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Tech Hardware Supply Chain - Gazhoo

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Bhavin Shah<br />

(852) 2800-8538<br />

bhavin.a.shah@jpmorgan.com<br />

290<br />

Asia Pacific Equity Research<br />

20 April 2009<br />

Small-molecule OLED (SMOLED)<br />

SMOLED requires vacuum evaporation technology, which makes SMOLED more<br />

expensive than PLED, although the performance of SMOLED is better than other<br />

OLED categories. It is also made on glass and not flexible at all. In SMOLED,<br />

researchers in the OLED field have shifted their research focus in materials from<br />

fluorescent materials to phosphorescent materials, because the electricity-to-light<br />

conversion efficiency is only 25-50%, whereas the latter boasts of a conversion<br />

efficiency of 80-100%. Rohm is a leading company in developing long-life<br />

phosphorescent OLED. SONY, Pioneer, Seiko Epson, AUO, and Universal Display<br />

Corp. (from the US) all have been working on OLED panels.<br />

OLED categorization: Breakdown by driving method<br />

Active matrix (AM) OLED displays stack cathode, organic, and anode layers on top<br />

of another layer or substrate that contains circuitry. The pixels are defined by the<br />

deposition of the organic material in a continuous and discrete ‘dot’ pattern. Each<br />

pixel is activated directly—a corresponding circuit delivers voltage to the cathode<br />

and anode materials, stimulating the middle organic layer. AMOLED pixels turn on<br />

and off more than three times faster than the speed of conventional motion picture<br />

film, making these displays ideal for fluid and full-motion video. The substrate, lowtemperature<br />

polysilicon (LTPS) technology, transmits electrical current efficiently,<br />

and its integrated circuitry cuts down the AMOLED display’s weight and cost.<br />

Unlike PMOLED, AMOLED can individually switch on or off the pixels. In view of<br />

the growing demand for high resolution and large area application, AMOLED is<br />

expected to become the dominant force in the future OLED market, in our view.<br />

Passive matrix (PM) OLED displays stack layers in a linear pattern, much like a<br />

grid, with ‘columns’ of organic and cathode materials superimposed on ‘rows’ of<br />

anode material. Each intersection or pixel contains all three substances. External<br />

circuitry controls electrical current passing through the anode ‘rows’ and cathode<br />

“columns”, stimulating the organic layer within each pixel. As pixels turn on and off<br />

in sequence, pictures form on the screen. A PMOLED display’s function and<br />

configuration are well-suited for viewing text and icons in dashboard and audio<br />

equipment. Comparable to semiconductors in design, PMOLED displays are easily,<br />

cost-effectively manufactured with today’s production techniques.<br />

Low temperature poly-silicon (LTPS) and amorphous silicon (a-Si) are both<br />

technologies integrating TFT on glass substrate. The obvious differences are electric<br />

characteristics and the complexity of process. Companies developing AMOLED<br />

technology are virtually all based on LTPS, although LTPS-TFT possesses higher<br />

carrier mobility. This means more current can be supplied; the process is much more<br />

complex and the yield is lower. However, the process of a-Si TFT is simple and<br />

practiced, resulting in low cost, except for low carrier mobility.<br />

Currently, most companies adopt low temperature poly silicon (LTPS)-based (AUO<br />

has already switched its focus from amorphous Si to LTPS). Thus, TFT companies<br />

which possess the LTPS technology become advantageous in the OLED industry.<br />

Therefore, we can see a lot of strategic alliances between TFT and OLED companies.<br />

For example, Tohoku Pioneer and ELDis, LG Electronics and LG Philips LCD, and<br />

Prime View and Rit Display work together to cut into the OLED industry.

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