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Volume 16–1.pdf

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TC CASLON NO.224<br />

Danny, his daughter Dena and wife Sylvia.<br />

and Danny appeared on-stage together. It was also one of<br />

his last public appearances. He died in 1987 at the age of<br />

74, after a serious illness following open-heart surgery.<br />

In the end, Danny and Sylvia—for all the brilliance of<br />

their careers as entertainers—may be remembered as<br />

much for their philanthropy. Danny raised some $6 million<br />

for musicians' pension funds and inestimable sums<br />

for UNICEF. He received humanitarian awards from the<br />

Motion Picture Academy, from UNICEF and the government<br />

of Israel, as well as the Kennedy Center medal for<br />

his contribution to performing arts. For her part, Sylvia<br />

Fine's recent $1 million gift to Hunter College (one of<br />

her alma maters) to restore its Playhouse, will be a longlasting<br />

testimonial to her prodigious and profitable songwriting<br />

career.<br />

HEADLINE: ITC CASLON NO. 224 BOLD SUBHEAD: BOOK TEXT: BOOK WITH BOOK ITALIC. BLACK CAPTIONS. BOOK ITALIC<br />

Few typefaces have enjoyed the<br />

longevity, success, and prominence<br />

as that designed by England's first<br />

great typefounder, William Caslon.<br />

Caslon has been a favorite of typographers<br />

and lovers of type virtually<br />

since it was first released in the<br />

18th century.<br />

Benjamin Franklin admired<br />

Caslon; which is probably why both<br />

the Declaration of Independence<br />

and the Constitution of the United<br />

States were first printed in this<br />

typestyle. Another famous lover of<br />

type, George Bernard Shaw, insisted<br />

that all his works be set in Caslon.<br />

And among the not so famous, the<br />

motto "when in doubt, use Caslon"<br />

has a long-standing tradition.<br />

Six years ago ITC undertook the<br />

project of melding the best traits<br />

of this milestone design with one<br />

of its most popular display typeface<br />

releases, ITC/LSC Caslon No. 223':<br />

The design goal was a typeface<br />

family which exemplified the most<br />

functional and beautiful qualities<br />

of both faces. ITC Caslon No. 224<br />

is the result.<br />

The task of creating this typeface<br />

revival was awarded to Ed Benguiat,<br />

the designer of many ITC typestyles.<br />

He undertook a demanding program<br />

of exhaustive study and trial<br />

development prior to settling on<br />

his final renderings. The result of<br />

Mr. Benguiat's efforts is a highly<br />

readable typeface, alive with both<br />

warmth and dignity. A large x-height,<br />

smooth weight transitions, and<br />

careful structuring of hairline<br />

strokes have made ITC Caslon No.<br />

224 exceptionally suitable to a wide<br />

variety of typographic applications.<br />

Text copy, from simple columns of<br />

basic information in newsletters, to<br />

elaborate and sophisticated sales<br />

brochures, is a natural for ITC<br />

Caslon No. 224. Its ample x-height<br />

and highly legible character shapes<br />

contribute to what is ultimately a<br />

very reader-friendly type style.<br />

Still, it is a distinctive type which<br />

rises above more mundane choices.<br />

In addition, ITC Caslon No. 224<br />

successfully bridges the gap<br />

between text and display usage. It<br />

is a charming, versatile, and effective<br />

display type.<br />

ITC Caslon No. 224 is legible,<br />

readable, versatile, and ultimately<br />

usable; certainly a family to<br />

remember.<br />

13

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