FEBRERO - 2013 - Revista F&H

THE DIFFERENTI-
ATING VALUE OF
THIS AUCTION
IS TO HAVE A
PRODUCT PORT-
FOLIO DIRECTED
TO EXPORTERS.
THE MAJORITY
OF THEIR CUS-
TOMERS ARE
EXPORTERS. IT
IS THE AUCTION
WITH GREATER
PRESENCE OF
CALIFORNIA PEP-
PER IN MURCIA.
Agrodolores El Mirador has a
strategy of auction with the
differentiating value of serving
more a ‘target’ of customer
that directs to the international
market and it is not directed
so much at the domestic market.
The majority of customers
of Agrodolores El Mirador are
companies from Murcia with
an international strategy.
The key of this reality is in
the product portfolio. In addition
to courgette, broccoli
or artichoke, the company
has 29,000 tons of pepper, of
which a 50 percent are California
varieties. “It is not usual
for a auction to have so much
significance in California,
but our suppliers have always
been culturally distinguished
by work California varieties,”
says Óscar Rosique, executive
of Agrodolores El Mirador.
Future. Although Agrodolores
El Mirador provides a line of
traditional work of auction,
the company has as objective
to give the first step making a
auction in pepper. From this
campaign it is going to start
the first actions for which the
suppliers are adapted to the
new model. “We understand
that with this strategy we can
facilitate the customer’s life
and the customer knows what
is taken in each deal”, says Rosique.
The company will not change
its strategy on the service to
customers and will continue
without offering the service of
manifacturing and manipulation.
“We understand that
if we do this, our customers
could see a covert competition,”
adds Rosique.
CALENDARIO DE PRODUCCIÓN / PRODUCTION CALENDAR
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Pepper
Piel Sapo Melon
Broccoli
Courgette
Artichoke
31
SUPLEMENTOMURCIA