FEBRERO - 2013 - Revista F&H

THE BROCCOLI IS
THE PRODUCT OF
REFERENCE AND
THE SPECIALTY
OF THIS FIRM.
THE COMPANY
HAS VARIETIES
OF BROCCOLI
THOUGHT ABOUT
FOR DISTANT
MARKETS -ARAB
EMIRATES AND
SOUTHEAST
ASIA-.
CALENDARIO DE PRODUCCIÓN / PRODUCTION CALENDAR
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Broccoli
Artichoke
Cauliflower
Cabbage
Pumpkin
Melon (1)
(1) Galia, Cantaloup, Honeydew.
Juan Marín Bravo, director of Campo de Lorca.
Broccoli is the product of reference
and the specialty for the
company Campo de Lorca. In
addition to more than 30,000
tons of product, the company
has designed sales units for
the specific needs of each customer
and market.
Among the solutions designed
to improve the trade of the
broccoli are from four years
ago the packaging of poliexpan,
with new formats that
guarantee “a plus of life of the
product without added gas,”
says Juan Marin Bravo, director
of the company.
Since four years ago there is
packaging of poliexpan as
solution designed to improve
the trade of the broccoli, with
new formats that guarantee
“a plus of life of the product
without added gas,” says Juan
Marín Bravo, manager of the
company.
The company develops the
broccoli during 12 months,
thanks to the farms that has in
different places of the spanish
southeast. The company develops
its work in three places.
One of these is for the broccoli
and the artichoke and another
for the rest of the products.
Markets. Campo de Lorca has
different programs with supermarket
chains in the traditional
markets -United Kingdom,
Germany, nordic, …- and has
also expanded its area of influence
to Eastern Europe, Russia
and Arab Emirates.
These markets need a special
product and Campo de Lorca
has broccoli long-life, specially
designed for distant markets
or with little rotation in
the supermarket.
The process of internationalization
is not in the East, but
that the company has begun
its first contacts to work with
China and Southeast Asia
-Singapore and Malaysia-.
SUPLEMENTOMURCIA
15