SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

a photo of a real person increases
conversions. From my own
experience, the photos that work
the best are not the ones that look
like “stock photos”, but those that
look like a real person, the person
next door. There’s a reason for
that. Websites that show real
people help to build trust. When
someone trusts your site, they are
more likely to follow through with
your call to action.
So where are the best places to put
a photo on your site? Well it really
depends on the type of site you
have, but a photo in the header or
the sidebar can work. Here is one