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Tech Hardware Supply Chain - Gazhoo

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Bhavin Shah<br />

(852) 2800-8538<br />

bhavin.a.shah@jpmorgan.com<br />

Figure 163: Market share for consumer Li-ion batteries (FY07, value)<br />

%<br />

NEC Tokin<br />

2%<br />

Hitachi maxell<br />

BYD<br />

3%<br />

7%<br />

LG chemical<br />

9%<br />

Panasonic<br />

Samsung SDI 9%<br />

13%<br />

Others<br />

10%<br />

While Japanese battery makers are still dominating LiB in consumer/IT products,<br />

their technology lead in EV/HEV adoption is not significant, as the current HEV<br />

models (Toyota Prius) are still using NiMH batteries. On the other hand, GM<br />

recently chose LG Chem to be the LiB supplier for Chevy Volt, and BYD also<br />

announced F3DM (PHEV) and E6 (EV), based on its own LFP. Thus, we believe it<br />

is too early to say which players will come out ahead.<br />

Sanyo elec.<br />

30%<br />

Sony<br />

17%<br />

Source: J.P. Morgan estimates based on discussions with companies.<br />

Asia Pacific Equity Research<br />

20 April 2009<br />

Figure 164: Market share for automotive NiMH (FY07, value)<br />

%<br />

Sany o<br />

Others<br />

13%<br />

2%<br />

Source: J.P. Morgan estimates based on discussions with companies.<br />

Panasonic<br />

EV energy<br />

85%<br />

Alliances between battery makers and the automobile industry<br />

The pace of tie-ups between battery manufacturers and automobile OEMs on HEV<br />

batteries has accelerated in recent months. Companies such as Panasonic and NEC<br />

have established joint ventures for development and manufacture with automobile<br />

manufacturers, strategically seeking to secure customers for their sales. According to<br />

Sanyo Electric, the company has taken the bold policy step of seeking to supply to all<br />

Japanese, US and European automakers, rather than tying itself into a joint venture<br />

with a single firm. Similarly, Hitachi Vehicle Energy, mainly set up with capital from<br />

Hitachi, has taken on board no capital from automobile manufacturers, seeking to sell<br />

to all quarters.<br />

267

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