SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

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hundreds or thousands of lowquality links in a short space oftime? The answer is simple. At thetime, Google tolerated this behaviorand even rewarded it. When yousee your competitor building allthese links and jumping ahead ofyou in the search engine results, it’sonly natural that you want to do thesame to get your rankings back,right? I mean Google is rewardingthat behavior with better rankings,so it must be OK.As long as Google openly toleratedthis type of link-building, it wouldcontinue, and Google knew that.
Google Panda and probably morespecifically Google Penguinchanged all this. Google went frombeing a very tolerant search engine,to zero tolerance.For as long as I can remember,Google has published WebmasterGuidelines to tell us what theyconsider acceptable and what isnot. Before Panda and Penguin,these were simply that –guidelines that we could choose toignore. With the arrival of Pandaand Penguin, these guidelinesbecame rules.All of the “illicit” activities (like link
Page 2 and 3: An SEO ChecklistA step-by-step plan
Page 5 and 6: What People are Sayingabout this bo
Page 7 and 8: "Extremely useful informationfor an
Page 9: tested himself. This book is inline
Page 12 and 13: fitness for any particular purpose.
Page 15 and 16: ContentsWhat People are Saying abou
Page 17 and 18: Internal Linking of contentSite Str
Page 19 and 20: Checklist Point #9 - ContentQuality
Page 21 and 22: estateCheckpoint 3 - Site Structure
Page 24 and 25: Why this Book?I’ve already writte
Page 26 and 27: yourself and try to view yourwebsit
Page 30 and 31: building) that were previouslytoler
Page 33 and 34: How to Use this BookI’ve divided
Page 35: If you like, you can work your wayt
Page 38 and 39: Guidelines," which outlinesome of t
Page 40 and 41: “illicit practices”?Here is a l
Page 42 and 43: extensively in backlinkingcampaigns
Page 44 and 45: backlinks. Google don’t even like
Page 46 and 47: pages”. These are poor qualitypag
Page 48 and 49: interlink your content if it helps
Page 50 and 51: We’ll look at some of the otherth
Page 53 and 54: Checklist Point #1 - TheDomain Name
Page 55 and 56: Google had finally decided to takea
Page 57 and 58: • Is the site specifically target
Page 59 and 60: Any of those phrases turned into an
Page 61 and 62: However, if I search the Way BackMa
Page 63 and 64: Notice the main header on the pageu
Page 65 and 66: Machine website. See if yourdomain
Page 67 and 68: video:http://www.youtube.com/watch?
Page 69 and 70: The Domain NameChecklist• EMD? If
Page 72 and 73: Checklist Point #2 -Web Page Real E
Page 74 and 75: of the poor user experience onthese
Page 76 and 77: would the remaining content beseen
Page 78 and 79:
like Twitter, Facebook, Contact,Pri
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in the footer, especially keywordri
Page 83 and 84:
A good test here is to ask a friend
Page 85 and 86:
What if you could use Google’ssea
Page 87 and 88:
rank for.NOTE: Site-wide links can
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the main navigation menu usuallylin
Page 91 and 92:
navigation menu, but certainlysecti
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think in terms of how yournavigatio
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from a search engine perspective,li
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on your server for each of thesecon
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content related to those folders. S
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big clues about the content. Forexa
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1. Never use a word or phraseas bot
Page 105 and 106:
Each of these links goes to another
Page 107 and 108:
I’d make with internal linking is
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3. For any particular anchortext, m
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• If you have a large site, do yo
Page 114 and 115:
Checklist Point #4 -CommentsVisitor
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so.If you already have a commentfor
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go through every singlecomment on y
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sole intention of getting a valuabl
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disguised.For example, a spammer mi
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favorite web hosting company(which
Page 127 and 128:
Comments Checklist• Does your web
Page 130 and 131:
Checklist Point #5 -Social Presence
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You can see how I have this setupon
Page 134 and 135:
• Current special offers from you
Page 136 and 137:
“Wow, this site must be good”.N
Page 138 and 139:
displays how many Twitterfollowers
Page 140:
Google knows that YOU arethe origin
Page 143:
Let’s see how you can give yourvi
Page 146 and 147:
essential list. It could be in thef
Page 148 and 149:
You’ll see at the end of the Twee
Page 150 and 151:
Google obviously monitor Googleplus
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• Setup Google Authorship for you
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a photo of a real person increasesc
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Do you see how Shane looks like are
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is in a resource box at the end ofe
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your site. It also gives you anoppo
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intermediary in the sales process,r
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as you only share qualityinformatio
Page 168 and 169:
If your site is related to health o
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posted.• Bad reviews.• Poorly t
Page 172 and 173:
• Is your business address displa
Page 175 and 176:
Checklist Point #7 -Bounce Rates &
Page 177 and 178:
on-site-bounce-rate-get-the-realnum
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rate, I am happy with this pagebeca
Page 181 and 182:
content is good, maybe it’s just
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• Are visitors spending a long or
Page 186 and 187:
might include things like cookiepol
Page 188 and 189:
Legal Pages ChecklistNot all of the
Page 191 and 192:
Checklist Point #9 -Content Quality
Page 193 and 194:
content that people will wantto boo
Page 195:
two from your web page and searchfo
Page 198 and 199:
http://ezseonews.com/general/intern
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• Affiliate link disclaimer?If yo
Page 202 and 203:
As you read your content, askyourse
Page 204 and 205:
Fluff rating is a term I use with m
Page 206 and 207:
websites that outsource theirconten
Page 208 and 209:
A sitemap is a great way to checkyo
Page 210 and 211:
This website has an article on“ro
Page 212 and 213:
What about these two pages foundon
Page 214 and 215:
similar reasons. Google hastraditio
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humans.While we are on the topic of
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somewhere. Now press CTRL+A(command
Page 220 and 221:
Google. Therefore, according toGoog
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to see whether:• Links to that pa
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This is always a good check tomake.
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and see which keywords arerelevant
Page 228 and 229:
available in the top 10 of Google?
Page 230 and 231:
Content QualityChecklistLook at eve
Page 232 and 233:
• If you use affiliate links, do
Page 234 and 235:
than around the interests of thevis
Page 236:
• Is your content driven bykeywor
Page 239 and 240:
schemes”.“Any links intended to
Page 241 and 242:
To put it bluntly, Google don’twa
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deleted/removed.OK, it’s importan
Page 245 and 246:
There is a link at the top of the t
Page 248 and 249:
This page tells me thatgreenscapeme
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In this case, it looks like one“a
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though there is a free version to g
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This site is a popular one, for goo
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how do you evaluate them?Link Schem
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could pay for a backlink in anynumb
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section of their website. Whenpeopl
Page 263 and 264:
See how the anchor texts within the
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services, you won’t be able to ge
Page 267 and 268:
Wordpress site that usually lists
Page 269 and 270:
In terms of critiquing/cleaning upy
Page 271 and 272:
results using the disavow tool:http
Page 273 and 274:
keyword phrases that youwant your s
Page 275 and 276:
This type of backlink is VERYbad fo
Page 277 and 278:
unknowingly perhaps via thecomments
Page 279 and 280:
them.• Are there site-wide links
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Real-World Examplesof Bad SEOModern
Page 286 and 287:
There are 4 sections to thisnavigat
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Does it help the visitor?If this si
Page 290 and 291:
The sitemap only has 9 entries, and
Page 292:
the pages in the sidebar menu(Pages
Page 296 and 297:
The webmaster was clearly trying to
Page 299:
Example of FakeCommentsHere are the
Page 303:
Google found that exact samesentenc
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clearly is not a good idea. As I wa
Page 311:
An example of how NOTto create a co
Page 314:
Incidentally, the same website also
Page 317 and 318:
There are links fromPR1, PR2 andPR3
Page 320 and 321:
Example of bad internallinkingInter
Page 322 and 323:
your site using contextual links, t
Page 324:
One final example on this site isth
Page 327 and 328:
and not automated tools to do yourS
Page 329:
have largely been removed, and that
Page 332 and 333:
(like it still makes good income or
Page 334 and 335:
in the footer, especially keywordri
Page 336 and 337:
most potentially damaging.• If yo
Page 338 and 339:
Checkpoint 4 -Comments• Does your
Page 340 and 341:
Checkpoint 5 - Socialpresence• Do
Page 342 and 343:
Checkpoint 6 - Wouldyou Trust this
Page 344 and 345:
grammatical errors. Check yournavig
Page 346 and 347:
• Are visitors spending a long or
Page 348 and 349:
• Do you have an email policy pag
Page 350 and 351:
websites. If it has, you need toimp
Page 352 and 353:
to remove a lot of fluff, perhaps t
Page 354 and 355:
use them. These should not bekeywor
Page 356 and 357:
Checkpoint 10 -Inbound link profile
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URL or title/headline of the articl
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reason to cross-link the sites,remo
Page 363:
Andy Williams
Page 366 and 367:
the Panda update. Panda wasdesigned
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October).Whereas Panda seems to pen
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Amazon UK(https://www.amazon.co.uk/
Page 373 and 374:
in our history, an opportunity iskn
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book, I published my first Kindlebo
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specifically need to know.I see eno
Page 380 and 381:
Building a website was once thedoma
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step of your journey in great detai
Page 385 and 386:
CSS for BeginnersLearn CSSwithdetai
Page 387 and 388:
* The Float property* Units of Leng
Page 389:
A basic knowledge of HTML isrecomme
Page 392:
CreatingFatContent.com, where Ibuil
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