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An SEO ChecklistA step-by-step plan
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What People are Sayingabout this bo
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"Extremely useful informationfor an
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tested himself. This book is inline
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fitness for any particular purpose.
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ContentsWhat People are Saying abou
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Internal Linking of contentSite Str
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Checklist Point #9 - ContentQuality
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estateCheckpoint 3 - Site Structure
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Why this Book?I’ve already writte
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yourself and try to view yourwebsit
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hundreds or thousands of lowquality
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building) that were previouslytoler
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How to Use this BookI’ve divided
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If you like, you can work your wayt
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Guidelines," which outlinesome of t
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“illicit practices”?Here is a l
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extensively in backlinkingcampaigns
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backlinks. Google don’t even like
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pages”. These are poor qualitypag
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interlink your content if it helps
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We’ll look at some of the otherth
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Checklist Point #1 - TheDomain Name
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Google had finally decided to takea
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• Is the site specifically target
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Any of those phrases turned into an
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However, if I search the Way BackMa
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Notice the main header on the pageu
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Machine website. See if yourdomain
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video:http://www.youtube.com/watch?
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The Domain NameChecklist• EMD? If
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Checklist Point #2 -Web Page Real E
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of the poor user experience onthese
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would the remaining content beseen
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like Twitter, Facebook, Contact,Pri
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in the footer, especially keywordri
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A good test here is to ask a friend
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What if you could use Google’ssea
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rank for.NOTE: Site-wide links can
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the main navigation menu usuallylin
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navigation menu, but certainlysecti
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think in terms of how yournavigatio
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from a search engine perspective,li
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on your server for each of thesecon
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content related to those folders. S
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big clues about the content. Forexa
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1. Never use a word or phraseas bot
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Each of these links goes to another
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I’d make with internal linking is
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3. For any particular anchortext, m
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• If you have a large site, do yo
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Checklist Point #4 -CommentsVisitor
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so.If you already have a commentfor
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go through every singlecomment on y
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sole intention of getting a valuabl
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disguised.For example, a spammer mi
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favorite web hosting company(which
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Comments Checklist• Does your web
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Checklist Point #5 -Social Presence
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You can see how I have this setupon
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• Current special offers from you
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“Wow, this site must be good”.N
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displays how many Twitterfollowers
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Google knows that YOU arethe origin
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Let’s see how you can give yourvi
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essential list. It could be in thef
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You’ll see at the end of the Twee
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Google obviously monitor Googleplus
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• Setup Google Authorship for you
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a photo of a real person increasesc
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Do you see how Shane looks like are
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is in a resource box at the end ofe
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your site. It also gives you anoppo
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intermediary in the sales process,r
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as you only share qualityinformatio
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If your site is related to health o
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posted.• Bad reviews.• Poorly t
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• Is your business address displa
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Checklist Point #7 -Bounce Rates &
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on-site-bounce-rate-get-the-realnum
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rate, I am happy with this pagebeca
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content is good, maybe it’s just
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• Are visitors spending a long or
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might include things like cookiepol
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Legal Pages ChecklistNot all of the
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Checklist Point #9 -Content Quality
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content that people will wantto boo
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two from your web page and searchfo
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http://ezseonews.com/general/intern
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• Affiliate link disclaimer?If yo
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As you read your content, askyourse
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Fluff rating is a term I use with m
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websites that outsource theirconten
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A sitemap is a great way to checkyo
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This website has an article on“ro
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What about these two pages foundon
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similar reasons. Google hastraditio
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humans.While we are on the topic of
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somewhere. Now press CTRL+A(command
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Google. Therefore, according toGoog
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to see whether:• Links to that pa
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This is always a good check tomake.
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and see which keywords arerelevant
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available in the top 10 of Google?
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Content QualityChecklistLook at eve
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• If you use affiliate links, do
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than around the interests of thevis
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• Is your content driven bykeywor
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schemes”.“Any links intended to
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To put it bluntly, Google don’twa
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deleted/removed.OK, it’s importan
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There is a link at the top of the t
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This page tells me thatgreenscapeme
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In this case, it looks like one“a
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though there is a free version to g
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This site is a popular one, for goo
- Page 257 and 258: how do you evaluate them?Link Schem
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- Page 263 and 264: See how the anchor texts within the
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- Page 269 and 270: In terms of critiquing/cleaning upy
- Page 271 and 272: results using the disavow tool:http
- Page 273 and 274: keyword phrases that youwant your s
- Page 275 and 276: This type of backlink is VERYbad fo
- Page 277 and 278: unknowingly perhaps via thecomments
- Page 279 and 280: them.• Are there site-wide links
- Page 282: Real-World Examplesof Bad SEOModern
- Page 286 and 287: There are 4 sections to thisnavigat
- Page 288 and 289: Does it help the visitor?If this si
- Page 290 and 291: The sitemap only has 9 entries, and
- Page 292: the pages in the sidebar menu(Pages
- Page 296 and 297: The webmaster was clearly trying to
- Page 299: Example of FakeCommentsHere are the
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- Page 316 and 317: Example of a badInbound Link Profil
- Page 318: This is exactly the type of thing t
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- Page 323 and 324: The only point I can think of is th
- Page 326 and 327: Where to go from here“Make sure t
- Page 328 and 329: advice to you is to ignore anyoneth
- Page 331 and 332: Appendix - TheChecklistCheckpoint 1
- Page 333 and 334: Checkpoint 2 - Webpage real estate
- Page 335 and 336: Checkpoint 3 - SiteStructure• Is
- Page 337 and 338: • Is your content organized logic
- Page 339 and 340: sole purpose is to get a backlink t
- Page 341 and 342: • Setup Google Authorship for you
- Page 343 and 344: site?• Is your business address d
- Page 345 and 346: Checkpoint 7 - BounceRates & Time o
- Page 347 and 348: Checkpoint 8 - LegalpagesNot all of
- Page 349 and 350: Checkpoint 9 - ContentQualityLook a
- Page 351 and 352: • If you use affiliate links, do
- Page 353 and 354: than around the interests of thevis
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unknowingly perhaps via thecomments
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them.• Are there site-wide links
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Please leave a Reviewon AmazonIf yo
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My Other Kindle BooksSEO 2012 & Bey
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On September 28th 2012, Googlerelea
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around 10 years and have alwaystrie
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Kindle Publishing -Format, Publish
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material on Kindle. You may havebee
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audience for this type of education
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Wordpress ForBeginnersDo you want t
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use screenshots of everything, soth
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(https://www.amazon.co.uk/dp/B009Fo
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Whether you are buildingWordpress s
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* Over 160 screenshots and 20,000wo
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More Information fromDr. Andy Willi