SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

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domain name is keyword stuffing.Let’s suppose your website isselling cosmetic contact lenses. Ifyour domain was cosmetichalloween-colored-contactlenses.comthen it’s clear that thedomain has been stuffed withrelevant keywords. This would getyou into trouble, but even if itdidn’t, what would visitors think toa domain like that? This type ofdomain is not one that I would beanxious to hold on to.Back in March 2011, Matt Cuttsdiscussed the use of keywords inthe domain name in a YouTube
video:http://www.youtube.com/watch?v=rAWFv43qubIHe suggests that a brandabledomain is probably better than akeyword rich domain (and I agree).Despite being old, that video hintsabout the changes to come in theway keyword rich domains areranked.Of course, these are just generalguidelines on domain names.There isn’t much you can do aboutyour domain name once you haveit. Your choice is to either stickwith it or move your site to a
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An SEO ChecklistA step-by-step plan
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What People are Sayingabout this bo
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"Extremely useful informationfor an
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tested himself. This book is inline
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fitness for any particular purpose.
Page 15 and 16: ContentsWhat People are Saying abou
Page 17 and 18: Internal Linking of contentSite Str
Page 19 and 20: Checklist Point #9 - ContentQuality
Page 21 and 22: estateCheckpoint 3 - Site Structure
Page 24 and 25: Why this Book?I’ve already writte
Page 26 and 27: yourself and try to view yourwebsit
Page 28 and 29: hundreds or thousands of lowquality
Page 30 and 31: building) that were previouslytoler
Page 33 and 34: How to Use this BookI’ve divided
Page 35: If you like, you can work your wayt
Page 38 and 39: Guidelines," which outlinesome of t
Page 40 and 41: “illicit practices”?Here is a l
Page 42 and 43: extensively in backlinkingcampaigns
Page 44 and 45: backlinks. Google don’t even like
Page 46 and 47: pages”. These are poor qualitypag
Page 48 and 49: interlink your content if it helps
Page 50 and 51: We’ll look at some of the otherth
Page 53 and 54: Checklist Point #1 - TheDomain Name
Page 55 and 56: Google had finally decided to takea
Page 57 and 58: • Is the site specifically target
Page 59 and 60: Any of those phrases turned into an
Page 61 and 62: However, if I search the Way BackMa
Page 63 and 64: Notice the main header on the pageu
Page 65: Machine website. See if yourdomain
Page 69 and 70: The Domain NameChecklist• EMD? If
Page 72 and 73: Checklist Point #2 -Web Page Real E
Page 74 and 75: of the poor user experience onthese
Page 76 and 77: would the remaining content beseen
Page 78 and 79: like Twitter, Facebook, Contact,Pri
Page 80: in the footer, especially keywordri
Page 83 and 84: A good test here is to ask a friend
Page 85 and 86: What if you could use Google’ssea
Page 87 and 88: rank for.NOTE: Site-wide links can
Page 89 and 90: the main navigation menu usuallylin
Page 91 and 92: navigation menu, but certainlysecti
Page 93 and 94: think in terms of how yournavigatio
Page 95 and 96: from a search engine perspective,li
Page 97 and 98: on your server for each of thesecon
Page 99 and 100: content related to those folders. S
Page 101 and 102: big clues about the content. Forexa
Page 103 and 104: 1. Never use a word or phraseas bot
Page 105 and 106: Each of these links goes to another
Page 107 and 108: I’d make with internal linking is
Page 109 and 110: 3. For any particular anchortext, m
Page 111 and 112: • If you have a large site, do yo
Page 114 and 115: Checklist Point #4 -CommentsVisitor
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so.If you already have a commentfor
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go through every singlecomment on y
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sole intention of getting a valuabl
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disguised.For example, a spammer mi
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favorite web hosting company(which
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Comments Checklist• Does your web
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Checklist Point #5 -Social Presence
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You can see how I have this setupon
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• Current special offers from you
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“Wow, this site must be good”.N
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displays how many Twitterfollowers
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Google knows that YOU arethe origin
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Let’s see how you can give yourvi
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essential list. It could be in thef
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You’ll see at the end of the Twee
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Google obviously monitor Googleplus
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• Setup Google Authorship for you
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a photo of a real person increasesc
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Do you see how Shane looks like are
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is in a resource box at the end ofe
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your site. It also gives you anoppo
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intermediary in the sales process,r
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as you only share qualityinformatio
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If your site is related to health o
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posted.• Bad reviews.• Poorly t
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• Is your business address displa
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Checklist Point #7 -Bounce Rates &
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on-site-bounce-rate-get-the-realnum
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rate, I am happy with this pagebeca
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content is good, maybe it’s just
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• Are visitors spending a long or
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might include things like cookiepol
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Legal Pages ChecklistNot all of the
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Checklist Point #9 -Content Quality
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content that people will wantto boo
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two from your web page and searchfo
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http://ezseonews.com/general/intern
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• Affiliate link disclaimer?If yo
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As you read your content, askyourse
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Fluff rating is a term I use with m
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websites that outsource theirconten
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A sitemap is a great way to checkyo
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This website has an article on“ro
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What about these two pages foundon
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similar reasons. Google hastraditio
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humans.While we are on the topic of
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somewhere. Now press CTRL+A(command
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Google. Therefore, according toGoog
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to see whether:• Links to that pa
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This is always a good check tomake.
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and see which keywords arerelevant
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available in the top 10 of Google?
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Content QualityChecklistLook at eve
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• If you use affiliate links, do
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than around the interests of thevis
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• Is your content driven bykeywor
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schemes”.“Any links intended to
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To put it bluntly, Google don’twa
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deleted/removed.OK, it’s importan
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There is a link at the top of the t
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This page tells me thatgreenscapeme
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In this case, it looks like one“a
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though there is a free version to g
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This site is a popular one, for goo
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how do you evaluate them?Link Schem
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could pay for a backlink in anynumb
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section of their website. Whenpeopl
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See how the anchor texts within the
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services, you won’t be able to ge
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Wordpress site that usually lists
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In terms of critiquing/cleaning upy
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results using the disavow tool:http
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keyword phrases that youwant your s
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This type of backlink is VERYbad fo
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unknowingly perhaps via thecomments
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them.• Are there site-wide links
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Real-World Examplesof Bad SEOModern
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There are 4 sections to thisnavigat
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Does it help the visitor?If this si
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The sitemap only has 9 entries, and
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the pages in the sidebar menu(Pages
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The webmaster was clearly trying to
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Example of FakeCommentsHere are the
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Google found that exact samesentenc
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clearly is not a good idea. As I wa
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An example of how NOTto create a co
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Incidentally, the same website also
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There are links fromPR1, PR2 andPR3
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Example of bad internallinkingInter
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your site using contextual links, t
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One final example on this site isth
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and not automated tools to do yourS
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have largely been removed, and that
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(like it still makes good income or
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in the footer, especially keywordri
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most potentially damaging.• If yo
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Checkpoint 4 -Comments• Does your
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Checkpoint 5 - Socialpresence• Do
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Checkpoint 6 - Wouldyou Trust this
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grammatical errors. Check yournavig
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• Are visitors spending a long or
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• Do you have an email policy pag
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websites. If it has, you need toimp
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to remove a lot of fluff, perhaps t
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use them. These should not bekeywor
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Checkpoint 10 -Inbound link profile
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URL or title/headline of the articl
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reason to cross-link the sites,remo
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Andy Williams
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the Panda update. Panda wasdesigned
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October).Whereas Panda seems to pen
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Amazon UK(https://www.amazon.co.uk/
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in our history, an opportunity iskn
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book, I published my first Kindlebo
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specifically need to know.I see eno
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Building a website was once thedoma
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step of your journey in great detai
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CSS for BeginnersLearn CSSwithdetai
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* The Float property* Units of Leng
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A basic knowledge of HTML isrecomme
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CreatingFatContent.com, where Ibuil
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