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250 | toolkit: sandpaper, wallpaper, and paint<br />

b. Ask friends and potential audience members who are<br />

interested in poetry whom they would like to hear.<br />

c. Visit online sites such as www.youtube.com, www.poets.<br />

org, and www.poetryfoundation.org to see and hear poets<br />

reading their own poems.<br />

2. Develop and articulate a process for deciding which poets to<br />

invite.<br />

a. Develop baseline criteria for inclusion.<br />

b. Consider how you will respond to audience and community<br />

needs, ensure board and community buy-in, and<br />

enhance aesthetic, racial and ethnic, gender, and other<br />

kinds of diversity.<br />

3. Tell the poet what you have in mind (a reading, a conference, a<br />

statewide tour), and ask if he or she participates in such events.<br />

B. If the poet isn’t interested, thank her for her time and let her go.<br />

C. If the poet is interested, negotiate.<br />

1. If he refers you to an agent, go to D.<br />

2. If not, and if you have no money to offer, this is the time to say<br />

so and offer any other persuasive information or incentives.<br />

3. If you have a set fee or an amount budgeted, say what it is.<br />

4. Tell the poet what will be involved. Be as specific as you can:<br />

for example, a reading, Q&A with students and community<br />

members, and dinner; morning workshops for three days, a<br />

reading, and eight manuscript consultations; readings at five<br />

venues in four towns over three days, driving across beautiful<br />

but empty and forlorn landscapes.<br />

5. If the poet says no and you have some wiggle room, either in<br />

the amount you’re offering or in the amount of work/time on<br />

the ground you’re asking for, let her know that and find out if<br />

she wants to continue to negotiate.<br />

6. If not, express your disappointment in positive terms (you want<br />

the poet to know she’s really admired in your town, you hope<br />

you can do something another time) and graciously hang up.<br />

D. If the poet refers you to an agent, give up on any idea that he might<br />

come for nothing or very little. If you still want to move forward, get<br />

the agent’s phone number and follow up immediately, while you<br />

have momentum.<br />

1. Let the agent know which poet interests you.

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