Volume 16–1.pdf

Herb Lubalin
International
Student Design
Competition
The above quotation could be a
newspaper editorial printed anywhere
in the world in these days
of polluted rivers and oceans,
acid rain, Chernobyl, other
nuclear power generators that
leak radioactive waste, strip
mining and rural over-development.
However, "Trustees of the
Future:' by Scottish mountaineer,
statesman, diplomat and
historian, James Bryce, first
appeared in the Sierra Club Bulletin
in 1913.
At the end of the 1980s we are
asking if recent droughts and
unusually hot summers are due
to the "greenhouse effect" resulting
from the damage mankind
has done to the fragile ozone
layer that surrounds our planet
and protects us from ultraviolet
radiation. The burning of fossil
fuels has increased the amount
of carbon dioxide in our atmo-
-First Prize
Ms. Petra Kneffel
Fachhochschule Dusseldorf, Dusseldorf,
West Germany
5 1/4 x 9 1/2"
English and German texts are printed on translucent
paper with subsequent pages visible to the
viewer. As the reader turns the pages of the book,
the texts move towards the center of the page—
where they meet at the end of Dr. King's quotation.
sphere which, with chloroflourocarbons,
trap the sun's
rays and heat the earth. We wonder
about possible global effects
of the large-scale deforestation of
tropical rain forests. We know
that, among other things, the
depleted ozone layer makes
human beings more susceptible
to certain kinds of skin cancers.
We are faced with the problem of
where and how to dump the
toxic and non-biodegradable
garbage our industrialized society
generates.
Seventy-five years after "Trustees
of the Future" was published,
ITC invited students
from around the world to graphically
interpret Mr. Bryce's statement
in the fourth annual Herb
Lubalin International Student
Competition. Nearly 1,000 students
from 32 countries
answered this call.
The students reminded us of
the importance of preserving
animal species that are threatened
with extinction. They
alerted us to the dangerous
"The love of nature is happily increasing among us, and it therefore
becomes all the more important to find means For safeguarding nature...
Let us remember that the quantity of natural beauty in the world, the
number of spots calculated to give enjoyment in the highest Form, are
limited, and are constantly encroached upon... Let us think of the
Future. We are the trustees of the Future. We are not here For ourselves
alone. All these gifts were not given to us to be used by one generation,
or with the thought of one generation only before our minds. We are
the heirs of those who hove gone before, and charged with the duty we
owe to those who come after, and there is no duty which seems clearer
or higher than that of handing on to them undiminished Facilities For the
enjoyment of some of the best gifts that the Creator has seen Fit to
bestow upon His children."
degree to which we have become
a "disposable" society—we use
things once and then discard
them—when we ought to be a
"recycling" society. The students
not-so-gently reminded us that
we cannot hold others responsible
for the future of this planet
and this universe—that responsibility
rests with each of us.
Ms. Petra Kneffel, a student at
the Fachhochschule Dusseldorf,
Dtisseldorf, West Germany, was
awarded the first prize of $5,000
and the 1988 Herb Lubalin
Medal. The $2,500 second prize
was awarded to Ms. Evelyn Ter
Bekke, a student at the St. Joost
Academy for Art and Design,
Breda, the Netherlands. Seven
third prizes of $500 each were
awarded to: Mr. Edward J. Scully
(University of Hawaii at Manoa,
Honolulu, Hawaii); Mr. David A.
Candlena (State University of
New York, College at Buffalo,
Buffalo, New York); Mr. Kirk
Payne (University of Kansas,
Lawrence, Kansas); Mr. William
Tinto (Northern Virginia Community
College, Alexandria,
Virginia); Ms. Polly Kernen
(University of Cincinnati, Cincinnati,
Ohio); Ms. Corien Anne
van Hekke (St. Joost Academy
for Art and Design, Breda, the
Netherlands); and Ms. Sheena
Calvert (Yale University, New
Haven, Connecticut). An eighth
third prize of $500 was shared
by Ms. Debra Bandelin and Mr.
William K. Melin (Syracuse University,
Syracuse, New York).
The ten prize winners are
shown on the following pages.
Members of the jury were: Peter
Bradford (Peter Bradford and
Associates, New York City); Gene
Federico (Lord, Geller, Federico,
Einstein, New York City); Alan
Fletcher (Pentagram Design
Limited, London); James Miho
(Art Center College of Art and
Design, Pasadena, California);
and Eileen Hedy Schultz (Design
International, New York City).
The Herb Lubalin Medal is
awarded annually to the winner
of the student design competition
sponsored by International
Typeface Corporation. Herb
Lubalin was one of the founders
of ITC and an internationlly honored
typographic and typeface
designer, as well as the original
editor of U&/c. It was his deep
concern for students that led to
the establishment of this award
competition.
Trustees of the Future was
exhibited at the ITC Center from
November 16, 1988 through
January 5, 1989.
The call for entries for this
year's contest, "Illiteracy—the
Price" appears on page 52.
Laurie Burns
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