FEBRERO - 2013 - Revista F&H

SUPPORTED BY 16
PRODUCER COM-
PANIES IN THE
SOUTHEAST OF
SPAIN, UNEXPORT
HAS ITS REFER-
ENCE DESTINA-
TION IN THE NOR-
DIC MARKETS.
IT HAS OPENED
SIX DISTRICT OF-
FICES BETWEEN
EUROPE AND MID-
DLE EAST.
The Unexport trading company
is comprised of 16 producer
companies located in the
southeastern of Spain, which
permit it to have access to the
widest range of products -stone
fruit, leaf, vegetables, watermelon,
grape, …- and be present
in the market during 12
months.
This firm was born with the
objective to achieve international
deals directly with the
purchase head of the chains in
destination and is the exporter
group of higher growth at present.
The company marketed
27,000 tons in 2012 to complex
destinations such as the
Nordic markets, Lithuania or
Arab Emirates, although is also
working with french chains.
“The Nordic market is the
reference destination for our
firm. We have achieved loyalty
of some chains of Sweden and
Finland,” emphasizes Thomas
Andersson, marketing manager
of Unexport.
Strategy. The Nordic markets
are a 35 percent of its exports,
followed by the markets of
Eastern Europe that have the
25 percent. “We have goals of
reaching 37,000 tons thanks
to marketing offices that Unexport
have in France, Poland,
Czech Republic, Austria, Sweden
and Dubai”, notes Andersson
as a key to the future development
of the company.
In addition to the large product
portfolio of Unexport, the trading
company also has a range
of organic product formed by
broccoli, pointed cabbage and
leaf, which added 740 tons last
year.
Since the current campaign,
it has opted for a strategy of
unification of brand and all orders
are made under the brand
named Unexport.
CALENDARIO DE PRODUCCIÓN / PRODUCTION CALENDAR
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Broccoli
Organic Broccoli
Radish
Cucumber
Artichoke
Cauliflower
Aubergine
Courgette/Pepper
Tomato
Iceberg/Romana lettuce
Organic romana lettuce
Little gem
Cabbages
Organic cabbage
Lemon
Grapefruit
Orange
Clementine
Watermelon
Melon (1)
Nectarine/Flat Peach
Peach
Apricot
Grape (2)
(1) All the categories. (2) Different categories.
23
SUPLEMENTOMURCIA