SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

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Real-World Examplesof Bad SEOModern SEO is not just aboutkeeping the search engines happy,it’s first and foremost aboutkeeping your visitors happy, as theirtime on site, bounce rate and socialinteraction with your site areincreasingly important signals thatthe search engines use to helpdecide how good your content is.In this section, I want to highlightsome examples of bad SEO that Ifound while critiquing a number ofwebsites.
No information found
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An SEO ChecklistA step-by-step plan
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What People are Sayingabout this bo
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"Extremely useful informationfor an
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tested himself. This book is inline
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fitness for any particular purpose.
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ContentsWhat People are Saying abou
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Internal Linking of contentSite Str
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Checklist Point #9 - ContentQuality
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estateCheckpoint 3 - Site Structure
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Why this Book?I’ve already writte
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yourself and try to view yourwebsit
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hundreds or thousands of lowquality
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building) that were previouslytoler
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How to Use this BookI’ve divided
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If you like, you can work your wayt
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Guidelines," which outlinesome of t
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“illicit practices”?Here is a l
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extensively in backlinkingcampaigns
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backlinks. Google don’t even like
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pages”. These are poor qualitypag
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interlink your content if it helps
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We’ll look at some of the otherth
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Checklist Point #1 - TheDomain Name
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Google had finally decided to takea
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• Is the site specifically target
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Any of those phrases turned into an
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However, if I search the Way BackMa
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Notice the main header on the pageu
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Machine website. See if yourdomain
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video:http://www.youtube.com/watch?
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The Domain NameChecklist• EMD? If
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Checklist Point #2 -Web Page Real E
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of the poor user experience onthese
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would the remaining content beseen
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like Twitter, Facebook, Contact,Pri
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in the footer, especially keywordri
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A good test here is to ask a friend
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What if you could use Google’ssea
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rank for.NOTE: Site-wide links can
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the main navigation menu usuallylin
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navigation menu, but certainlysecti
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think in terms of how yournavigatio
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from a search engine perspective,li
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on your server for each of thesecon
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content related to those folders. S
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big clues about the content. Forexa
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1. Never use a word or phraseas bot
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Each of these links goes to another
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I’d make with internal linking is
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3. For any particular anchortext, m
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• If you have a large site, do yo
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Checklist Point #4 -CommentsVisitor
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so.If you already have a commentfor
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go through every singlecomment on y
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sole intention of getting a valuabl
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disguised.For example, a spammer mi
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favorite web hosting company(which
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Comments Checklist• Does your web
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Checklist Point #5 -Social Presence
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You can see how I have this setupon
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• Current special offers from you
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“Wow, this site must be good”.N
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displays how many Twitterfollowers
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Google knows that YOU arethe origin
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Let’s see how you can give yourvi
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essential list. It could be in thef
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You’ll see at the end of the Twee
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Google obviously monitor Googleplus
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• Setup Google Authorship for you
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a photo of a real person increasesc
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Do you see how Shane looks like are
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is in a resource box at the end ofe
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your site. It also gives you anoppo
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intermediary in the sales process,r
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as you only share qualityinformatio
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If your site is related to health o
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posted.• Bad reviews.• Poorly t
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• Is your business address displa
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Checklist Point #7 -Bounce Rates &
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on-site-bounce-rate-get-the-realnum
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rate, I am happy with this pagebeca
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content is good, maybe it’s just
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• Are visitors spending a long or
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might include things like cookiepol
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Legal Pages ChecklistNot all of the
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Checklist Point #9 -Content Quality
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content that people will wantto boo
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two from your web page and searchfo
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http://ezseonews.com/general/intern
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• Affiliate link disclaimer?If yo
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As you read your content, askyourse
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Fluff rating is a term I use with m
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websites that outsource theirconten
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A sitemap is a great way to checkyo
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This website has an article on“ro
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What about these two pages foundon
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similar reasons. Google hastraditio
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humans.While we are on the topic of
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somewhere. Now press CTRL+A(command
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Google. Therefore, according toGoog
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to see whether:• Links to that pa
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This is always a good check tomake.
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and see which keywords arerelevant
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available in the top 10 of Google?
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Page 241 and 242: To put it bluntly, Google don’twa
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Page 248 and 249: This page tells me thatgreenscapeme
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Page 253 and 254: though there is a free version to g
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Page 257 and 258: how do you evaluate them?Link Schem
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Page 273 and 274: keyword phrases that youwant your s
Page 275 and 276: This type of backlink is VERYbad fo
Page 277 and 278: unknowingly perhaps via thecomments
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Page 284: An example of BadNavigationThis was
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Page 294: An example of Over-OptimizationHave
Page 297: This is an extreme example of overo
Page 301: Notice that all of the commentswere
Page 305 and 306: Example of SneakyAffiliate LinksThe
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Page 318: This is exactly the type of thing t
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Appendix - TheChecklistCheckpoint 1
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Checkpoint 2 - Webpage real estate
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Checkpoint 3 - SiteStructure• Is
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• Is your content organized logic
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sole purpose is to get a backlink t
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• Setup Google Authorship for you
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site?• Is your business address d
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Checkpoint 7 - BounceRates & Time o
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Checkpoint 8 - LegalpagesNot all of
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Checkpoint 9 - ContentQualityLook a
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• If you use affiliate links, do
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than around the interests of thevis
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• Is your content driven bykeywor
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unknowingly perhaps via thecomments
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them.• Are there site-wide links
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Please leave a Reviewon AmazonIf yo
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My Other Kindle BooksSEO 2012 & Bey
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On September 28th 2012, Googlerelea
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around 10 years and have alwaystrie
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Kindle Publishing -Format, Publish
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material on Kindle. You may havebee
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audience for this type of education
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Wordpress ForBeginnersDo you want t
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use screenshots of everything, soth
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(https://www.amazon.co.uk/dp/B009Fo
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Whether you are buildingWordpress s
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* Over 160 screenshots and 20,000wo
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More Information fromDr. Andy Willi
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SEO Checklist_ A step-by-step plan for fixing SEO problems with your web site ( PDFDrive )

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