SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

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website.• Make comment links nofollow.• Going forward, only approvelegitimate comments where it isclear the visitor read your contentand added to the conversation withtheir insight.
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An SEO ChecklistA step-by-step plan
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What People are Sayingabout this bo
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"Extremely useful informationfor an
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tested himself. This book is inline
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fitness for any particular purpose.
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ContentsWhat People are Saying abou
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Internal Linking of contentSite Str
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Checklist Point #9 - ContentQuality
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estateCheckpoint 3 - Site Structure
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Why this Book?I’ve already writte
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yourself and try to view yourwebsit
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hundreds or thousands of lowquality
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building) that were previouslytoler
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How to Use this BookI’ve divided
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If you like, you can work your wayt
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Guidelines," which outlinesome of t
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“illicit practices”?Here is a l
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extensively in backlinkingcampaigns
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backlinks. Google don’t even like
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pages”. These are poor qualitypag
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interlink your content if it helps
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We’ll look at some of the otherth
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Checklist Point #1 - TheDomain Name
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Google had finally decided to takea
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• Is the site specifically target
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Any of those phrases turned into an
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However, if I search the Way BackMa
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Notice the main header on the pageu
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Machine website. See if yourdomain
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video:http://www.youtube.com/watch?
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The Domain NameChecklist• EMD? If
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Checklist Point #2 -Web Page Real E
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of the poor user experience onthese
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would the remaining content beseen
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Page 83 and 84: A good test here is to ask a friend
Page 85 and 86: What if you could use Google’ssea
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Page 91 and 92: navigation menu, but certainlysecti
Page 93 and 94: think in terms of how yournavigatio
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Page 97 and 98: on your server for each of thesecon
Page 99 and 100: content related to those folders. S
Page 101 and 102: big clues about the content. Forexa
Page 103 and 104: 1. Never use a word or phraseas bot
Page 105 and 106: Each of these links goes to another
Page 107 and 108: I’d make with internal linking is
Page 109 and 110: 3. For any particular anchortext, m
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Page 114 and 115: Checklist Point #4 -CommentsVisitor
Page 116 and 117: so.If you already have a commentfor
Page 118 and 119: go through every singlecomment on y
Page 120 and 121: sole intention of getting a valuabl
Page 122 and 123: disguised.For example, a spammer mi
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Page 127: Comments Checklist• Does your web
Page 131 and 132: ideas for a “bare minimum” soci
Page 133 and 134: Your Facebook page offers yourvisit
Page 135 and 136: send a tweet to your Twitteraccount
Page 137 and 138: social proof on your site. As yours
Page 139 and 140: As a bare minimum, I’d recommendy
Page 142 and 143: Do you see how my entry and thatof
Page 145 and 146: Typically, social media sharingbutt
Page 147 and 148: site and grab the button code toinc
Page 149 and 150: leaders in your niche.When you have
Page 151 and 152: Social PresenceChecklist• Does th
Page 154 and 155: Checklist Point #6 -Would you Trust
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Page 159 and 160: Whichever photo you use, makesure y
Page 161 and 162: This author box is at the end of th
Page 163 and 164: We’ve already talked aboutcomment
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Page 167 and 168: will start to recognize youeverywhe
Page 169 and 170: • No business address or phonenum
Page 171 and 172: Trust Checklist• Does the site ha
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problem. Look at these examples:The
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The two pages that would worry mear
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Bounce Rate & Time onSite Checklist
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Checklist Point #8 -Legal pagesTher
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There are “credits” written int
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• Do you have an outbound linkpol
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“Could the content appear in amag
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there are a number of things to loo
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See how there are 9 results inGoogl
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sides of the story and ALL products
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had used the product, they don’tm
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re-writing it or deleting it, that
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new information.Part (b) is exactly
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multiple articlesDoes information o
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the basis for separate articles.A s
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Do those three articles on babyshow
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phrases.Today, this type of keyword
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the same title.In the past, one of
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am including it as a separate bulle
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What is the point of that list?Does
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Google has gone out of its way tost
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check your on-page SEO. These areke
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article on “Advantages anddisadva
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killers and your page is mostlyabou
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with the topic of your page.• Vis
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websites. If it has, you need toimp
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to remove a lot of fluff, perhaps t
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use them. These should not bekeywor
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Checklist Point #10 -Inbound Link P
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Any site that is seen to beparticip
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site to the same “pre-penalty”r
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hl=en)If you don’t have an accoun
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your site, and how many pages onyou
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I can view the URLs ongreenscapemed
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would try to get removed if my site
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• The URL that links to your site
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http://blog.majesticseo.com/general
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Link schemes include “anylinks in
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Get rid of any links on aresource/p
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fashion using software and/or spunc
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text. If you want to include a link
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• Theme & Widget backlinks.In rec
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pages on your site. All site-wideli
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clean up your backlinks, you canthe
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site-wide links that may needto be
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automated backlink softwareto creat
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Inbound Link ProfileChecklistCheck
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URL or title/headline of the articl
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reason to cross-link the sites,remo
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An example of BadNavigationThis was
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the site was built initially withpa
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“posts” in capital letters, bec
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few content pages.A sitemap should
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An example of Over-OptimizationHave
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This is an extreme example of overo
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Notice that all of the commentswere
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Example of SneakyAffiliate LinksThe
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On this page, the webmaster hadhype
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Instead of contact details for thes
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Example of a badInbound Link Profil
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This is exactly the type of thing t
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The anchor text in the first exampl
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The only point I can think of is th
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Where to go from here“Make sure t
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advice to you is to ignore anyoneth
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Appendix - TheChecklistCheckpoint 1
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Checkpoint 2 - Webpage real estate
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Checkpoint 3 - SiteStructure• Is
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• Is your content organized logic
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sole purpose is to get a backlink t
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• Setup Google Authorship for you
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site?• Is your business address d
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Checkpoint 7 - BounceRates & Time o
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Checkpoint 8 - LegalpagesNot all of
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Checkpoint 9 - ContentQualityLook a
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• If you use affiliate links, do
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than around the interests of thevis
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• Is your content driven bykeywor
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unknowingly perhaps via thecomments
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them.• Are there site-wide links
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Please leave a Reviewon AmazonIf yo
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My Other Kindle BooksSEO 2012 & Bey
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On September 28th 2012, Googlerelea
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around 10 years and have alwaystrie
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Kindle Publishing -Format, Publish
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material on Kindle. You may havebee
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audience for this type of education
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Wordpress ForBeginnersDo you want t
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use screenshots of everything, soth
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(https://www.amazon.co.uk/dp/B009Fo
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Whether you are buildingWordpress s
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* Over 160 screenshots and 20,000wo
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More Information fromDr. Andy Willi
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