages”. These are poor qualitypag
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interlink your content if it helps
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We’ll look at some of the otherth
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Checklist Point #1 - TheDomain Name
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Google had finally decided to takea
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• Is the site specifically target
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Any of those phrases turned into an
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However, if I search the Way BackMa
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Notice the main header on the pageu
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Machine website. See if yourdomain
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video:http://www.youtube.com/watch?
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The Domain NameChecklist• EMD? If
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Checklist Point #2 -Web Page Real E
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of the poor user experience onthese
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would the remaining content beseen
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like Twitter, Facebook, Contact,Pri
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in the footer, especially keywordri
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A good test here is to ask a friend
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What if you could use Google’ssea
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rank for.NOTE: Site-wide links can
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the main navigation menu usuallylin
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navigation menu, but certainlysecti
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think in terms of how yournavigatio
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from a search engine perspective,li
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on your server for each of thesecon
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content related to those folders. S
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big clues about the content. Forexa
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1. Never use a word or phraseas bot
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Each of these links goes to another
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I’d make with internal linking is
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3. For any particular anchortext, m
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• If you have a large site, do yo
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Checklist Point #4 -CommentsVisitor
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so.If you already have a commentfor
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go through every singlecomment on y
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sole intention of getting a valuabl
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disguised.For example, a spammer mi
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favorite web hosting company(which
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Comments Checklist• Does your web
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Checklist Point #5 -Social Presence
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You can see how I have this setupon
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• Current special offers from you
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“Wow, this site must be good”.N
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displays how many Twitterfollowers
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Google knows that YOU arethe origin
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Let’s see how you can give yourvi
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essential list. It could be in thef
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You’ll see at the end of the Twee
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Google obviously monitor Googleplus
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• Setup Google Authorship for you
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a photo of a real person increasesc
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Do you see how Shane looks like are
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is in a resource box at the end ofe
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your site. It also gives you anoppo
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intermediary in the sales process,r
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as you only share qualityinformatio
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If your site is related to health o
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posted.• Bad reviews.• Poorly t
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• Is your business address displa
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Checklist Point #7 -Bounce Rates &
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on-site-bounce-rate-get-the-realnum
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rate, I am happy with this pagebeca
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content is good, maybe it’s just
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• Are visitors spending a long or
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might include things like cookiepol
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Legal Pages ChecklistNot all of the
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Checklist Point #9 -Content Quality
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content that people will wantto boo
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two from your web page and searchfo
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http://ezseonews.com/general/intern
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• Affiliate link disclaimer?If yo
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As you read your content, askyourse
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Fluff rating is a term I use with m
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websites that outsource theirconten
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A sitemap is a great way to checkyo
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This website has an article on“ro
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What about these two pages foundon
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similar reasons. Google hastraditio
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humans.While we are on the topic of
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somewhere. Now press CTRL+A(command
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Google. Therefore, according toGoog
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to see whether:• Links to that pa
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This is always a good check tomake.
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and see which keywords arerelevant
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available in the top 10 of Google?
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Content QualityChecklistLook at eve
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• If you use affiliate links, do
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than around the interests of thevis
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• Is your content driven bykeywor
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schemes”.“Any links intended to
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To put it bluntly, Google don’twa
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deleted/removed.OK, it’s importan
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There is a link at the top of the t
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This page tells me thatgreenscapeme
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In this case, it looks like one“a
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though there is a free version to g
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This site is a popular one, for goo
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how do you evaluate them?Link Schem
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could pay for a backlink in anynumb
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section of their website. Whenpeopl
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See how the anchor texts within the
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services, you won’t be able to ge
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Wordpress site that usually lists
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In terms of critiquing/cleaning upy
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results using the disavow tool:http
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keyword phrases that youwant your s
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This type of backlink is VERYbad fo
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unknowingly perhaps via thecomments
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them.• Are there site-wide links
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Real-World Examplesof Bad SEOModern
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There are 4 sections to thisnavigat
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Does it help the visitor?If this si
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The sitemap only has 9 entries, and
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the pages in the sidebar menu(Pages
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The webmaster was clearly trying to
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Example of FakeCommentsHere are the
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Google found that exact samesentenc
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clearly is not a good idea. As I wa
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An example of how NOTto create a co
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Incidentally, the same website also
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There are links fromPR1, PR2 andPR3
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Example of bad internallinkingInter
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your site using contextual links, t
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One final example on this site isth
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and not automated tools to do yourS
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Page 334 and 335: in the footer, especially keywordri
Page 336 and 337: most potentially damaging.• If yo
Page 338 and 339: Checkpoint 4 -Comments• Does your
Page 340 and 341: Checkpoint 5 - Socialpresence• Do
Page 342 and 343: Checkpoint 6 - Wouldyou Trust this
Page 344 and 345: grammatical errors. Check yournavig
Page 346 and 347: • Are visitors spending a long or
Page 348 and 349: • Do you have an email policy pag
Page 350 and 351: websites. If it has, you need toimp
Page 352 and 353: to remove a lot of fluff, perhaps t
Page 354 and 355: use them. These should not bekeywor
Page 356 and 357: Checkpoint 10 -Inbound link profile
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Page 360: reason to cross-link the sites,remo
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Page 366 and 367: the Panda update. Panda wasdesigned
Page 368 and 369: October).Whereas Panda seems to pen
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Page 373 and 374: in our history, an opportunity iskn
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Page 377: specifically need to know.I see eno
Page 382 and 383: step of your journey in great detai
Page 385 and 386: CSS for BeginnersLearn CSSwithdetai
Page 387 and 388: * The Float property* Units of Leng
Page 389: A basic knowledge of HTML isrecomme
Page 392: CreatingFatContent.com, where Ibuil
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