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Volume 16–1.pdf

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26<br />

ITC<br />

'Way/frail/I, ITC<br />

ITC Typographica<br />

With these offerings of ITC Flora and ITC<br />

Isadora, ITC presents a new concept in typeface<br />

designs—the ITC Typographica Series.<br />

ITC Typographica typefaces offer a palette<br />

targeted to jobs using small blocks of text<br />

in the mid-range point sizes — from 14 to 24<br />

points. They differ from conventional text<br />

typefaces in that their designs are more<br />

stylized than is feasible with typefaces that<br />

have to work in large copy blocks in the<br />

6 to 14 point size range.<br />

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