Zeszyt naukowy - całość - Wydział ZarzÄ dzania i Ekonomiki Usług

384Adam Pawlicztheoretical foundations of the paper have been built basing on the non-profit pricingstrategies.The empirical research showed that pricing in sacred areas is based mostly oncompetition, costs and perceived justice. Hence, the application of YM to the revenuemanagement of this organization may potentially increase sharply their revenue andthrough the increased number of visitors also contribute to their mission. Because of theexpected ambiguous reception from public and religious decision makers and touristsseveral public relations actions must be held under close scrutiny.Translated by Adam Pawlicz