FEBRERO - 2013 - Revista F&H

THE PEPPER IS
THE 60 PERCENT
OF THE SUPPLY
OF MERCAGRISA,
HIGHLIGHTING
THE LAMUYO
ALTHOUGH THE
CALIFORNIA
NOTES UPWARD
TREND. THE COM-
PANY DEVELOPS
COMMERCIAL
ACTIONS AND
WIN POSITION IN
PORTUGAL.
Mariano Zapata, chairman Mercagrisa.
Four products are the major
part of production of the firm
Mercagrisa, highlighting the
pepper, which represents a
60 percent of its supply. This
product concentrates all the
efforts of the company during
the spring-summer campaign
and is “where we have specialized
and where we got the
attention of most of our customers,”
says Mariano Zapata,
president of Mercagrisa.
The lamuyo is the reference
category for Mercagrisa because
it is the 75 percent of its
offer, although the California
is increasing its position in the
company. “Possibly the California
assume the 30 percent
of the pepper in 2013”, declares
Zapata.
Customers. The position of the
California pepper in Mercagrisa
is valid to enter another
profile of customers more
linked to international trade.
The strong of the company is
the Spanish market and, specifically,
wholesalers of Mercamadrid
and Mercabarna,
“but the California opens the
doors to exporters and platforms
of European chains”,
says Zapata.
The company has 35,000 tons,
of which a 20 percent is sold
directly from the commercial
department of the company
to the Spanish market, Italian
and Portuguese. “The company
is taking root in Portugal
increasingly”, affirms Zapata.
Mercagrisa has 200 producers-suppliers
and in addition
has a OPFH with 55 partnerssuppliers.
CALENDARIO DE PRODUCCIÓN / PRODUCTION CALENDAR
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Broccoli
Courgette
Artichoke
Pepper
19
SUPLEMENTOMURCIA