december-2012

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TOUGH AT THE TOP Lana Del Rey waited years for her big break, only to meet with a storm of hostility from critics riled by her ‘manufactured’ image. The singer remains graceful under pressure, however – she’s even happy that Chicago band Del Rey sells more records because they share a name Lana Del Rey is taking stock of what it means to be one of the most talkedabout and infl uential singers on the planet. On a break from ribbon-cutting duties in Singapore where she is opening the new Mulberry store, we are discussing the curious case of a Chicago rock band that has been boosted by a tenuous link to the star. By simply having the good fortune of sharing a name with the songstress, quintet Del Rey has seen their 2010 album Immemorial enter Amazon Germany’s Top 20. ‘I’m really happy for the band; it’s not easy to get your music out there. I signed my fi rst record deal in Germany and I really relate to the German musical sensibility,’ says the 26-year-old, refl ecting on the monster success of her album Born to Die, released in January <strong>2012</strong>. ‘Because the record was more of a personal memoir, it was surprising that it translated to a wider audience. It’s nothing I could have expected after basically being ignored for six years.’ Born to Die, with its lush strings and tropical, west coast undertones, went to number one in 14 countries this year, and the haunting single, Video Games, won an Ivor Novello award. Del Rey’s career took off in other directions too: her striking, sultry looks prompted Next Model Management to put her on their books, the singer fronting a campaign for H&M and appearing in nothing but diamond jewellery on the cover of GQ magazine as their Woman of the Year. This November she released the EP Paradise, capping what has been an astonishing year. Yet, despite the accolades and riches, Del Rey is seriously considering turning her back on the music industry. One need only spend some time on the internet to see why. Few artists have been as savagely attacked by the public and critics as Del Rey, the singer standing accused of being a fake manufactured by record label marketers. The fact that she performs under a stage name picked by her management (Del Rey was born Elizabeth Grant), changed her hair colour before becoming famous and seems to have fuller lips than before (she denies getting Botox) has whipped detractors into a frenzy. ‘Sometimes when I’ve seen the level of hostility from some critics I wonder whether I really need to deal with this,’ Del Rey says. ‘I enjoy music and I enjoy writing songs but it’s not the fundamental thing in my life. I didn’t expect any of this (sudden popularity) and I’m trying to think of what to do next. I’m worried more about my life and fi nding my way. I was disillusioned with singing before and some of the criticism has made me wonder if I really need music.’ A rumour that leaves Del Rey particularly bemused is that her ‘millionaire’ father bankrolled her early career. The truth is that the singer had a comfortably middle-class upbringing in Lake Placid. At the age of 14 her parents sent her to a strict boarding school in Connecticut because, as she would later reveal, she was drinking heavily and needed to sober up. At 18 Del Rey returned to New York to ‘I want my music to be beautiful and evocative and I’m not trying to do much beyond that’ enter rehab, an experience that inspired her to devote time to community outreach programmes. While in New York she enrolled in Fordham University to study philosophy, while playing in bars and clubs on the side. ‘I was getting into trouble a lot as a teenager and I was pretty unhappy,’ she recalls. ‘I was behaving wildly and drinking too much and having a hard time in life. When I went to New York I wanted to start a new life, work on my music and writing, and become an artist.’ She landed her fi rst recording contract in 2006 and, two years L A N A D E L R E Y later, released the EP Kill, Kill; the album Lizzy Grant AKA Lana del Ray followed in 2010. It is here, sceptics say, that things took a somewhat sinister turn. Blonde folk singer Lizzy Grant disappeared and resurfaced in 2011 as dark, brooding Lana Del Rey (now spelt with an ‘e’) with a mournful sound and lyrics to match. In June 2011 a video for Video Games went viral and soon afterwards she signed a deal with Interscope and Polydor. While much has been made of Del Rey’s image adjustment, she’s hardly the fi rst pop star to change artistic lanes. ‘I don’t think I do a lot to create an image other than wearing dresses on stage instead of wild costumes,’ she says. ‘The dresses are sometimes a bit retro which suits the music and the images on my videos and that’s really all. I want my music to be beautiful and evocative and I’m not trying to do much beyond that.’ Del Rey admits she still does not feel in her element when on stage. Add the fact that she has a real desire to write fi lms, and fans would do well to catch her live while they still can. ‘I have a lot of interests. I think it’s important to be a good person and live an interesting life,’ the singer says. ‘I would like people to think of me as a nice person, and maybe I’m naive for saying that but it’s who I am.’ GW—49
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