Volume 16–1.pdf
Volume 16–1.pdf
Volume 16–1.pdf
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60<br />
Berthold:<br />
High Fidelity in<br />
Typographic<br />
Communications<br />
Matrix Nasties<br />
BERTHOLD TYPES<br />
In a recent ad, we mentioned that these days we<br />
see ourselves more as a software house than an equip-<br />
ment manufacturer.<br />
While this argument entails a little licence on our<br />
part, for we still design and manufacture a number of<br />
our own products, we are quite happy to admit that<br />
many basic items in our product line are bought in<br />
from outside suppliers.<br />
Then the equipment is modified with additional or<br />
replacement hardware, and fitted with (or prepared for)<br />
the hero of this ad, Berthold software.<br />
Take our M-Series Workstations, for example. Using<br />
Sun Microsystems terminals as a platform, we supply<br />
the modified units with up to seven different software<br />
packages, all according to the sort of work that is likely<br />
to be produced.<br />
AND NOW A WORD FROM OUR SPONSORS...<br />
For the record, our equipment is immensely flexible;<br />
it applies state-of-the-art technology yet is specifically<br />
designed to provide exceptionally high fidelity typo-<br />
graphic and graphic images as the final product.<br />
Our typefaces are legendary, and we are without<br />
doubt leading the field in professional electronic com-<br />
position.<br />
Let's suppose that a left-hand character group contains<br />
r, v, w and y (due to their common shape on the<br />
right of the characters) and a right-hand group contains<br />
e, o, q, and s (because they have a round shape<br />
at the top left). These two groups happen to be kerned<br />
by six units.<br />
All the combinations —re, ve, we, ye, ro, vo and so<br />
on, set perfectly, with the exception of rs, which sets<br />
too tightly.<br />
If "rs" is entered as an over-ride pair with a kern<br />
of three units, this value will take precedence over<br />
the six-unit matrix value, without affecting all the<br />
other "r" combinations.<br />
Also, characters which infrequently require kerning<br />
— such as g or numerals — may be entered as overrides<br />
to avoid cluttering the matrix.<br />
For instance, "gg" nearly always requires a slight<br />
positive kern, while "74"frequently needs adjustment—<br />
more or less alone among numerals. In the matrix,<br />
inclusion of each of these combinations would use up<br />
31 potential positions, but as over-rides they take up<br />
just two positions.<br />
And with all that neatly out of the way, we can get<br />
on with the software; telling you exactly what can be<br />
done with our systems.<br />
A subject, we are sure, that your eyeballs are just<br />
itching to explore.<br />
IN THE BEGINNING THERE WAS... PROFIPAGE<br />
The main operational software for our work-<br />
stations is "ProfiPage (Don't ask where the name<br />
came from, just applaud its originality...)<br />
Although it originated as far back as 1967 as<br />
the operating system for our diatronic machines,<br />
ProfiPage has undergone continuous develop-<br />
ment for each subsequent equipment generation.<br />
But throughout all this, the operating logic —<br />
the underlying typographic techniques — have<br />
stayed in place, simply being expanded to take<br />
account of the increasing flexibility and<br />
dramatic increases in speed and sophisti-<br />
cation that the electronic technology has<br />
allowed us to implement over the years.<br />
ProfiPage enables an operator to pro-<br />
duce any style or type of setting that is<br />
required, but also serves as a gateway to<br />
other, more specialized programs.<br />
Tasks such as type size calculation (to<br />
the nearest hundredth of a millimeter cap<br />
height), automatic programming of inferior<br />
and superior figures, manual kerning, auto-<br />
matic paragraph indentation — visually if<br />
you like, recalculation of text to new para-<br />
meters, management of auxiliary memories<br />
and input and output operations, job and typographic<br />
data storage and recall are all part of the program.<br />
EVERY WHICH WAY...<br />
ProfiPage enables typesetting to be produced in<br />
various ways: by using specific positional area co-<br />
ordinates — with each component element being<br />
placed exactly where designated by the operator —<br />
or in a formatted column style which is ideal for<br />
multiple-page documents, such as reports, bro-<br />
chures, books and so on.<br />
In the Berthold Workstation environment, Profi-<br />
Page allows complete flexibility of positioning of<br />
graphic and typographic elements in the electronic<br />
composition context.<br />
So if you want something slanted, sloped, upside<br />
down, back to front, you've got it.<br />
There are five major support programs that<br />
work with ProfiPage: Aesthetik 2, Ruling, Contour,<br />
Exception Hyphenation and TexConnection.<br />
All are remarkable for their ease of use and<br />
flexibility. And more important, they turn a setting<br />
system that is already highly flexible and sophisti-<br />
cated into an absolute winner.<br />
AESTHETIKS: IN THE EVE OF THE BEHOLDER<br />
We hate to sound like we're forever blowing our<br />
trumpet, but there again we're paying for this ad, so<br />
we do have the right.<br />
Taking off our "modest" hat, we reckon that<br />
our most outstanding software achievement is the<br />
Aesthetik 2 program: it not only increases productivity,<br />
but simultaneously improves typographic quality.<br />
There are very few products that can honestly claim<br />
to fit that description.<br />
But before you admit to being impressed, you'll want<br />
to know how it works.<br />
Groups of similarly-shaped characters are placed<br />
within a definable 16x16 matrix (which includes the word<br />
space), so that complete groups are kerned together.<br />
By also providing a priority category which can take<br />
up to 128 additional pairs — which also override matrix<br />
pairs — users are able to both reduce wasteful matrix<br />
usage and eliminate matrix-derived "nasties" (see sidebar).<br />
Another function of the program allows as many as<br />
77 characters to be specially positioned against the right<br />
and left margins.<br />
This enables characters such as W, T, Y to be visually —<br />
rather than mechanically — aligned, and punctuation to<br />
be visually (and automatically) "hung:<br />
And these adjustments work for indents and within<br />
tables and forms, too.<br />
More good news: as all our kerning is defined in<br />
relative units, kerning and adjustments are effective<br />
regardless of the size of type being set.<br />
With our typefaces unitized on a basis of 192 units,<br />
Aesthetik 2 grants unmatchable flexibility.<br />
IBM is o registered trademark, and PS/ 2 is a trademark of IBM Inc. Framework III is a trademark of Ashton-Tate Corporation.