Klaus Macharzina - Springer Gabler

Abbildung 5‐10: Scales of Environmental Turbulence
Traits of
change
Scales of
turbulence
Strength of strategic
budget
Predictability Can
sufficiently
predict most
of the
changes
Stable Reactive Anti-
cipating
Exploring Creative
Low High
Frequency Low High
Surprises
happen
frequently
Responding time Short Long
Novelty
(Applicability of
existing capabilities)
Scale of turbulence
(Situation of knowledge
for successful
responses)
Applicable methods
of prediction
Can respond
with
existing
capabilities
Perfect
impact
Use conventional
method
Adjust some
of existing
capabilities
Initial
impact
Enhance
some of
existing
capabilities
Forecast of
results
Control Extrapolation
Combine
new existing
capa-
bilities
Decision of
responses or
decision of
impact
Threats/
opportu-
nities
analysis
Require new
capabilities
Confirma-
tion of
causes of
perception of
turbulence
Perception
of weak
signals