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Volume 16–1.pdf

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60<br />

Berthold:<br />

High Fidelity in<br />

Typographic<br />

Communications<br />

Matrix Nasties<br />

BERTHOLD TYPES<br />

In a recent ad, we mentioned that these days we<br />

see ourselves more as a software house than an equip-<br />

ment manufacturer.<br />

While this argument entails a little licence on our<br />

part, for we still design and manufacture a number of<br />

our own products, we are quite happy to admit that<br />

many basic items in our product line are bought in<br />

from outside suppliers.<br />

Then the equipment is modified with additional or<br />

replacement hardware, and fitted with (or prepared for)<br />

the hero of this ad, Berthold software.<br />

Take our M-Series Workstations, for example. Using<br />

Sun Microsystems terminals as a platform, we supply<br />

the modified units with up to seven different software<br />

packages, all according to the sort of work that is likely<br />

to be produced.<br />

AND NOW A WORD FROM OUR SPONSORS...<br />

For the record, our equipment is immensely flexible;<br />

it applies state-of-the-art technology yet is specifically<br />

designed to provide exceptionally high fidelity typo-<br />

graphic and graphic images as the final product.<br />

Our typefaces are legendary, and we are without<br />

doubt leading the field in professional electronic com-<br />

position.<br />

Let's suppose that a left-hand character group contains<br />

r, v, w and y (due to their common shape on the<br />

right of the characters) and a right-hand group contains<br />

e, o, q, and s (because they have a round shape<br />

at the top left). These two groups happen to be kerned<br />

by six units.<br />

All the combinations —re, ve, we, ye, ro, vo and so<br />

on, set perfectly, with the exception of rs, which sets<br />

too tightly.<br />

If "rs" is entered as an over-ride pair with a kern<br />

of three units, this value will take precedence over<br />

the six-unit matrix value, without affecting all the<br />

other "r" combinations.<br />

Also, characters which infrequently require kerning<br />

— such as g or numerals — may be entered as overrides<br />

to avoid cluttering the matrix.<br />

For instance, "gg" nearly always requires a slight<br />

positive kern, while "74"frequently needs adjustment—<br />

more or less alone among numerals. In the matrix,<br />

inclusion of each of these combinations would use up<br />

31 potential positions, but as over-rides they take up<br />

just two positions.<br />

And with all that neatly out of the way, we can get<br />

on with the software; telling you exactly what can be<br />

done with our systems.<br />

A subject, we are sure, that your eyeballs are just<br />

itching to explore.<br />

IN THE BEGINNING THERE WAS... PROFIPAGE<br />

The main operational software for our work-<br />

stations is "ProfiPage (Don't ask where the name<br />

came from, just applaud its originality...)<br />

Although it originated as far back as 1967 as<br />

the operating system for our diatronic machines,<br />

ProfiPage has undergone continuous develop-<br />

ment for each subsequent equipment generation.<br />

But throughout all this, the operating logic —<br />

the underlying typographic techniques — have<br />

stayed in place, simply being expanded to take<br />

account of the increasing flexibility and<br />

dramatic increases in speed and sophisti-<br />

cation that the electronic technology has<br />

allowed us to implement over the years.<br />

ProfiPage enables an operator to pro-<br />

duce any style or type of setting that is<br />

required, but also serves as a gateway to<br />

other, more specialized programs.<br />

Tasks such as type size calculation (to<br />

the nearest hundredth of a millimeter cap<br />

height), automatic programming of inferior<br />

and superior figures, manual kerning, auto-<br />

matic paragraph indentation — visually if<br />

you like, recalculation of text to new para-<br />

meters, management of auxiliary memories<br />

and input and output operations, job and typographic<br />

data storage and recall are all part of the program.<br />

EVERY WHICH WAY...<br />

ProfiPage enables typesetting to be produced in<br />

various ways: by using specific positional area co-<br />

ordinates — with each component element being<br />

placed exactly where designated by the operator —<br />

or in a formatted column style which is ideal for<br />

multiple-page documents, such as reports, bro-<br />

chures, books and so on.<br />

In the Berthold Workstation environment, Profi-<br />

Page allows complete flexibility of positioning of<br />

graphic and typographic elements in the electronic<br />

composition context.<br />

So if you want something slanted, sloped, upside<br />

down, back to front, you've got it.<br />

There are five major support programs that<br />

work with ProfiPage: Aesthetik 2, Ruling, Contour,<br />

Exception Hyphenation and TexConnection.<br />

All are remarkable for their ease of use and<br />

flexibility. And more important, they turn a setting<br />

system that is already highly flexible and sophisti-<br />

cated into an absolute winner.<br />

AESTHETIKS: IN THE EVE OF THE BEHOLDER<br />

We hate to sound like we're forever blowing our<br />

trumpet, but there again we're paying for this ad, so<br />

we do have the right.<br />

Taking off our "modest" hat, we reckon that<br />

our most outstanding software achievement is the<br />

Aesthetik 2 program: it not only increases productivity,<br />

but simultaneously improves typographic quality.<br />

There are very few products that can honestly claim<br />

to fit that description.<br />

But before you admit to being impressed, you'll want<br />

to know how it works.<br />

Groups of similarly-shaped characters are placed<br />

within a definable 16x16 matrix (which includes the word<br />

space), so that complete groups are kerned together.<br />

By also providing a priority category which can take<br />

up to 128 additional pairs — which also override matrix<br />

pairs — users are able to both reduce wasteful matrix<br />

usage and eliminate matrix-derived "nasties" (see sidebar).<br />

Another function of the program allows as many as<br />

77 characters to be specially positioned against the right<br />

and left margins.<br />

This enables characters such as W, T, Y to be visually —<br />

rather than mechanically — aligned, and punctuation to<br />

be visually (and automatically) "hung:<br />

And these adjustments work for indents and within<br />

tables and forms, too.<br />

More good news: as all our kerning is defined in<br />

relative units, kerning and adjustments are effective<br />

regardless of the size of type being set.<br />

With our typefaces unitized on a basis of 192 units,<br />

Aesthetik 2 grants unmatchable flexibility.<br />

IBM is o registered trademark, and PS/ 2 is a trademark of IBM Inc. Framework III is a trademark of Ashton-Tate Corporation.

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