FEBRERO - 2013 - Revista F&H

THE BROCCOLI IS
THE MAIN PROD-
UCT OF AGRÍCOLA
SANTA EULALIA.
ADDS UP NEARLY
17,000 TONS.
THE COMPANY
HAS STARTED
ITS PHASE OF
DIVERSIFICATION
TOWARD GRAPE
AND ROMAINE
LETTUCE AND
STARTS ITS
INTRODUCTION
IN THE NORDIC
MARKETS.
CALENDARIO DE PRODUCCIÓN / PRODUCTION CALENDAR
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Broccoli
Artichoke
Cauliflower
Romana lettuce
Grape
Galia melon
Watermelon
Juan Mula, director of Agrícola Santa Eulalia.
Agrícola Santa Eulalia is the
fourth largest producer of
broccoli in Spain and during
2011-2012 marketed almost
17,000 tons, which represented
a new record for this company,
which has in UK its destination
of reference.
The company has a platform
in Totana (Murcia). The experience
in the British market
is extrapolating to the Nordic
markets, where the company
has begun to work from the
last campaign in Sweden and
Norway.
The company has broccoli
during the 12 months with
own production at 80 percent,
thanks to the farms that has
in different places of Murcia,
“what enables us to overcome
the thermal breaks and the
high temperatures of the summer,”
says Juan Mula, director
of Agrícola Santa Eulalia.
The company has begun its
strategy of diversification of
markets and from the last
campaign works in France and
United Arab Emirates and also
for german discounts.
Products. The company also
develops programs with campaign
products. In winter it
works different types of cabbages
and artichokes with a
calendar of production that
runs from August until June,
and with a strategy of growth
in this category.
The company also produces
watermelon and Galia melon
during the summer and table
grapes, highlighting the
grape varieties Autumn Royal,
Red Globe, Crimson and Sugraone.
SUPLEMENTOMURCIA
27