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FEBRERO - 2013 - Revista F&H

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Carlos<br />

Domenech<br />

(left), Nacho<br />

Domenech<br />

and Alfonso<br />

Domenech.<br />

THE BROCCOLI IS<br />

THE PRODUCT OF<br />

REFERENCE BUT<br />

THE CAULIFLOW-<br />

ERS, PEPPERS,<br />

DIFFERENT TYPES<br />

OF CABBAGES<br />

AND SPECIALITIES<br />

SUCH AS CELERY,<br />

ROMANESCU<br />

OR FENNEL ARE<br />

PRODUCTS IN<br />

DEVELOPMENT, IN<br />

ADDITION TO THE<br />

STONE FRUIT.<br />

The brassicas -broccoli and<br />

cauliflower- are the reference<br />

categories of Agromark. This<br />

firm is in a period of diversification<br />

both production<br />

and client portfolio, from the<br />

family Domenech acquired<br />

the company to the British<br />

company Produce World.<br />

Agromark is the third trading<br />

company more important in<br />

broccoli in Spain with an estimated<br />

production of more<br />

than 19,000 tons and 5,000<br />

tons of cauliflower.<br />

The company has a wide range<br />

of broccoli, where there is 115<br />

hectares of organic broccoli,<br />

75 hectares of the speciality<br />

sweet broccoli Bellaverde and<br />

120 hectares of minibroccoli<br />

and minicauliflowers.<br />

But the company is increasing<br />

its products portfolio outside<br />

of the brassicas such as Pepper,<br />

which has 3,200 tons,<br />

pointed cabbage -2.400 tons-,<br />

celery -2.200 tons- or specialties<br />

like fennel -300 tons-,<br />

Romanescu -210 tons - or kale<br />

-3.4 millions of pieces-.<br />

The diversification of Agromark<br />

also reachs to the fruit<br />

where in the summer season<br />

includes productions of Honeydew<br />

melon and Piel de sapo<br />

and stone fruit such as peach,<br />

nectarine or flat peach.<br />

Agromark has always been<br />

close to the British market, but<br />

in the new phase has begun<br />

programs with German chains,<br />

Dutch, Swiss and nordic in a<br />

segment ‘finest’ product.<br />

CALENDARIO DE PRODUCCIÓN / PRODUCTION CALENDAR<br />

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec<br />

Broccoli<br />

Artichoke<br />

Cauliflower<br />

Celery<br />

Spinach/ Iceberg lettuce<br />

Organic kale<br />

Pointed cabbage<br />

Cavo lo Nero<br />

Fennel<br />

Romanescu<br />

Pepper<br />

Stone fruit<br />

Grape<br />

Honeydew/Sapo melon<br />

Watermelon<br />

SUPLEMENTOMURCIA<br />

11

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