SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

Recommendations

Info

advice to you is to ignore anyonethat tries to sell you a loophole, atrick, or anything else that is “underGoogle’s radar”. If you want longlastingresults, stick to the rules -Google’s rules.The SEO in this book (and in mySEO 2013 & Beyond Kindle book) isthe SEO I use on a daily basis. It’sthe SEO I teach my students, andit’s the SEO that I know works. Forthose that embrace the recentchanges, SEO has actually becomeeasier as we no longer have to battleagainst other sites whose SEO wasdone 24/7 by an automated tool orarmy of cheap labor. Those sites
have largely been removed, and thatlevels the playing field.I assume you bought this book tohelp you clean up a site of yourown. Just go through the checklistincluded at the end of this book,working your way though thepoints.Oh, and good luck!
Page 2 and 3:
An SEO ChecklistA step-by-step plan
Page 5 and 6:
What People are Sayingabout this bo
Page 7 and 8:
"Extremely useful informationfor an
Page 9:
tested himself. This book is inline
Page 12 and 13:
fitness for any particular purpose.
Page 15 and 16:
ContentsWhat People are Saying abou
Page 17 and 18:
Internal Linking of contentSite Str
Page 19 and 20:
Checklist Point #9 - ContentQuality
Page 21 and 22:
estateCheckpoint 3 - Site Structure
Page 24 and 25:
Why this Book?I’ve already writte
Page 26 and 27:
yourself and try to view yourwebsit
Page 28 and 29:
hundreds or thousands of lowquality
Page 30 and 31:
building) that were previouslytoler
Page 33 and 34:
How to Use this BookI’ve divided
Page 35:
If you like, you can work your wayt
Page 38 and 39:
Guidelines," which outlinesome of t
Page 40 and 41:
“illicit practices”?Here is a l
Page 42 and 43:
extensively in backlinkingcampaigns
Page 44 and 45:
backlinks. Google don’t even like
Page 46 and 47:
pages”. These are poor qualitypag
Page 48 and 49:
interlink your content if it helps
Page 50 and 51:
We’ll look at some of the otherth
Page 53 and 54:
Checklist Point #1 - TheDomain Name
Page 55 and 56:
Google had finally decided to takea
Page 57 and 58:
• Is the site specifically target
Page 59 and 60:
Any of those phrases turned into an
Page 61 and 62:
However, if I search the Way BackMa
Page 63 and 64:
Notice the main header on the pageu
Page 65 and 66:
Machine website. See if yourdomain
Page 67 and 68:
video:http://www.youtube.com/watch?
Page 69 and 70:
The Domain NameChecklist• EMD? If
Page 72 and 73:
Checklist Point #2 -Web Page Real E
Page 74 and 75:
of the poor user experience onthese
Page 76 and 77:
would the remaining content beseen
Page 78 and 79:
like Twitter, Facebook, Contact,Pri
Page 80:
in the footer, especially keywordri
Page 83 and 84:
A good test here is to ask a friend
Page 85 and 86:
What if you could use Google’ssea
Page 87 and 88:
rank for.NOTE: Site-wide links can
Page 89 and 90:
the main navigation menu usuallylin
Page 91 and 92:
navigation menu, but certainlysecti
Page 93 and 94:
think in terms of how yournavigatio
Page 95 and 96:
from a search engine perspective,li
Page 97 and 98:
on your server for each of thesecon
Page 99 and 100:
content related to those folders. S
Page 101 and 102:
big clues about the content. Forexa
Page 103 and 104:
1. Never use a word or phraseas bot
Page 105 and 106:
Each of these links goes to another
Page 107 and 108:
I’d make with internal linking is
Page 109 and 110:
3. For any particular anchortext, m
Page 111 and 112:
• If you have a large site, do yo
Page 114 and 115:
Checklist Point #4 -CommentsVisitor
Page 116 and 117:
so.If you already have a commentfor
Page 118 and 119:
go through every singlecomment on y
Page 120 and 121:
sole intention of getting a valuabl
Page 122 and 123:
disguised.For example, a spammer mi
Page 124 and 125:
favorite web hosting company(which
Page 127 and 128:
Comments Checklist• Does your web
Page 130 and 131:
Checklist Point #5 -Social Presence
Page 132 and 133:
You can see how I have this setupon
Page 134 and 135:
• Current special offers from you
Page 136 and 137:
“Wow, this site must be good”.N
Page 138 and 139:
displays how many Twitterfollowers
Page 140:
Google knows that YOU arethe origin
Page 143:
Let’s see how you can give yourvi
Page 146 and 147:
essential list. It could be in thef
Page 148 and 149:
You’ll see at the end of the Twee
Page 150 and 151:
Google obviously monitor Googleplus
Page 152:
• Setup Google Authorship for you
Page 155 and 156:
a photo of a real person increasesc
Page 158 and 159:
Do you see how Shane looks like are
Page 160 and 161:
is in a resource box at the end ofe
Page 162 and 163:
your site. It also gives you anoppo
Page 164 and 165:
intermediary in the sales process,r
Page 166 and 167:
as you only share qualityinformatio
Page 168 and 169:
If your site is related to health o
Page 170 and 171:
posted.• Bad reviews.• Poorly t
Page 172 and 173:
• Is your business address displa
Page 175 and 176:
Checklist Point #7 -Bounce Rates &
Page 177 and 178:
on-site-bounce-rate-get-the-realnum
Page 179 and 180:
rate, I am happy with this pagebeca
Page 181 and 182:
content is good, maybe it’s just
Page 183:
• Are visitors spending a long or
Page 186 and 187:
might include things like cookiepol
Page 188 and 189:
Legal Pages ChecklistNot all of the
Page 191 and 192:
Checklist Point #9 -Content Quality
Page 193 and 194:
content that people will wantto boo
Page 195:
two from your web page and searchfo
Page 198 and 199:
http://ezseonews.com/general/intern
Page 200 and 201:
• Affiliate link disclaimer?If yo
Page 202 and 203:
As you read your content, askyourse
Page 204 and 205:
Fluff rating is a term I use with m
Page 206 and 207:
websites that outsource theirconten
Page 208 and 209:
A sitemap is a great way to checkyo
Page 210 and 211:
This website has an article on“ro
Page 212 and 213:
What about these two pages foundon
Page 214 and 215:
similar reasons. Google hastraditio
Page 216 and 217:
humans.While we are on the topic of
Page 218 and 219:
somewhere. Now press CTRL+A(command
Page 220 and 221:
Google. Therefore, according toGoog
Page 222 and 223:
to see whether:• Links to that pa
Page 224 and 225:
This is always a good check tomake.
Page 226 and 227:
and see which keywords arerelevant
Page 228 and 229:
available in the top 10 of Google?
Page 230 and 231:
Content QualityChecklistLook at eve
Page 232 and 233:
• If you use affiliate links, do
Page 234 and 235:
than around the interests of thevis
Page 236:
• Is your content driven bykeywor
Page 239 and 240:
schemes”.“Any links intended to
Page 241 and 242:
To put it bluntly, Google don’twa
Page 243 and 244:
deleted/removed.OK, it’s importan
Page 245 and 246:
There is a link at the top of the t
Page 248 and 249:
This page tells me thatgreenscapeme
Page 251 and 252:
In this case, it looks like one“a
Page 253 and 254:
though there is a free version to g
Page 255 and 256:
This site is a popular one, for goo
Page 257 and 258:
how do you evaluate them?Link Schem
Page 259 and 260:
could pay for a backlink in anynumb
Page 261 and 262:
section of their website. Whenpeopl
Page 263 and 264:
See how the anchor texts within the
Page 265 and 266:
services, you won’t be able to ge
Page 267 and 268:
Wordpress site that usually lists
Page 269 and 270:
In terms of critiquing/cleaning upy
Page 271 and 272:
results using the disavow tool:http
Page 273 and 274:
keyword phrases that youwant your s
Page 275 and 276:
This type of backlink is VERYbad fo
Page 277 and 278: unknowingly perhaps via thecomments
Page 279 and 280: them.• Are there site-wide links
Page 282: Real-World Examplesof Bad SEOModern
Page 286 and 287: There are 4 sections to thisnavigat
Page 288 and 289: Does it help the visitor?If this si
Page 290 and 291: The sitemap only has 9 entries, and
Page 292: the pages in the sidebar menu(Pages
Page 296 and 297: The webmaster was clearly trying to
Page 299: Example of FakeCommentsHere are the
Page 303: Google found that exact samesentenc
Page 306: clearly is not a good idea. As I wa
Page 311: An example of how NOTto create a co
Page 314: Incidentally, the same website also
Page 317 and 318: There are links fromPR1, PR2 andPR3
Page 320 and 321: Example of bad internallinkingInter
Page 322 and 323: your site using contextual links, t
Page 324: One final example on this site isth
Page 327: and not automated tools to do yourS
Page 332 and 333: (like it still makes good income or
Page 334 and 335: in the footer, especially keywordri
Page 336 and 337: most potentially damaging.• If yo
Page 338 and 339: Checkpoint 4 -Comments• Does your
Page 340 and 341: Checkpoint 5 - Socialpresence• Do
Page 342 and 343: Checkpoint 6 - Wouldyou Trust this
Page 344 and 345: grammatical errors. Check yournavig
Page 346 and 347: • Are visitors spending a long or
Page 348 and 349: • Do you have an email policy pag
Page 350 and 351: websites. If it has, you need toimp
Page 352 and 353: to remove a lot of fluff, perhaps t
Page 354 and 355: use them. These should not bekeywor
Page 356 and 357: Checkpoint 10 -Inbound link profile
Page 358 and 359: URL or title/headline of the articl
Page 360: reason to cross-link the sites,remo
Page 363: Andy Williams
Page 366 and 367: the Panda update. Panda wasdesigned
Page 368 and 369: October).Whereas Panda seems to pen
Page 370: Amazon UK(https://www.amazon.co.uk/
Page 373 and 374: in our history, an opportunity iskn
Page 375 and 376: book, I published my first Kindlebo
Page 377: specifically need to know.I see eno
Page 380 and 381:
Building a website was once thedoma
Page 382 and 383:
step of your journey in great detai
Page 385 and 386:
CSS for BeginnersLearn CSSwithdetai
Page 387 and 388:
* The Float property* Units of Leng
Page 389:
A basic knowledge of HTML isrecomme
Page 392:
CreatingFatContent.com, where Ibuil
show all

SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?