FEBRERO - 2013 - Revista F&H

LETTUCE IS THE
MOST IMPORTANT
CROP FOR THE
COMPANY WITH
1,700 HECTARES
AND A VOLUME
THAT EXCEEDS
MORE THAN HALF
OF ITS PRODUC-
TION. ALSO IT
DIVERSIFIES ITS
PORTFOLIO OF
PRODUCTS WITH
CITRUS AND TO-
MATO. EXPORTS
ACCOUNT FOR 80
PERCENT.
Adam Hill.
The lettuce is the reference
product of G’s España. In fact,
it is drink approximately a 50
percent of the trade volume,
where Iceberg lettuce represents
an average of 100 millions
of pieces marketed per
year, so it shows stable figures
in production.
It is followed by Little Gem
(45 millions of pieces); and
romaine lettuce (15 millions
of pieces). The firm is thought
to grow between a 7-8 percent
in all types of lettuce for this
next campaign.
G’s España is looking for a
more traditional customer in
lettuce. For this reason, 90
percent of the production goes
for fresh consumption and
only a 10 percent for fresh-cut.
The celery amounts to nearly
50 millions of units. The company
continues to be the largest
European producer of this
leaf crop, which is sent to UK
and, finally, chives with nine
millions of units.
After these leaf products, the
citrus reach 22,000 tons distributed
among lemon and
grapefruit; 15,000 tons of tomato
and minileaf with 4,000
tons. The G’s group, which includes
Pascual Marketing, has
in the brand Pascual Prestige
an added value of high quality
as a result of a commitment to
innovation.
The international business is
the key for development of
the company. The 80 percent
of the lettuce is distributed
in Europe: Germany, United
Kingdom, France, Belgium.
Also, Austria, Switzerland,
Luxembourg and Nordic
countries, whereas the spanish
market has the remaining
20 percent. For this campaign,
the company will continue to
enhance the key products: leaf
salads, root salads, citrus, tomato.
CALENDARIO DE PRODUCCIÓN / PRODUCTION CALENDAR
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Celery
Grapefruit
Tomatoes
Lettuce
Kumato
Mini-leaf
Lemon
39
SUPLEMENTOMURCIA