community-based disaster risk management and the media media kit

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30 MEDIA KIT • Research broadcast and articles: Media professionals can conduct research on specifi c issues such as the risk generating factors in the community and publish them in newspapers or broadcast through radio and TV. • Interviews: The media can organize interviews with disaster management offi cials, e.g. the director of the National Disaster Management Offi ce, the secretary general of the Red Cross, experts of the Mekong River Commission, etc. to highlight certain issues in disaster risk management. • Field visits: The media professionals can cover the plight of the vulnerable or disaster affected people in order to advocate for disaster risk reduction or provision of appropriate relief and rehabilitation. • Public forums: The media can hold a conference or forum to bring together all stakeholders, e.g. authorities, NGOs, donors, UN and community members to facilitate dialogue around certain issues. • Broadcast and publish warning and preparedness actions: When the hazard season is approaching, the media can publish and broadcast warning and preparedness messages to inform the general public about the risks and possible disasters they may face and the actions they can take to avoid or minimize loss of life and property. Most Frequently Asked Questions During Disasters In a post-disaster situation, the general public, the authorities, aid groups and other stakeholders would be interested to know everything there is about the disaster. The following may be considered as guide questions in obtaining relevant information to be disseminated through various media channels: • Description of the event • How and when it happened? • How many people were killed or affected? • How many survivors and what are their conditions and needs? • Why such a heavy toll in mortality and morbidity? • Extent of damage • What safety measures are being taken?
chapter 2. media and disaster risk management • Who or what is to blame? (cause of disaster) • Has this ever happened before? And has the preparedness and emergency response improved? • What about psychosocial assistance to those who have been injured? • How does this problem affect operations? • What are the next steps to be taken to ensure survival? • Measures being planned to ensure care of survivors Guidelines for the Media on the Development of Messages for Public Awareness In order to ensure that the messages that are prepared and transmitted by your newspapers and radio or TV channels are understandable and meet the information needs, you should follow the guidelines given below. A good message must: • Address public concern • Contain what people want to know • Give guidance on how to respond • Provide accurate and timely information • Use examples, stories and analogies to take your point • Not assume that there is a common understanding between expert and target group You (Media Professionals) must consider the following aspects while developing a risk message: • Information is clear and comprehensive • Information is credible • Message does not arouse unnecessary fear • Length of the message is appropriate to convey the meaning and not too long • Think how the message will be received 31
Page 1 and 2: MEDIA KIT COMMUNITY-BASED DISASTER
Page 5 and 6: MEDIA KIT COMMUNITY-BASED DISASTER
Page 7 and 8: preface 20 years of commitment to s
Page 9 and 10: i Preface iii Contents viii Acknowl
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Page 13 and 14: contents 133 CASE STUDY 2. Coping w
Page 15 and 16: introduction introduction Every now
Page 17 and 18: introduction of the Hyogo Framework
Page 19 and 20: KEY CONCEPTS ON DISASTER AND MEDIA
Page 21 and 22: chapter 1. introduction to disaster
Page 31 and 32: Aim of the CBDRM Approach chapter 1
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Page 55 and 56: Flood Dangers chapter 3. useful inf
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COUNTRY RESOURCES
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Cambodia Hazard Calendar chapter 4.
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Cyclone Hazard Deciles 1 st - 4 th
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chapter 6. resources Other Ministri
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Dan Church Aid Mr. Alan D. Jensen c
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BAKORNAS PBP Dr. Indrawadi Tamin Vi
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Catholic Relief Services Jl. Wijaya
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chapter 6. resources INGOs / NGOs T
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Oxfam Solidarity (Belgium) Mr. Bong
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United Nations Development Programm
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Ministry of Natural Resources and t
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Oxfam GB Steve Price-Thomas, Countr
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The Typhoon Committee chapter 6. re
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Asian Disaster Preparedness Center
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chapter 6. resources Landslides - N
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