BAM Abbreviated Annual Report 2011 - Siteseeing in the world of ...

Corporate Social Responsibility
Policy
Royal BAM Group plays a central role in society and
wishes to make a contribution to making society more
sustainable. The Group is aware that building activities
change the landscape, which can cause both positive and
negative reactions. The projects carried out by BAM for
its customers in markets such as housing, schools, health
care and transport are fundamentally important for the
quality of the living environment and therefore have an
effect on the natural environment and on society as a
whole. This also means that future generations will be
affected by the Group’s activities.
In terms of corporate social responsibility, BAM aims to
continue playing a pioneering role in the construction
and property sector. The Group’s ambition is to provide
customers with sustainable returns by offering socially
responsible, sustainable solutions at all stages of the
construction process.
In order to be certain that projects will have as little
impact as possible on the natural environment and that
the quality level will be as high as possible for the
occupants, BAM is developing concepts based on the
vision that it is possible to achieve a positive footprint.
For example, BAM is active in integrated area
development in the knowledge that multiple functions
combined within one area can have a neutral or even a
positive effect on the local environment.
BAM is increasingly using a virtual method in the form of
Building Information Modeling (BIM) to prepare the
construction process. This simulation package improves
construction efficiency and allows more accurate
estimates of the materials needed. It also provides
opportunities for improved collaboration with
subcontractors and suppliers.
BAM is also taking measures to improve its internal
procedures, including by using lean planning and lean
construction methods. The use of virtual construction
and lean construction methods helps to reduce the
consumption of raw materials and the level of CO2 emissions, not only in the production phase, but
throughout the entire process chain. More efficient
energy management in the built environment lowers
operating costs in the occupancy phase and generates
future value for the owner.
Operating companies and their employees are focussing
on all of these areas by implementing the principles of
corporate social responsibility in countless areas on a
daily basis and by translating the Group’s expertise in
sustainability into concrete projects. An increased focus
on sustainability requires an integrated approach, taking
into account the long term through life-cycle costing
(integrality). Against this background, BAM is working
with numerous partners in the construction process on
new and sustainable forms of cooperation.
The Group offers customers sustainable alternatives in
the form of concepts developed by BAM, such as the
zero-emission road, the (recently award winning) ‘W&R
all-electric Groenwoning’ (i.e. energy-efficient,
comfortable and affordable homes) and ‘passive offices’.
Royal BAM Group’s efforts to promote sustainability are
increasingly being recognised by the outside world. For
example, BAM has been included in the Ethibel
Excellence Investment Register and the Group is also part
of Triodos Bank’s investment universe. Royal BAM Group
came ninth in 2011 in the Transparency Benchmark
ranking list published by the Dutch Ministry of Economic
Affairs and was also the fastest climber – finishing in
eighth place – in the survey conducted by the VBDO
(Dutch Association of Investors in Sustainable
Development) into socially responsible supply chain
management. Nevertheless, BAM believes that further
development of its sustainability policy is still needed.
The Group has drawn up the BAM Business Principles
based on its strategic agenda in order to embed an
awareness of sustainability issues in the organisation.
The principles were agreed with representatives of the
Group’s main stakeholders.
Business principles
BAM has divided its business principles into twelve
sustainability themes. The BAM Business Principles are
the basis for developing and implementing policy and
procedures. The principles relate to:
1. Integrity (doing business in an honest manner);
2. Customers (customer satisfaction);
3. Communication with the neighbourhood
(good contacts with the local residents);
4. Employees: health and safety;
5. Employees: equality and diversity;
6. Employees: education and training;
7. Supply chain partners (promoting sustainability in
the supply chain through cooperation);
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2011